Presented By:Anupinder Singh Sekhon MBA 2C

Godrej Group consists of two corporate entities: 1. Godrej Industries. 2. Godrej Consumer Products. Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate.

Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in ` Personal ` Hair ` Household ` Fabric care segments Each company has several divisions and factories. They are presently exporting their products to 30 countries.

Industrial Products
1. Storage solution 2. Automated warehousing 3. Material handling equipment 4. Process equipment 5. Precision components & systems. 6. Machine tool service 7. Electrical & electronic services 8. Tooling 9. IT solution 10. PLM solution 11. Medical diagnostics 12. Agro product 13. Chemicals 14. Construction material & services.

Godrej Consumer Products

1. Appliances 2. Locks 3. Furniture 4. Security equipment 5. Office automation 6. Conferencing solution 7. Soaps & personal care 8. Food 9. Air care 10. Household insecticides 11. Housing 12. Vending machine

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. Godrej began manufacturing of refrigerators in 1958. Godrej started manufacturing Washing Machines in 1996.

Appliances Product of Godrej and Boyce Mfg Co. Ltd

Refrigerators

 Direct cool  Frost free

Air Conditioner

 Split  Window



Washing Machines.

Fully Automatic Semi Automatic

Microwave Ovens.

   

Steam Convection Grill/combination Solo

STRENGTHS
` `

` ` ` `

The Company has wide range of product line. The management is trained and efficient & the network of service centers is good in all states. The Company has got wide range of branches within the country. Robust manufacturing and Supply Chain competencies. Sophisticated IT connectivity with distributors. Well-developed R&D capabilities Huge distribution Network.

The Company does not go for advertising, which is one of the biggest disadvantage of Godrej. Its emphasis more on the advertising of office automation & prima division. The company is focusing many security products at a same time. The effective selling schemes are not available like payment on installments. Gifts not being so attractive. Most of the dealers prefer other companies appliances.

` `

Increase consumer offers. Huge market share.

THREATS ` Strong competition. ` Products are not unique. ` Lot of branding done by other competitors.

FINANCIAL ANALYSIS

Current Ratio= Current Assets Current Liabilities

Year Current Assets

2008 17792704

2009 19191400 13017637

Current Liabilities 12834291

Current Ratio

1.38

1.47

Quick Ratio= Quick Assets Current Liabilities

Year Quick assets Current liabilities

2008 9437695 12834291

2009 10935122 13017637

Quick ratio

0.73

0.84

Absolute Liquid Ratio= Absolute liquid assets Current liabilities

Year Absolute Liquid Assets Current Liabilities

2008 40854

2009 33234

12834291

13017637

Absolute Liquid Ratio

0.0030

0.0025

Debt Equity Ratio= Long Term Debt Shareholders Fund

Year Long term debt

2008 6415480

2009 6104379 9097425

Shareholders fund 6868162

Debt equity Ratio

0.93

0.67

Equity Ratio= Proprietors Funds Total Assets

Year

2008

2009

Proprietors fund

6868162

9097425

Total assets

26668014

28805022

equity ratio

0.257

0.315

Gross profit ratio = Gross Profit x 100 Net Sales

Year

2008

2009

Gross profit

3634802

4300615

Net sales

34711149

40351778

G.P. ratio

4.949

10.675

Net profit ratio = Net profit after tax x 100 Net Sales

Year

2008

2009

Net profit

1717303

2414381

Net sales

34711149

40351778

N.P. ratio

4.947

5.98

TITLE

A Comparative Analysis Of White Goods of Godrej with LG in Ludhiana City

To study the preference towards Godrej and LG Appliances. To study the promotional techniques used by Godrej and LG. To know the awareness of advertisement of Godrej and LG Appliances.

Definition :-The research methodology is the specification of method of acquiring the information needed to structure or solve the problem.

SCOPE OF THE STUDY This study is conducted on the dealers of Ludhiana city which deal in white goods of LG and Godrej and 45 days were spent on conducting the study.

Research design in this study is Descriptive.

Universe ` The universe for this study is the all the dealers of LG and Godrej who deal in white Goods of the World. Population ` All the Dealers of LG and Godrej who deal in White Goods of Ludhiana.

Sampling unit
`

The sampling unit for the present study is a dealer, dealing in the white goods of either Godrej or LG or both from last 1 year.

Sample size
`

Sampling size refers to total number of respondents targeted for collecting the data for the research. The sampling size for the present study is 42 respondents.

Sampling technique The selection of respondents was done on the basis of convenience sampling. It involved the convenience of place.

The data, which is collected for the purpose of study, is divided into 2 bases:

Primary Source: The data has been collected directly from dealers with the help of structured questionnaires/Schedules.

