FUNDAMENTAL OF ENTREPRENEURSHIP

ROZITA IBRAHIM
SORAYA HANI BT MOHD JADI WAFIATUN NAJIHAH BT MUHAMMAD HASSAN NASSYUHADA BT MUNASIR NOOR AMALINA BT MOHAMAD ANWAR NURUL SYAFIQAH BT JAMALUDDIN NOR ZULAIKHA BT NOH HAJAR NADZIRAH BT HAYATULDIN

PROFILE
 Name : Rozita Binti Ibrahim  Place Of Birth : Sungai Besar, Selangor  Status : Widowed  Education :

Sekolah Menengah Dato Mustafa, Sekinchan, Selangor Sijil Rendah Pelajaran (SRP) Sekolah Kebangsaan Parit 13

 Working Experience :

Quality Technology Sungai Way (Operator, 1995) Quality West Digital Sungai Way (Operator, 1995) Holiday Villa Subang Jaya (Hostess, 1996) Holiday Inn Shah Alam (Hostess, 1996) Kumpulan Juru Nilai Sdn Bhd (Clerk, 1996-1997) Street Times Publication Group (Clerk, 1997-1999) Munira & CO (Promotion Manager, 1999, 2001) Sendayu Tinggi Corporation (M) Sdn Bhd (Manager, 2002) Sendayu Tinggi Holding Sdn Bhd (Now)

BUSINESS NATURE
 Healthy and beauty supplement product of Sendayu Tinggi .  Sendayu Tinggi come from the word of Saneh Dayo which

is a type of tree in Ulu Pahang.

 Apart from the health care sets, Sendayu Tinggi also market

figure-enhancing products such as Ammy Corset (Bengkung Sendayu Tinggi).

 Skin care sets and assorted items such as Normal/dehydrated

Set ,Sensitive Skin Set, Combination & Oily Skin Set ,Toner , Repair Cream ,all soothing cream and all compact foundation (in Natural Beige and Soft Beige).

SUCCESS TIPS
 SEE & GRAB OPPORTUNITIES

Realize that the workers work hard even though they doesnt eat much by relaying on the herbs fro the jungle.  INITIATIVE Her experience from working in the farming sector help her to expand her knowledge and interest in medication with herbs.  PERSEVERE She has been doing many small businesses such as selling cigarettes, newspaper, magazines and nasi lemak by using motorcycles .

 HIGHLY CONFIDENT

With a capital of RM400, from the mortgaging of her jewelry, she starts her business by producing new formulas to see the potential of traditional herbs and the acceptation by Malaysians. She willing to increase her weight and make herself fat in order to show to people.  ENERGETIC She never give up even though she has failed a few times and finally she was able to open her own company on 1999 and gain profit RM10,000-RM30,000.

STORY OF SUCCESS
 She was forced to be married at age of 18 and had to undergone painful divorce while raising her children.  Her own kids was paralyzed and sick and passed away without a proper treatment.  Work in different field to support her life.  Started some herbal formulation using a few hundreds ringgits as her initial capital  Put more weight to test her own formula.

 Now , her product become one of the most talked cosmetic brand in Malaysia.  It is said that some of Sendayu Tinggi distributers make over RM1 million in monthly revenue.  Now, she has become successful after her weeping moment and her life become better.  A few awards that she have received are :  Finalist for the Women Icon Award 2007 (Anugerah Wanita Ikon 2007)  Usahawan Wanita 2005 oleh Dewan Perniagaan Melayu Malaysia (DPMM).

Company Branches

Sendayu Tinggi Holding Sdn Bhd Sendayu Tinggi Corporation (M) Sdn Bhd Sendayu Tinggi Body & Skincare (M) Sdn Bhd Sendayu Tinggi Manufacturing (M) Sdn Bhd ST Cosmetics Fragrance (M) Sdn Bhd Sendayu Tinggi Logistics (M) Sdn Bhd ST Advertising Agency Sdn Bhd Ethnique Food Industries Sdn Bhd C Max Exhibition Promotion, Sendayu Tinggi Properties & Management Sdn Bhd

CONCLUSION
 We have to realize that anyone can become a success entrepreneur even it started from failure.  The important thing is we have to work hard and never give up no matter what happened.  We also have to make the old story as a challenges to make a step and forward.