Professional Documents
Culture Documents
Strategic
Leadership:
Managing the
Strategy-
Making
Process for
Competitive
Advantage
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Chapter Outline:
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Strategic Leadership, Competitive
Advantage, Superior Performance
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Strategic Managers
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Strategy-Making Process
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Strategy as an Emergent Process
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Strategic Planning in Practice
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Strategic Decision Making
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Strategic Leadership
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Why do some organizations succeed
while others fail?
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Strategic Leadership
Lower costs
Legal
International
Technological
Macroeconomic
External Analysis
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Internal analysis includes an assessment of:
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Quantity and quality of a companys
resources and capabilities
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Ways of building unique
skills and company-specific
or distinctive competencies
Purpose is to pinpoint the strengths and weaknesses
of the organization. Strengths lead to superior
performance and weaknesses to inferior performance.
Internal Analysis
Building & sustaining a competitive advantage
requires a company to achieve superior:
Efficiency
Quality
Innovations
Responsiveness to customers
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SWOT analyses help to identify strategies that align a
companys resources and capabilities to its environment
in order to create and sustain a competitive advantage.
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Functional strategies should be consistent with and
support the companys business level and global
strategies.