Rosary College of Commerce & Arts

GODREJ
Marketing Management

Contents

About Godrej

Products of Godrej
The Product line The product mix

About Godrej

Godrej has 7 major companies. The turnover of the company crosses 3.3 billion dollars. Presence in more than 60 countries. The group has recently entered real estate and information technology sectors. Annual sales in excess - $1 billion, workforce approximately 18,000 and a strong diversified portfolio.

Products of Godrej

Popularly known - Soaps, Toiletries, Hair Care, Household Care, and Fabric Care solutions. Some of Godrej Consumer Products are:Hair Color Category Toilet Soap Category Liquid Detergent Category

Godrej Consumer Products products are now exported to 30 countries worldwide.

Subsidiaries of Godrej Consumers Products - Kinky Group (Pty) Limited, South Africa, Keyline Brands Ltd, Godrej Global Mideast FZE, Sharjah, and Rapidol Pty Ltd. South Africa.

The Product line

Appliances: Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens and DVD Players. Interio office and home furniture:
Office Furniture - Desking, Seating, Open Plan Office Systems, Computer furniture and Storages. Home Furniture -Living, Dining and Bedroom furniture; Kitchen cabinets. Laboratory furniture; Marine accommodation; Healthcare furniture; Turnkey interiors; Carpet tiles; mattresses

Locks: Padlocks, Furniture locks, Mechanical and electromechanical door locks, Door Controls.

Architectural and Glass Hardware

Security equipment and solutions: Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes etc. Prima office equipment:
Office Automation Products Multifunction Devices, Printers, Fax & Typewriters. Conferencing Products & Solutions Projectors, Plasma Displays & Electronic etc.

Storage solutions: Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets. Material handling equipment: Forklift Trucks (Diesel, Electric and LPG ) and Attachments, Container Handling Trucks. Industrial products: Precision Tooling (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure Die-Casting Dies).

Process plant and equipment: High Pressure Vessels, Reactors, Shell & Tube Heat Exchangers. Construction and real estate: Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech Services. Electricals and electronics: Busbar Power Distribution Systems, Compressors and Compressed Air Control Systems.

Products

The Product Mix of Godrej

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Consistency

Godrej

Toilatatries

Durables

Furniture Securities

Suggestion

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