Multiple Media

Engagements
 What is Multiple Media Engagement?

Multiple Media Engagement is basically involving a single client through

various media channel.

This is where we try and understand the needs of our client, its target group,
post an understanding is developed we try and introduce the client to a
comprehensive solution.
 Steps to a multiple media deal:
As I see it a client goes through various stages while negotiating a deal:
This is where we educate the client
Educate about the various services that we can
provide. We mention the USPs of our
products and how the client can use
This is where the client gets the same to reach out to the people
interested and gets inquisitive. He Initiate he wants to reach out to.
would probe into what you have
told him, he would initiate a
conversation in which he shall
enquire about rates, reach and This according to me is the most
benefits
Create important and defining stage if a
deal will be closed or not. What you
create as a campaign and as a deal
This is where the price negotiation is what shall create interest and
happens. Take the lowest price you
Negotiate make them buy the deal.
can settle for. Negotiate for a higher
price. Usually clients are unaware
of prices of the market, you can
always negotiate a better price then Close
giving away discounts.
The “Educate” stage:

You can educate your customer through the following tools:

• Product Sheets
• Presentation
• Newsletters
• A One pager on all products
The “Initiate” stage:

Your customer is initiated when:

3. He is asking the price of the product?

4. He is inquisitive on details?
5. He is concerned about the reach of the product?
6. He wishes to get some finer details of the product?
The “Create” stage:

Things to remember when you create:

3. Make sure you know your clients TG, create something keeping the
same in mind.
4. Create at a price which is higher then his budget, it is inevitable he
will negotiate.
5. Put thought to what you create, a bad product is never bought
6. Use ideas of the client, if he did mention anything. He will like it more
and the product will become more sellable.
 Why “Create” stage is important?

Usually when you pitch the product, it seems exciting to a client if he is

unaware of the products or in case he really likes the product. Irrespective
of the same, he looses interest as soon as you leave the office.

In the create stage how fast you create the product for him is very important.
If you take too much time in sending what he had asked for, he would tend to
swing to a not so interested mode, also your competitor might just rope him in.

You make him super excited about the product as soon as send a custom
made presentation with his logos etc. also when it is in campaign format,
It sounds far more interesting and client can feel the impact.
The “Negotiate” stage:

Things to remember when you negotiate:

3. Always pitch it higher then what you want him to buy at

4. He should see he is gaining enough when he is making the deal.
Mention your card rates, this will make him feel the discount you are
offering
5. Pitch for a cumulative figure he should see the overall discount and
not individual discount. If he seems the individual discount he tends
to negotiate more on every component.
The “Close” stage:

Things to remember when you Close:

3. Close as soon as possible.

Case Study:

Assume you are at a client, below are the things that he has asked you
for:

• Client profile: Abra Ka Dabra Builders

• TG: A1 audience, investors
• Budget: 10 lakh apart from ads in RP which are pre-defined
• Duration: 20 days to 1 month
• City: Jaipur only
Multiple Media
Presentation & Deal Format:
Multiple Media Presentation
 About Rajasthan Patrika

In the year 1956 a revolution took birth in the city of Jaipur with
a mere investment of Rs. 500. Since then Rajasthan Patrika
have been ever growing, reaching more and more people
everyday.

Today our reach expands to Rajasthan and beyond. With over 1

crore 21 lakh readers everyday, we continue to be the most
preffered newspaper in Rajasthan. Today Rajasthan Patrika
reaches 66% of any Hindi daily readers in Rajasthan.

Rajasthan Patrika publishes 50 editions in 5 states, engages

1600 correspondents, reports and stringers to deliver the best
to our customers doorstep.

Rajasthan Patrika Group is one of the most trusted newspaper

for over 50 years. Through our expansions we now reach
people through SMS services, radio, outdoor publicity, cable
network, educational foundations, yellow pages, publications,
online news portal and through our unique events.
 Our Services:

 Rajasthan Patrika sells over 11 lakh copies everyday

 A recent study by BBC-Reuters listed Rajasthan Patrika among the 5

most
trusted newspapers in India

 We have 61% market share with Urban readership

 We have 70% market share of Rural Readership

 Rajasthan Patrika is circulated through the strong network of 3500

Agents
and over 12000 hawkers

 We are the most widely read hindi daily in Rajasthan, Gujarat,

Karnataka and
Tamil Nadu
 Our Services:

 News Today is one of the most widely read newspaper in Indore

and Jaipur

 News Today is the number 1 evening daily with 50000 copies

everyday

 Spread across readership of masses and classes, it is likely to cross

3 lakh
readers in the coming months

 With content partner like Mid Day, News Today circulates through
22 sales
points in Jaipur

 Circulated between 1.30 and 4.30, and priced at Re.1, News Today
becomes
a perfect afternoon reading material

