WagonR Think Big Challenge 2

Unique Code: 43982 Name: PRAKASHA RAO Mobile: 9949662824 Place: Hyderabad (A.P.) Email: prakashbijan@gmail.com Education: Post Graduate Industry: Agriculture Address: Plot No.11, S.B.I.Colony, Manovikas Nagar, Hasmatpet, Old Bowenpally, Secunderabad-500009

EXECUTIVE SUMMARY
Go together :: Grow together Farmer to Consumer service Production & Supply of superior quality fresh vegetables Guidance to farmer in raising good quality vegetables Facilitate farmer in selecting appropriate crop/variety. Create awareness on nutritional value of vegetable Tripartite benefit : Farmer Company Consumer No role of middleman in price regulation Scarcity of fresh and quality vegetables at reasonable price Farmers get low Price for their produce. Create awareness among farming community about production of quality vegetables

COMPANY SNAPSHOT
A firm Jeeva Agri Genetics floated on 24th March, 2007. Central seed license to carry out Research, Production & Marketing of seeds in major Field crops & Vegetable crops. APEDA registration, Trade mark, IEC, PAN number, VAT. Good demand for the products. 30-40 lakhs business during 2010-11. Operations at low key due to financial constraints.

MANAGEMENT TEAM MANAGEMENT TEAM

Managed by wide experienced Agri professionals

Mr Prakasha Rao, M.Sc(Ag) 15 yrs experience in Public, Private & Intnl. Institutes. Wide exposure in handling field crops. An enthusiastic entrepreneur. Trained on Agri-clinic, Cultivation & extractions of Medicinal & Aromatic plants.
Mr D Dwivedi, M.Sc(Ag) 20 years experience in Seed Industry. Profound knowledge in Vegetable crops. Exposure of Indian vegetable market. Keen to establish Enterprise.

MANAGEMENT TEAM
Dr K Ravi, M.Sc.(Ag), Ph.D in Plant Pathology. Knowledge of pests, diseases and crop care. Key to establish Biological control labs in India. Advised Orisha Govt. in watershed cropping systems. Party to Intnl. plant and plant products legislations. Advised national and international agencies in hi-tech horticultural value chains and exports. Mrs Vijayalaxmi P Rao, B.A. Helpful in Accounts Management & Book keeping. Role in costs saving. Core Management team Constitution is in Process.

VALUE PROPOSITION
Daily required essential food item. Continued business & growth oriented. More scope for business expansions. Opportunities in business diversifications. No competition based on this concept. Utilize Subsidy Schemes. Low vegetable intake and growing population. Increasing demand for vegetarian food. Healthy Food Wealthy Nation. Go together :: Grow together approach. Investor friendly, High Return on Investments.

VALUE PROPOSITION
Problems
Mal nutrition & Under nutrition. Scarcity of quality vegetables Urban. Time factor - Busy schedule, Stress. Adulterations- residuals of pesticides, chemicals, preservatives. Role of middle men. Low price to farmers produce. Poor cultivation skills Low yields. Undue price hikes to consumers.

Solutions
Source of Vitamins & Minerals Superior quality vegetable @doorstep Guide to use biodegradable chemicals & bio-pesticides. Direct farmer to consumer. Assured returns to farmer. Complete guide in cultivation. Reasonable & affordable price.

CUSTOMER & COMPETITION

CUSTOMERS: Farmers / Producers. Consumers: Residents of Apartments, Hotels, Hostels, Function Plazas, Vegetable Vendors, Old Age Homes.

COMPETITION: New Business concept. No direct competition. Indirect competitors: Reliance fresh, Chaupal, Heritage fresh, Super Markets.

BENEFITS & ADVANTAGES

Continued business Product is an essential commodity. Growth oriented and high revenue generating business. Scope for expansion: - Exports potential. - Seed Business - Organic Farming - Farm waste Management - Food processing Industry - Nursery growing. Scientific cultivation. High cost benefit ratio to farmer. Pick the produce from the door step of farmer. Superior quality product at reasonable price to consumers.

BUSINESS MODEL & MARKETING PLAN

CMD / Directors (Decision Making)

Creators (Manager)

Promoters (Manager)

Supporters (Manager)

Planners / Visionaries (Plan, guide & Implement)

Service / Executing Team (Field Level Implementations)

Market Research team (Data Collection, Expansions & Feedback)

Technical Team (Crop, Variety & Care)

Q.C. & Logistics (Pre Market Activities & Dispatches)

Marketing Team (Sales & Collections)

MARKET
MARKET APPROACH Projections are hypothetical- realizations far above

Based on essential and daily consumable items. Continuous daily business. At least 1 year lock in period to settle down. Break even achievement & expansion in 3 years. Investor Friendly High growth oriented. Expansion opportunities penetration & allied business. Initiate with consultants & consolidated payment staff. Priority on quality and image building and professional approach.

MARKET & FINANCIAL PROJECTIONS

PLAN OF ACTION 1st season - ground work, study opportunities & problems, areas of improvement, advertising, Customer identification & Penetration. Gradually volume build up Identify new customers. Improvements New products (Mushroom, Sweet corn, Baby corn, seasonal fruits), Hygiene (sterilization), cut pieces, Cooking tips, Nutrition guide. Incentives to sales persons who builds sales volumes. Centralized monitoring Use proper software. Introduce Indenting and Advance collection methods (Quick sales method-Currency coupons-Holograms). Revenue increase with purchase power.

FINANCIAL PROJECTIONS- Expenses

Monthly costs (Rs) Expenses Start up On streamline Yearly expenses (in Lakhs) Start up On streamline

Directors remunerations Office Related SALARIES Vehicles & Related

140,000 61,000 152,000 702,000

120,000 200,000 515,000 2807,000 15,000 270,000 265,000 30,000 661,000

16.80 1.82 18.24 9.04 0.54 7.44 3.23 1.44 2.37

21.60 7.50 61.80 39.64 1.80 32.40 9.80 3.60 15.52

Storage 4,500 Logistics 62,000 Communications 59,000 etc Travel expenses Sales related 12,000 226,000

TOTAL

60.92

193.66

FINANCIAL PROJECTIONS-Revenue
ASSUMPTIONS: Average Daily purchase by a family is worth of Rs.20/-. Start with 100 families attain 10,000 families a day. Average bulk sales Rs.300/day. 60% of the sales towards procurement. With volume & purchase power Results in Drastic increase. One or two pockets are considered in calculations. Many folds increase with penetration & Expansions.

FINANCIAL PROJECTIONS-Revenue
Sales
Total Business (Lakhs) 10, 15, 20 % sales growth Monthly Yearly 2012 2013 2014

100 family x Rs 20 500 Family x Rs 20

0.60 3.00

7.20 36.00

1500 Family x Rs 20
3000 Family x Rs 20 5000 Family x Rs 20 Hotel Functions Hostels TOTAL

9.00
18.00 30.00 0.09 0.09 0.09

108.00
216.00 360.00 720.00 1.08 1.08 1.08 723.24 792.00 1.19 1.19 1.19 795.57 828.00 1.24 1.24 1.24 831.72 864.00 1.30 1.30 1.30 867.9

10,000 Family x Rs 20 60.00