Professional Documents
Culture Documents
MARKETING
PRESENTATION
Submitted to: Sir Qamar
Submitted by:
Mariam Munir
Bilal Shahid
Beenish
Umair saleem
Rameez
Adnan
MISSION,
VISION
& VALUES
Mission
• To refresh the world in body,
Statement mind and spirit.
Juices/Juice Drinks
Coca Cola’s more than 20 juice, offering both
adults and children nutritious, refreshing and
flavorful beverages.
Soft Drinks
soft drinks from The Coca-Cola Company are
both icons and innovators in the beverage
industry.
Sports Drinks
Carbohydrates, fluids, and electrolytes
team together in Coca Cola’s Sports
Drinks, providing rapid hydration and
terrific taste for fitness-seekers at any level
Tea and Coffee
Bottled and canned teas and coffees are
satisfying both traditional tea drinkers and
today's growing coffee culture
Water
Smooth and essential, our Waters and
Water Beverages offer hydration in its
purest form.
COCA COLA’s MARKETING
• Objectives/Goals
• Target Market
• Marketing mix
Product The Coca-Cola Company's products include
beverage concentrates and syrups. The business has
over 300 brands of beverages around the world. Coca-
Cola is the most well known trademark
Price
Competition-based pricing: Coca-Cola products are above
or equal to its competitors' prices.
Discount price: Coca-Cola products are often marked
down during sale periods and special occasions.
• Promotion • Placement
Advertising: There are many Indirect distribution: The
television advertisements on Coca-Cola Company uses
Coca-Cola products. intermediaries in its
The company also uses the distribution. The company
radio as another source of does not sell its products
advertisement. directly to its consumers.
Personal selling: Coca-Cola Intensive distribution:
Company has a highly • Retail outlets
trained sales team • Small shops
Publicity: In 2003, Vanilla • Restaurants
Coke was released to the • Petrol stations
media as a news outlining.
This helped The Coca-Cola • Newsagents
Company to strengthen the • Schools
image of the business's • Sports
products. • Entertainment venues
COCA-COLA FINANCIAL
ANALYSIS
Coca-Cola Income Statement
2007 2006 2005
Revenue ($ mil.) 28,857.0 24,088.0 23,104.0
Gross Profit ($ mil.) 18,451.0 15,924.0 14,909.0
Operating Income ($ mil.) 7,252.0 6,308.0 6,085.0
Total Net Income ($ mil.) 5,981.0 5,080.0 4,872.0
Diluted EPS (Net Income) 2.57 2.16 2.04
Coca-Cola Competitive
Intelligence
Dr Pepper Nestlé PepsiCo
Snapple Group
Annual Sales 5,700.0 80,715.9 39,474.0
($ mil.)
Employees 20,000 265,000 185,000
Questions