INTRODUTION

OBJECTIVES
o Environmental consciousness o Environmental awareness among illitrate and

literate people o Taking environmental actions by individuals and governmentma o Make policies and laws for improving environmental quality

ENVIRONMENTAL ISSUES
} Definition } Climate

change } Ozone depletion } Pollution } Extinction of species } Depletion of resources } Improper waste management } Deforestation

Climate change
} GREEN HOUSE

GASES (GLOBAL WARMING) } Weather change,flood viscous heat wave } Most dangerous on ice cap(poles) for animal life } Depletion of ozone } Exposure cause skin cancer and cataracts } CFCs contain aerosole go into air breakdown ozone

P0llution
}Industries

produces toxic gases into air. }Liquid waste in seas and river. }Aquatic life disturbed. }Vehicles add noise pollution and toxic gases. }Respiratory problems in human beings.

POLLUTION SOURCRS

Extinction of species
}Man

hunt animals for hide of cheetah,tusks of animals or simply for cooking. }Cause destruction of plants and animals. }Create the problem of environmental pollution and deforestation. }37 animals species have become extinct.

ENVIRONMENTAL DEGRADATION AND IMPROPER WASTE MANAGEMENT

} Destruction of

ecosystem and extinction of wild life } Chemical waste, nuclear waste ,industrial waste and domestic waste } Depletion of resources as air water,and soil(due to disturbance of environment) } Waste is dumping in oceans which are harmful for humans .

ENVIRONMENTAL DEGRADATION

Depletion of Resources
Population explosion has led to deplete recourses fast. Non renewable resources have been predicted to get over completely. Country face water problem. Global environmental issues are producing many problems.

Population explosion
} Population

growth itself not an issue but it indirectly

create many problems

} Pressure

on resources is increasing explosion create food and water crises

} Population } It

also put pressure on economy

SOURCES FOR ADVERTISEMENT OF ENVIRONMENTAL ISSUES

}Wall painting }Billboards }Radio, cinema and television adverts }Web banner }Bus stop benches and sides of buses }Human billboards and posters }Magazines and news papers }Subway platforms and trains

Environmental advertisement by tissue paper

FILM, TELEVISION ADVERTISEMENT

}TV commercial, most effective mass-market advertising format. }Increasing no. of films on environmental issues e.g. On climate change and global warming

oRadio advertisement: oOnline advertisement: using internet and world wide web examples include; i. contextual ads , ii. Banner ads iii. Social network advertising iv. Rich media ads v. Advertising networks vi. Online classified advertising

Press advertising
}Effective

source of advertising environmental issues. }Advertising in a printed medium such as newspaper, magazines or trade journals. }Types of press advertising; 1.Classified advertising 2.Display ads

BILLBOARD ADVERTISING
} Large

structures located in public places. } Often lighted } Static and Mobile billboards } Human billboards

Mobile billboards

Cont.
}PRINT

MEDIA (Paper based media methods

like magazines, newspapers, books, posters etc.).

}.ENVIRONMENTAL }ENVIRONMENTAL

JOURNALISM. COMMUNICATION

and NATURE WRITING.

}ENVIRONMENTAL

LITERATURE.

ENVIRONMENTAL MEDIA ASSOSIATION

}A

non-profit organization, }Founded in1989 by Cindy and Alan horn }Works with entertaining industry to encourage green production and raise environmental awareness. }Hosts annual ENVIRONMENTAL MEDIA AWARDS.

POSITIVE IMPACTS OF ADVERTISEMENT

} Motivate pro-environmental

attitude. } Source of initial information for consumer about social and environmental status if product. } Used to inform, educate and motivate the public about non-commercial issues such as HIV/AIDS, energy conservation and deforestation etc. } Play an important role in shaping consumer preferences and social and environmental impacts of product.

NEGATIVE IMPACTS OF ADVERTISEMENT

}Print

advertising impacts the environment due to the carbon dioxide emitted into the atmosphere as a result of the production and distribution of print media. Factors include the sourcing and production of paper, petroleumbased ink, solvents, plastics. }Greenwashing , a form of disinformation from organizations seeking to repair public reputations.

Cont.
}Plays

with with public emotions and encourages people to think that buying and depleting are the activities of life. }Sustainability Advertising Myopia,-an exclusive focus on the green aspects of the product or complexity of the messages that have to be communicated.

SOLUTIONS :

WAYS FOR ENVIRONMENTAL CONSCIOUSNESS

} ENVIRONMENTAL EDUCATION(EE):learning

process that increases peoples knowledge about the environment and associated challenges. } CELEBERATING EARTH DAY: Largest global event celebrated every April 22. First launched in 1970 recognized as birth of environmental movement. } SCIAL MEDIA: such as blogs , face book and twitter etc. blogs:1st and most effective way to give rise to environmental consciousness.

Cont.
Face book: social media platform can be used to discuss numerous environmental issues on a single platform. Most interactive and communicative medium such as pictures and videos. Twitter: 3rd social media and most insightful of all resources that can be used to create environmental consciousness. YouTube: one of the most interactive platforms. Videos enhance the absorption of the message.

Social media for advertising

CREATE A HEALTHY EARTH RADIO COMPAIGN

} STUDENTS

BRAINSTORM TIPS create habit to promote healthy earth. } ENVIRONMENTAL STORIES in news and magazines. } To enhance message they should take help from music, sound effects or mini radio sketch. } Challenge them to be creative in their compaign

BE A MEDIA DETECTIVE
} Investigate

how environmental issues are covered in

news papers and T.V programs.

} Students

must keep track of environmental stories in

news paper, and note the type of coverage it receives

} Identify

story, where and how it is presented

(length of article, length of segment).

} When

it appears, footage and interview.

BY MAKING SLOAGENS
} Environmental consciousness

has flooded in industry with GO GREEN slogans to increase awareness } Focus changed to the importance of recycling and eco friendly products } Advertising Industry joined green effort with its production and use of eco-friendly promotional products.

MAKING ENVIRONMENTAL POLICIES AND LAWS

} Environmental policies

aims at correcting market and regulatory failures to improve environmental quality. } It should be design to maximize net benefits to society by achieving optimal level of environmental quality.

CONCLUSION:
} In

the end I would want to conclude by saying that trying to save the environment has more to do with changing the habits of the people, and their habits can be changed only by asking them to do so, the way they want . } Most of our knowledge of the natural world today comes to us through media. A sustainable advertisement therefore can help us in understanding and overcoming environmental issues. } If all goes well, every environmentally conscious company and green-minded consumer will bring us one step closer to a less toxic world!

REFERENCES:
} } } } } }

http://en.wikipedia.org/wiki/Environmental_Media_As sociation http://earthday.envirolink.org/history.html) http://en.wikipedia.org/wiki/Environmental_Media_As sociation http://en.wikipedia.org/wiki/Environmental_sociology http://gulfnews.com/opinions/columnists/media-havean-environmental-role-to-play-1.560413 Dr. Mohammad Abdel Raouf is in charge of environmental research at the Gulf Research Centre in Dubai.