A

PRESENTATION
OF

GLOBAL COUNTRY REPORT(GCR)

Tourism in Switzerland

PARUL INSTITUTE OF MANAGEMENT VADODARA PARUL GROUP OF INSTITUTES AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY

Prepared by : Priyansh Shah(Roll.no.49) Vishal Upadhyay(Roll.no.50) Montu Sabhaya(R.no.47) Mounank patel(R.no.48) Jitesh Kathad(R.no.46) Yashesh Pradhan(R.no.51)

TABLE OF CONTENTS
Introduction History Switzerland Tourism Industry Destinations / Regions Travel & Tourism Competitiveness Index Key Facts at a Glance Tourism Service sector Switzerland named most competitive in Travel & Tourism report Tourism policy

INTRODUCTION

The tourism industry has established itself as one of the worlds major industries, one that offers significant opportunities for employment creation, local economic development and integration in to the international market. Tourism generates jobs and business opportunities for host populations, and can help reduce or eliminate poverty. Tourism is now a huge contributor to the economies of many islands and nations. The travel and tourism sector creates more jobs per million rupees of investment than any other sector of the economy and is capable of providing employment to a wide spectrum of job seekers from the unskilled to the specialized, even in the remote parts of the country

HISTORY :

Tourism begins with British mountaineers climbing the main peaks of the Bernese Alps in the early 19th century (Jungfrau 1811, Finsteraarhorn 1812). The Alpine Club in London is founded in 1857. Reconvalescence in the Alpine climate, in particular from Tuberculosis, is another important branch of tourism in the 19th and early 20th centuries for example in Davos, Graubnden. Because of the prominence of the Bernese Alps in British mountaineering, the Bernese Oberland was long especially known as a tourist destination. Meiringen's Reichenbach Falls achieved literary fame as the site of the fictional death of Sir Arthur Conan Doyle's Sherlock Holmes (1893). The first organised tourist holidays to Switzerland were offered during the 19th century by the Thomas Cook and Lunn Travel companies

SWITZERLAND TOURISM INDUSTRY

Tourism can be understood as a final consumption by households for holidays or as an intermediate stage in the production of goods and services (business travel), which through the spending of domestic and foreign visitors creates turnover and added value for a great many companies and different sectors of the economy Exhaustive preliminary studies have shown that the aggregated value creation of tourism dependent economic sectors in Switzerland accounts for about SFr26,000 million or around 5-6 per cent of the gross domestic product (GDP). Switzerlands tourism was comparable to Uruguay, a rather small country bordering Switzerland. Although the tourism industry had grown since then, it is still less than impressive, especially considering Zurich and Geneva earns three quarters more through the industry.

DESTINATIONS / REGIONS

Alpine :

Grisons Eastern Switzerland Valais Bernese Oberland Bernese Alps

Zrich Bern Lucerne Basel Geneva Canton Ticino

Cities :

TRAVEL & TOURISM COMPETITIVENESS INDEX

Country/economy Rank Score

Switzerland Austria Germany rank 3 Iceland United States

rank 1 rank 2
5.48 rank 4 rank 5

5.66 5.54
5.45 5.43

KEY FACTS AT A GLANCE

GDP: Direct Contribution

At 2011 there are 5-6 per cent of the gross domestic product (GDP) through tourism.

GDP: Total Contribution Employment: Direct Contribution Employment: Total Contribution Visitor Exports Investment

TOURISM SERVICE
SECTOR

Research & development

Prognoses International Benchmark report Satellite accounts Swiss tourism price Research

Policy & measures

Preparation of policy concepts Preparation of legal basis Strategic view

Co-ordination & co-operation

International coordination Collaboration with operational sector Bilateral and multilateral relations

SECTORS OVERVIEW
The tourism industry has been divided into eight different sectors or areas. The following sector descriptions are brief overviews.

1. Accommodation 2. Adventure Tourism and Recreation 3. Attractions 4. Events and Conferences 5. Food and Beverage 6. Tourism Services 7. Transportation 8. Travel Trade

SWITZERLAND NAMED MOST COMPETITIVE IN TRAVEL & TOURISM REPORT

The World Economic Forum has launched its firstever Travel & Tourism report analysing the drivers of competitiveness in travel and tourism of 124 countries around the world. Switzerland's safety record and high-quality industry staff contributed to its topping the index. Hong Kong was the highestranked Asian country and the United Arab Emirates was the most competitive Middle Eastern country with an impressive ranking of 18th place. The rankings are based on the first-ever Travel & Tourism Competitiveness Index (TTCI) covering 124 countries around the world

T&T SECTOR IN DIFFERENT COUNTRIES.

T & T is composed of a number of "pillars" of travel and tourism competitiveness, of which there are 13 in all. These are:

1. Policy rules and regulations 2. Environmental regulation 3. Safety and security 4. Health and hygiene 5. Prioritization of travel and tourism 6. Air transport infrastructure 7. Ground transport infrastructure 8. Tourism infrastructure 9. Information and communication technology (ICT) infrastructure 10. Price competitiveness 11. Human capital 12. National tourism perception 13. Natural and cultural resources

TOURISM POLICY

Tourism Seco
Federal government Cantons Local authorities

Co-operation platforms
Destination marketing Innovation and co-operation projects Hotel credits Advisory services

Swiss Tourism Association

Regional and local tourism associations Associations Suppliers

REFERENCES

Reports:

Swiss turism destinations Turism world 2000-watt society

Links

www.viator.com/switzerland www.theswissholidays.co.in/Travel www.tripadvisor.in Gross Domestic Product Growth Switzerland Swiss Economic Forecasts