Professional Documents
Culture Documents
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Planning
We must plan for the future, because people who stay in the present will remain in the past
Abraham Lincoln
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What is Planning?
Henry Mintzberg :
Planning is future thinking; Planning is controlling the future; Planning is decision making;
Common definitions:
Planning is the process by which an individual or organization decides in advance on some future course of action(Omran, 2002).
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George S. Patton
PETER Drucker
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What Is Planning?
A primary functional managerial activity involving:
Defining the organizations goals Establishing an overall strategy for achieving those goals
Purposes of Planning
1.
Provides direction Reduces uncertainty Minimizes waste and redundancy Sets the standards for controlling
2.
3.
4.
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Provides Direction
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Higher profits and returns of assets. Positive financial results. The quality of planning and implementation affects performance. The external environment can reduce the impact of planning on performance,
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Elements of Planning
Plans
Types of goals
Financial goals
Are related to the expected internal financial performance of the organisation. Are related to the performance of the firm relative to factors in its external environment (e.g., competitors).
1111 Broadly-worded official statements of
Strategic goals
Broad goals are set at the top of the organization Goals are broken into sub-goals for each level Goals are intended to direct, guide, and constrain from above
Goals lose clarity and focus as lowerlevel managers attempt to interpret and define the goals for their areas of 3/17/12 1212 responsibility.
T o Manageme s p nt Objecti ve Divisi Managon s er Objectiv Departme e nt Manag s er Objectiv Individ e ual Employ s ee Objectiv e
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Outcomes rather than actions Measurable and quantifiable Clear time frame Challenging yet attainable Written down
members
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Steps in planning
1. 2. 3. 4.
Being Aware of Opportunity Establishing Objectives Considering the Planning Premises Determining & Identifying the Alternative Courses Evaluating these Alternative Courses Selecting the Appropriate Course of Action Developing Plans to Pursue the 3/17/12 1515 Chosen Alternative
5. 6.
7.
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Types of Plans
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Types of Plans
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Types of plans..
Strategic plans
Apply to the entire organisation. Establish the organisations overall goals. Seek to position the organisation in terms of its environment. Cover extended periods of time. Specify the details of how the overall 3/17/12 1919
Operational plans
Types of plans.
Long-term plans Plans with time frames extending beyond three Years Short-term plans Plans with time frames on one year or less Specific plans Plans that are clearly defined and leave no room for interpretation
2020
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Types of plans
the need of a unique situation. Standing plans Ongoing plans that provide guidance
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Types of Planning
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Planning efforts begin with the board of directors and top executives of the firm
Top-Down Planning
Bottom-Up Planning
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Top-Down Planning
Top managers, who are the most knowledgeable about the firm as a whole, drive the development of the plan. The people closest to the operating system, customers, and suppliers drive the development of the plan.
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Bottom-Up Planning
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Organizational People/department closest to product, level Role of As the plan moves down the plans organizational move up the hierarchy, they are evaluated unit needed to support the plan. feasibility. Specificity fragmented; of plan Potential and advantages plans. Begins broad, becomes more specific as it moves down the hierarchy. Plans are driven by top-level managers who are most knowledgeable about all factors affecting the organization. Potential 3/17/12 Top-level managers may be
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Criticisms of Planning
Planning may create rigidity Plans cannot be developed for dynamic environments Formal plans cannot replace intuition and creativity Planning focuses managers attention on todays competition, not tomorrows survival
Formal planning reinforces todays success, which may lead to tomorrows 2929 3/17/12 failure
Persistence 3/17/12