Analysis of Car Market In Reference Of TATA & MARUTI

Submitted By:Arti Sharma 10PGDM022

TATA Motors Introduction

Tata Motors Limited is an Indian multinational

automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches.
It is the leader in commercial vehicles and among the

top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and secondlargest bus manufacturer.

 Tata Motors is a part of the Tata Group manages its

share-holding through Tata sons. The company expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with DaimlerBenz AG of Germany.
Despite the success of its commercial vehicles, Tata

realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture.
In 1998 it launched Tata Indica, India's first fully

indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK.

Vehicles

Jaguar XJ

Hispano at the 2008 FIAA in Madrid

Land Rover

Maruti Introduction
Maruti Suzuki India Limited is a subsidiary company of

Japanese automobile and motorcycle manufacturer Suzuki. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, Swift,Wagon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco and Sports Utility vehicle Grand Vitara.
It was the first company in India to mass-produce and sell

more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed asMaruti Suzuki India Limited. The company's headquarters are located in New Delhi.

Maruti Alto

Vehicles
Maruti Suzuki Swift Maruti Suzuki Zen Estilo

Suzuki SX4

A-Star

Hyundai Introduction
Hyundai is a global conglomerate company, part of the Korean chaebol,

that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung. The first Hyundai company was founded in 1947 as a construction company.
Two of the best-known Hyundai divisions are Hyundai Motor Company,

the world's fourth largest automobile manufacturer by volume as of January 2011.

Hyundai branded vehicles are manufactured by Hyundai Motor

Company, which along with Kia comprises the Hyundai Kia Automotive Group.

Vehicles
Hyundai Getz I10

Avante
Santro

Market Share of Cars

As you can see here in the chart that Maruti is the biggest player in car market which dominates the other car market players. After Maruti Hyundai & Tata dominate the market.

Latest Market shares data of Cars

Total Sales Of Car Companies

Conclusion
Conclusion is that more than 44% of the market share is

captured by Maruti and then 14% by Honda.

The segment of small cars is captured by Maruti and

then Hyundai.
Working people specially those who are frontline

managers select cars depend upon the fuel efficiency and budget.
Majority of the people find the service centers not

adequate depending upon the increasing numbers of cars.

The segment of commercial cars is captured by TATA. Most of the people are satisfied with the objective they

purchased their cars like status or power.

Recommendations
Every company should think about the lower

segment also like Tata launches NANO. They should launch advance car like in western countries. Honda is not dealing in small cars category so Honda should try that sector also, this will help Honda to capture more market. Honda and Toyota should open more service center. Every company should take care of the
environment because of the increasing traffic like Honda launches a car with H2O technology.