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Presentation: 04.01.2012 Course: MEXL Group 9 Rajat Jain | Ravi Menon | Sayan Majumder | Sohil Wazir | Balasubramanian G R | PGP-10-053 PGP-10-054 PGP-10-062 PGP-10-072 PGP-10-112
Agenda
Group 9 04.01.2012
Agenda
Group 9 04.01.2012
Industry Analysis
Indian Soap Industry
Name: Mahindra & Mahindra Location: Mumbai, India Industry: Automotive, Farm Equipment
Industry Analysis Company Profile Research Methodology Segmentation Recommendation
Driving Principles
Accepting No Limits Thinking alternatively Driving positive change in everything that we do
History
Flagship company of Mahindra Group Set up in 1945 in Ludhiana Originally Mahindra & Mohammed, renamed to M&M after partition
Bombay Chamber Good Corporate Citizen Award (2006-07) Business World FICCI SEDF Corporate Social Responsibility Award (2007) Deming Prize Japan Quality Medal (2007)
Group 9 04.01.2012 4
Agenda
Group 9 04.01.2012
Company Profile
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CAPTURING CUSTOMER VOICE, AFTER SALES SERVICE DISTRIBUTION & ORDER CASH
Group 9 04.01.2012
Agenda
Group 9 04.01.2012
Research Methodology
NEED FOR BPR IN M&M RECAP
Turmoil : Take over Attempts Championed in early 1990s by LabourMichael Hammer and James Champy Unrest
Industry Analysis Company Profile Research Methodology Segmentation Recommendation
40%
Radical 40% Issues in Redesign Kandivili Serious Igatpuri & Business Process a collection of closely-related tasks performed to create value for the customers BPR
Manufacturing Ineffeciencies Long Production Cycle Militantly Unionised Workforce Bloated Workforce Corruption
Internal Triggers
TRIGGERS
External Triggers
Entry of Global Automotive Manufacturers into India Globalisation Increasing power of suppliers and buyers
Group 9 04.01.2012
Agenda
Group 9 04.01.2012
Segmentation
ERP
Integrates and facilitates flow of both internal and external management information across the entire organization An integrated system that operates in real time (or next to real time), without relying on periodic updates 40% 40%
Intensifying Global Competition 20% Integrate information across all sectors & plants Streamline processes to increase efficiency
Agenda
Group 9 04.01.2012
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Recommendation
Soap Industry Segmentation
Igatpuri Plant Number of workers down to 760 Engine production up by 125 per day 400 excess workers redeployed at Nasik Plant
Kandivli Plant 2500 workers now produce 240 vehicles per day
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Road Ahead
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