MARKETING MANAGEMENT

Introduction to Industries and their product

PRESENTED BY
KUNAL SHETTY JITESH JAIN

PRATIK REDKAR

AND THE COMPANY TO BE INTRODUCED IS

FOUNDER & CHAIRMAN

Mr. NARENDRA PATNI

CHIEF EXECUTIVE OFFICER

Mr. JEYA KUMAR

INTRODUCTION
Industry : Founded: Headquarters: Key people: Services: Revenue: Net income: Employees: Website: Software Services 10 February 1978 Mumbai, India Narendra Patni (Chairman) Jeya Kumar (CEO) Software Services & Outsourcing 3,164.75 crore (US$ 686.75million)(2010) 586.61 crore (US$ 127.29 million)(2010) 15000 (As on May 2009)[1] www.patni.com

HISTORY
Mr. Narendra Patni came to the US in 1964 on an MIT fellowship & was appointed as the President of Forrester Consulting Group, which advised companies and government agencies on technology issues. He became aware of the benefits of outsourcing during a project involving advance level typesetting. The best way to do it is where the labor is cheaper, he said and so was born the first outsourcing companies in India. The name of the company was initially Data Conversion Inc in 1972. By late 1970s the company had garnered enough foreign exchange to take the next step forward. Patni came up with the idea of importing multi user server systems and selling computer time.

Industries
Insurance Financial Services Manufacturing ISVs Product Engineering Retail Media & Entertainment Energy & Utilities Logistics & Transportation Life Science

Telecom

SERVICES
Application Development Enterprise Integration Web Technology Solutions IT Consulting Process Consulting Solutions Engineering Services BI & DW Infrastructure Management Application Management Verification & Validation CIS & BPO Enterprise Application RFID Embedded Systems IT Governance Business Process Management Customized Learning Solution User Experience Management

Patni Knowledge Park

Patnis first foray into a knowledge park was when Patni Knowledge Park opened its gates in September 2006 in Airoli near Mumbai, India. Its design combines the open ambience of the college with the professional efficiency of a technology / knowledge park.

Embedded Systems
Patni a leading service provider in the Embedded Systems market servicing industry segments including:
Automation & Control Automotive Consumer Electronics Medical Devices

Mobile & Wireless

Office Automation Storage, Networks & Computing.

Retail
Patnis retail practice has extensive experience in servicing the IT needs of all major retail format types, including grocery chains, discount stores, department stores, specialty retailers and Internet/catalog stores. Retail Software Solutions include: Application Development & Maintenance (ADM) 24x7 production support Enterprise modernization Package implementation

Verification & Validation

IT Infrastructure Management Services

IT Consulting
Patni brings together key IT consulting services that address aspects of reducing cost, increasing agility and enabling transformation. Its consulting offerings are based on an analytical approach to understand the business problems, resulting in practical recommendation and actionable plans. key IT Consulting service offerings include:

IT Cost Transformation Offshore Advisory Services Application Portfolio Rationalization Service Oriented Architecture Business Process Management SOX Compliance Enterprise Architecture Change Management.

Our Vision

To be a trusted partner, powered by passionate minds, creating innovative options to excel.

Values
Passion Zeal to exceed expectations by challenging the status quo. Honesty & Integrity Driving all actions based on openness, trust and ethical conduct. Operational Excellence Striving for excellence with an operating discipline, benchmarked with the best globally. Innovation Creating innovative solutions for success. Accountability Taking ownership and delivering on commitments. Customer Centricity Ensuring customer delight. Always.