 News Today has more thorough readers as is received during

afternoon
hours. Also, it secures recall for advertisers.
 Our Services:

 Recent IMRB survey marks Radio Tadka as the second most heard radio in
Jaipur

 Tadka enjoys over 4 lakh listeners everyday

 We customize and create programs for audience of all ages

 We have exclusive tie-ups for sole listening of Tadka at places with greater
footfall

 Tadka is promoted through Newspaper, Hoardings, On Air, through tie ups with
community programs

 It is a cost effective, personalized medium that is with the consumer till the last
point of
purchase
 Our Services:
 We can provide you with unconventional solutions through events and activities
that shall
help you increase your market share

 We have organized events that has helped our partners penetrate in segments
of society
that they could not reach through conventional channels of media

 Road shows, Events, Tour across the state and many more, if you can imagine it
we can
deliver it.

 Our understanding of districts of Rajasthan allows you to reach out to your target
audience
 “Ab Dhanda nahi hoga Manda”
Campaign:
 The media’s that you should engage for awareness and recall in the target
segment in
Jaipur
 The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:
The Gold Souk “Ab dhanda nahi hoga manda” campaign shall engage the
following elements and events:

A Jeweler, specially the elder generation refers to business as Dhanda, and one of
the biggest fears is the failure and non achievement of their aspirations.

“Ab Dhanda Nahin Hoga Manda” is a promotion campaign pitching Gold Souk
as a destination where once a person has established his setup shall never have a
problem of failure and non achievement.

The campaign engages Rajasthan Patrika’s Rajasthan Edition, News Today

Jaipur edition, Tadka Jaipur, Planet Outdoor (Jaipur, Jodhpur, Udaipur and
Kota), Media Max and Channel 24.
 The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:
The campaign shall promote endorsements of people who already have their
setups in a Gold Souk at any place. At the same point of time it shall also promote
how a Gold Souk place catches attention of premium audience and secures
business for people present at a Gold Souk.

The Idea is to promote that you shall never suffer losses or would regret
being at a Gold Souk.

This shall be promoted through various mediums that engage a Jeweler in one
capacity or other. We shall primarily pitch the campaign at 4 destinations, Jaipur,
Udaipur, Jodhpur and Kota.
 The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:
Sample Ad of the campaign shall look like:
 The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:
With the above print campaign (for Rajasthan Patrika and News Today) the
same shall be pitched through Radio Tadka and Channel 24 (Aaradhana, as that
is the channel that is heard largely by audience of Jodhpur and Udaipur).

Also we shall have engagement plan with the Jewelers association, various
clubs and have our representatives promote at destinations like these.

We shall keep the same campaign through our outdoor media network,
ensuring that each one who should get engaged, does not miss out on the
campaign.

We shall follow the campaign by inviting Jewelers to a dinner, with a

celebrity (Jagjit Singh or someone with a similar profile). These dinners shall be at
Jaipur, Jodhpur, Udaipur and Kota. Where we shall also ensure that we have
presentations and pamphlets promoting the “Ab Dhandha nahi hoga manda”
campaign.
 The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:
Why these Media Carriers?
Rajasthan Patrika is widely and largely read by Higher Income
Group.

Tadka is popular and mostly heard in Cars while traveling. The

are also the target audience for Gold Souk.

News Today being a evening daily is read by owners. Also

is read by people traveling in cars, as primary sales points are
traffic lights.

Through Planet Outdoor you can promote your campaign which

shall attract business partners.
The “Ab Dhanda Kyun Ho Manda… Gold Souk
Hai Na”:

Your Buyer
Multiple Media Deal:
A multiple media deal format:
Media Component Component Details Inserts Card Rate Total
3000 ROS seconds. 5
Radio Tadka Launched in Udaipur 70 RPS 210000
spots of 10 second each.
The best Hoardings Please find the hoarding
Planet Outdoor Variable Variable
of Rajasthan. sites below.
5 times per day for 10
Channel 24 News, Aaradhana, Number one in
seconds each for 6 24000 per month 144000
My Music and Sky Movie Udaipur
months
Over 86 Lakh
56969 Sevices people on our 25000 SMSes Rs.1 per SMS 25000
database.
All arrangements and
Our professionally
volunteers for the road
managed services.
show shall be managed 200000+15%
Road Shows With a network of 230000
by Rajasthan Patrika. Management Fee
32 districts across
Four road shows across
Rajasthan.
Udaipur.
Total 6,09,000

We would want to offer a combined package offer rate at Rs. 5,00,000 only. Rates for our publications
shall be separate and shall be as per deals already communicated or signed. Service Tax shall be
charged separate.

We look forward to a greater association between Rajasthan Patrika and XXX.

Thank You