Group Members

Saher Kamal Azeem Hassan Haider Sumra Sanam Awais Faiza Kanwal Salman Ali Bangash

Introduction of Coke
Worlds largest beverage company

Produces 500 brands consisting of over 3500 beverage products

Such as water, juices and juice drinks, sports drinks, energy drinks, teas, and coffees.

Worlds largest distribution system at the rate of 1.7billion servings

a day. 71000 Employees

Working in more than 200 Countries

Worlds largest bottler company
Produces 800 bottles in 1minute

Purpose of Case Study

Analysis of Cokes performance in 2006 throughout the

regions
Cokes strategies to address the challenges Financial analysis Overall industry and competitors analysis Bottling investments

Cokes strategy in 2007 to meet all the challenges of

competitive environment and to meet the needs of customers changing tastes

Coke in Africa
Head quarter in Johannesburg, South Africa Largest private sector employing 55000 people Annual award as best soft drink in South Africa Problem addressed was decreasing Operating Revenues from 4.8% to 4.6%

Coke in European Union

its Your Heimspiel-Make It Real a promotional campaign in Germany during FIFA World cup 2006

6% unit case volume increase in 2006 Success factors include

Combination of new products Innovative packaging Collaboration with customers

Coke in European Union

Line extension by acquiring mineral water companies
Apollinaris (German) Treficante (Italy)

Digital marketing in with Apple iTunes Sensitive marketing

East & South Asia Pacific Rims

5% decreased sales in this division
Problem addressed in India & Philippines were Affordability & Availability Coke acquired Philippines Inc. a bottler company to address the challenge

Launch of Coke Zero in Australia & Thailand

Latin America
Top three markets are
United States Mexico Brazil

7% increase in beverage portfolio in 2006 Focused on adding juices and sports drinks Nutritional offerings in Colombia and Argentina Digital marketing led to register 5 million visitors in Mexico and Brazil

North America
Internet based awards scheme named
My Coke Rewards involved 3.5 million participants Diversification to Coffee/Tea Calorie burning drink called Enviga Launching of Vault, an energy soda in 2006

North Asia, Eurasia and the Middle East

11% unit case increase in 2006
Largest foreign-based firm in Russia with 10,000 employees.. Acquired Multon juice operation to expand beverage portfolio

15% unit case volume increase in China

Purchase of Kerry Beverages Ltd

In the Olden Days

Coca-Cola sold only 25 bottles in the first year Nowadays, they sell over one billion bottles per day A single share in Coke that was bought in 1919 would be worth $92,500 in 1997 1919 is when the Coca-Cola went public

Funky Facts
You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70

Coke in Space
In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed

Did You Know?

If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times! Coca-Cola contained cocaine until 1913
They had to remove it from the ingredients because people were becoming addicted to the drink

A Special Thanks !!
We would like to publicly thank the following two classes who provided us with information.
Sandra Winnett Mohammad Munir