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Presented by: Vasant Barasara Ankit Ramani Mehul Gajera Rashmin Devmurari

Submitted to: Jayesh Sir

Introduction

Service marketing is the marketing of services. Health care refers to the treatment and management of illness, and the preservation of health through services offered by the medical, dental, pharmaceutical, clinical laboratory sciences, nursing, and allied health professions. If a person consume some services by getting some information, it called marketing of the services.

The implementation of marketing concept took several years in healthcare industries, which has now become the basic element of healthcare organizations. Health care facilities increased substantially between the early 1950s and early 1980s, but because of fast population growth, the number of licensed medical practitioners per 10,000 individuals had fallen by the late 1980s to three per 10,000 from the 1981 level of four per 10,000.

History:

A health care provider is a person or organization that provides a what-you-call-it, services and/or health care personnel to deliver proper health care in a systematic way to any individual in need of health care services. A health care provider could be a government, the health care industry, a health care equipment company, an institution such as a hospital or medical laboratory. Health care professionals may include, , support staff, , therapists, , pharmacists, chiropractors, and optometrists.

Provision:

Physicians Dentists Nurses Psychologists

Providers:

Emergency medicine is a speciality of medicine that focuses on the diagnosis and treatment of exact illnesses and injuries that require immediate medical attention. Chronic care management encompasses the oversight and education activities conducted by professionals to help patients with chronic diseases such as diabetes, high blood pressure, lupus, multiple sclerosis and sleep apnea learn to understand their condition and live successfully with it.

Scope:

Cont..

Patient safety is a new health care discipline that emphasizes the reporting, analysis, and prevention of medical error that often lead to adverse health care events

World Health Organization:

The World Health Organization (WHO) is a specialized United Nations agency which acts as a coordinator and researcher for public health around the world. Established on 7 April 1948, and headquartered in Geneva.

The WHO is financed by contributions from member states and from donors. In recent years the WHO's work has involved more collaboration, currently around 80 such partnerships, with NGOs and the pharmaceutical industry, as well as with foundations such as the Bill and Melinda Gates Foundation and the Rockefeller Foundation.
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Health care industry:

The Healthcare industry incorporates several sectors that are dedicated to providing services and products dedicated to improving the health of individuals. Healthcare industry includes health care equipment & services and pharmaceuticals, biotechnology & life sciences.

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Examples:

Examples:

The yoga of Baba Ram Dev on Astha Channel, The services provide by 108,(India) The services provide by 911(America) Wockhardt Hospitals

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How 7 ps included in healthcare services?

Product must provide value to a customer, healthcare services are also provide value to a customer. Pricing must be competitive and must entail profit, healthcare services are also give competitive Price and entail profit. Place - It refers to the place where the customers can buy the product, healthcare services are also provide place in their grocers, from where the customer can buy the product.

Cont..

Promotion includes the various ways of communicating to the customers of what the company has to offer, healthcare services are also provide promotion by giving Contact Numbers, Websites and their E-mail IDs. People refer to the customers, employees, management and everybody else involved in it, healthcare also includes all these in its services.

Cont..

Bibliography

Hospital Management by Michael Vimal Pillai of ICFAI, 1st Addition, Principle of Marketing by Philip Kotler & Gary Armstrong of PHI learning Pvt. Ltd, 12th Addition.

www.books.iupindia.org www.google.com www.wikianswers.com www.yahoo.com

Websites:

Books:

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