Secondary Source: The secondary data was collected from internet.

The sample size of Dealers is limited to 42 because of accessibility. Many of the respondents were not open with their responses. Majority of the dealer were too aggressive in nature. There may be error due to bias of respondents. The behavior of the Dealers while approaching them to fill the questionnaire was Unpredictable.

1)The Kind Of Business that dealers are in.

N=42
Kind Of Business

Distributor 15%

Chain Store 2%

Direct Dealrship 83%

(2). Type Of Products that these Outlets deals in.

N=42 Products

Washing Machine 26%

Refrigerator 27%

Microwave 22%

AC 25%

(3). Name Of the Brands that are kept in by dealers in their Store.
Brands Godrej,14%

LG ,38% Samsung,26 %

Whirlpool,22%

4.1).Best Features Table 3.4.1

Of Godrej AC. Quality After sale service Incentives

Factors

Price

COUNT
SUM MEAN

15
24 1.6

15
25 1.7

15
60 4.0

15
41 2.7 N=42 n=40 Incentives 40 153 3.825

(5.1) Best Features of LG AC Table 3.5.1

Factors COUNT SUM MEAN

price 40 59 1.475

quality 40 82 2.05

after sale service 40 106 2.65

(4.2) Beat Feature of Godrej Refrigerator Table 3.4.2

N=42 n=15

Factors COUNT SUM MEAN

Price 15 26 1.7

quality 15 20 1.3

after sale service 15 53 3.5

Incentives 15 50 3.3

(5.2) Best Features Of LG Refrigerator Table 3.5.2

N=45 n=40 price

40

Factors
COUNT

quality
40

after sale service

40

Incentives
40

Sum Mean

59 1.475

96 2.4

90 2.25

155 3.875

(4.3) Best Features of Godrej Washing Machine. Table 3.4.3 Factors COUNT SUM MEAN price 15 27 1.8 quality 15 19 1.3 after sale service 15 49 3.3

N=42 n=15

Incentives 15 55 3.7
N=42 n=40

(5.3) Best Features OF LG Washing Machine. Table 3.5.3

Factors
COUNT

price
40

Quality
40

after sale service

40

Incentives
40

SUM Mean

71 1.775

51 1.275

134 3.35

144 3.6

(4.4)Best Features of Godrej Microwave Oven. Table 3.4.4 Factors price quality after sale service 49 3.3

N=42 n=15

Incentives

SUM MEAN

27 1.8

19 1.3

55 3.7

(5.4) Best Features Of LG Microwave Oven. Table 3.5.4

N=42 n=40

Factors Sum Mean

price 50 1.25

quality 70 1.75

after sale service 132 3.3

Incentives 148 3.7

(6.1) Additional Schemes provided by Godrej. N=42 n=15

Gifts 14%

ISD offers 6% Cash disc. 37%

Credit 43%

(6.2) Additional Schemes provided by LG.

N=42 n=40

Gifts 20%

ISD offers 9% Cash disc. 32%

Credit 39%

(7). Factors Effective for Brand Excellence. Table 3.7

N=42

Factors Bran d name No Of Responses

41

Sales Product POP Newspap Margin Display Material er Ads s

41

42

41

42

SUM MEAN

58 1.41

106 2.59

175 4.17

185 4.51

94 2.24

(8). Facilities Provided by Godrej and LG For Advertisement of Its appliances to the Dealers.

GODREJ

LG

Dangler s 19%

Pamphl ets 40%

Danglers 26%

Pamphle ts 37%

Hoardin gs 41%

Hoarding s 37%

(10.1). No. Of Respondents That have seen Advertisement of Godrej and LG on Television.
GODREJ LG

No. 36 No No 40% 40% Yes, 90 Yes Yes 60% 60%

(11).Effectiveness of Godrej Advertisement.

GODREJ LG

No 33%

No 11%

Yes 67% Yes 89%

FINDINGS
Dealers feels quality of GODREJ product is Good, but LG has a better positioning in the minds of Dealers. If a individual wants to have a Home Appliances then LG Priority comes on first number. Quality of the service provided sale after service plays an important role in keeping the existing customers and to bring new customers.

In pricing and reliability of GODREJ S home appliances is rated very well by most of the dealers. Dealers said that, People are willing to pay more for new design and latest look. After sales service plays essential part of customer satisfaction. Many dealers have complaints regarding the after sales service of GODREJ. But a number of dealers have reported it below average.

Suggestion of dealers for how can GODREJ gains their sales. Marketing. Advertisement Both local and on television. Enhance the service level of company. Make the relation between dealers and company well. Models of product looks old so it has to be modulated. Keep a watch on the service area. Launch the new model. Offers & Schemes.