Click To Edit Doing Femto Right: Master Title Style Replicating WiFis Success with Femto

Ritesh Bansal Kumar

Solution Architect Worldwide Service Provider Mobility Center of Excellence

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

NDA Presentation

Successful Wireless Technology

Successful Technology
High Data Speeds and Capacity Ubiquity Cheap

Wi-Fi

Femto Strengths
Full Mobility with Macro Reliable and Secure Power Efficiency Licensed Spectrum Management of User Experience Enables Managed Environment*

Wi-Fi + Femto = Unbeatable Combination

MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Femto Positioning

Complements Macro
Improved Coverage for users Cost Efficient Backhaul Model Willingness to pay and how much?

Personalized Experience
New Revenue Streams Creates stickiness, Service bundling User willing to pay premium

MWC-2010 Presentation

Balance Femto Positioning to both sides of the equation.

2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Femto Drives Communication Convergence

Home Enterprise Macro

Hotzone

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Context Aware Services Auto-provisioning and Centralized Management RF Interference and Self-Healing Policy and Security Varied Home Network Environment 4

Operators have Unique Differentiators to Make Femto More Successful

Killer (Technology) Application
Consumer Value What is missing today?

Enterprise
Follow the Money

Thoughts:
End-user Presence Simplified home networking Home Machine-2-Machine, Home Remote, Gaming: Real-time, secure

Enterprise Experience: Integrated

Workforce Experience, Visitor Experience

Managed SMB: Additional revenue

stream

Open APIs: Let people innovate Density increase with LTE: Coverage
solution with smaller cell-size

Focused areas: Cruise, Emergency

Framework Exists: Support on all phones,

seamless coverage with wide area

Ecosystem Collaboration: Efficiencies

to bring price down, Inter-operability

Usage Expansion: E.g. Home Remote

Control by working with low power devices

Ecosystem: Smart devices; Integrated with

Wi-Fi, DSL, Set-top box..

Scale
Reap the Benefit Economies of Scale
MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Pervasive
Devices and Clients
5

Summary
Operator with combined strategy for licensed and unlicensed spectrum will have most optimum cost. Using Femto to focus on user experience will provide operators with key differentiation. This requires an architecture play integrating existing network, home, enterprise, devices and content. Cisco is leveraging its strengths in all these areas to enable operators to offer unified user experience.
MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

More on Cisco SP Mobility @ http://www.cisco.com/go/mobile

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

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Mobility Is Not Just Mobile

Its about Experience

MWC-2010 Presentation

Cisco Mobile Solutions for Service Provider http://www.cisco.com/en/US/netsol/ns523/networking_solutions_market_seg 9 ment_solution.html

2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential