CONTENTS

HISTORY INTRODUCTION VISION AND STRATEGY 4 PS OF NOKIA

ABOUT NOKIA

Nokia is Finland based company, incorporated in 1967. Nokia started as pulp, rubber and cable manufacturing company to a major manufacture of mobile devices. Its the leading manufacturer of mobile devices. Nokia offers wide range of mobile devices with the experience in music, video, imaging, gaming and lot more . It also provides the services for network operators. It is currently 5th position most wanted brand in the world.

HISTORY

The history of Nokia goes back to 1865. Nokias first century : 1865-1967, from roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful industrial conglomerate. The move to mobile : 1968-1991, the newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of mobile communications. Mobile revolution : 1992-1999, as mobile phone use booms, Nokia makes the sector its core business. By the turn of the century, the company is the world leader. Nokia now : 2000-today, nokia sells its billionth mobile phone as the third generation of mobile technology emerges.

INTRODUCTION

Nokia offer number of models. Nokia cell phones are always leaders in race. The company also provide accessory which come along with handset.

PRESENT CEO
Jorma Ollila is CEO and Chairman of Nokia company and Royal Dutch Shell. Vice chairman is Dame Marjorie Scardino.

VISION AND STRATEGY

Fulfill the need to communicate. Provide innovative technology. Trusted customer relation. Best mobile devices provided all over the world. With the help of Ovi store ,we can download latest tracks ,mailing, applications and lot more can be done.

4Ps OF NOKIA

Product : Nokia comes up with innovative phones almost every six months. It offer wide range of mobile phones of great variety with various design and high quality. Price : A key factor in selling a product. Nokia has come up with perfect prices for each and every consumer segment, it also started focusing on low cost mobile in rural areas. Place : There are sold in mobile stores, super markets, shopping malls etc . And Nokia mobile phones are very easy to access now-adays. Promotion : Provides information to consumer through variety of media, the advertisement that nokia comes up are successful and various sale promotion scheme like offering discount on special occassions.

MAJOR COMPETITORS

Emerging Competitors

MARKET SHARE

Nokia Join Hands with Tata Docomo to Offer Ovi Life Tools

Nokia India today announced that it has signed a Memorandum of Understanding (MoU) with the Tata Docomo to offer Ovi Life Tools specifically created for the emerging markets to plug information gaps in the areas of agriculture, education and entertainment.

PROMOTIONAL

The brand ambassadors are Shah rukh khan & Priyanka chopra. Nokia is associated with the kolkata knight riders as the title sponsor.

SOME NOKIA PHONES

MODELS

PRODUCT INNOVATIONS
MODELS

Thank you

Presented by Ms, A. Sai poornima