A STUDY ON PRODUCT PROFILING AND BRAND AWARENESS

PREPARED BY A.VEERASUNDARAM 9910115087

RESEARCH OBJECTIVE

INDUSTRY PROFILE
Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is the leader in passenger cars (PCs) and multipurpose vehicles (MPVs) in India, accounting for nearly 50 per cent of the total industry sales. MSIL is a public limited company and is listed on Bombay Stock Exchange Limited and National Stock Exchange of India Limited. SMC is the majority shareholder with 54.21% equity stake in the Company. MSIL has two manufacturing facilities in Gurgaon and Manesar, Haryana, India, with a combined manufacturing capacity of over 1 million cars per annum. In terms of number of cars produced and sold worldwide, the Company is the largest subsidiary of SMC, Japan. MSIL has the largest sales and service network amongst car manufacturers in India. It had 802 sales outlets in 555 cities and 2740 service workshops in 1335 cities as on 31st March, 2010. The service network of the Company includes Dealer Workshops, Maruti Authorised Service Stations (MASSs), Maruti Service Masters (MSM) and Maruti Service Zones (MSZ).

INDUSTRY PROFILE CONT

Export sales of the company touched 147,575 units, its highest ever. This is a 111% growth over the previous year's total of 70,023 units. Europe has accounted for over 75% of the sales. On a cumulative basis, the exports crossed 700,000 units. Currently the company is exporting to 98 countries in Europe, Asia, Latin America, Africa and Oceania. In 2009-10, the Company sold 1,018,365 vehicles. This comprised 870,790 vehicles in the domestic market and 147,575 vehicles in export markets. Cumulatively, it has produced and sold over 8 million cars. The total income of the Company for 2009-10 stood at Rs. 29,623 billion. Maruti Suzuki has a strong balance sheet with reserves and surplus of Rs. 116.9 billion and debt equity ratio of 0.07 as on 31st March, 2010. MSIL is a public limited company and SMC is the majority shareholder with 54.21% equity stake in the Company.

INDUSTRY PRODUCT
MARUTHI 800 ALTO ALTO K10 ZEN ESTILO A-STAR(AT)(MT) RITZ(P)(D) VERSA NEW SWIFT(P)(D) NEW DEZIRE(P)(D)(AT) WAGON-R(P)(DUO) GRAND VITARA

COMPANY PROFILE
Popular Vehicles & Services Ltd. established in 1983-84 was among the first batch of Maruti Udyog dealers appointed in India. A subsidiary of the Popular Group which traces its history to 1939 and has interests in automobile spares and education, Popular Vehicles & Services Ltd. has established an envious position in automobile retailing. It is the first Maruti Dealership in Kerala, started in 1983-84 at Thiruvananthapuram, the capital city of Kerala. The Kochi branch has been functioning since October 1985 and the Third dealership was started at Kozhikode in 1996. Popular's first Maruti Dealership outside kerala was inaugurated on March 2003 at Chennai. The group has grown into a business house with a turnover over Rs.1000 crores and an Employee strength above 4500.

ACHIVEMENT
SALES ACCOLATES
Sells over 30,000 Maruti cars in Kerala per annum. Sells over 6,000 Maruti cars in Chennai per anum Services nearly 4,00,000 Maruti cars every year. fact mkk nayar memorial productivity award fy 2009-2010 Sales Outlets & Service Stations in all major districts in Kerala True Value Outlets - Chennai, Kochi, Thiruvananthapuram, Kottayam and Kozhikode Maruti Driving School(MDS): Kochi,Kottayam,Thrissur and Kozhikode.

AWARDS
Overall Excellence Award Runner up. Platinum Plus Award All India Sales Runner up. No. 1 in SSI JD Power. CSI Non JD Power ( Calicut Service ) No.1 MGA Per Car CSI Award. Highest Market Share Calicut 10,000 Plus Dealer Award. Top of Form

POPULAR PRODUCTS
CARS MARUTHI GENUINE ACCESSORIES MARUTHI EXTENTED WARRANTY MARUTHI FINANCE MARUTHI DRIVING SCHOOL MARUTHI TRUE VALUE

RESEARCH DESIGN
SAMPLING METHOD:SIMPLE RANDOM SAMPLING SAMPLE SIZE:350