Downfall Of ORKUT

Introduction
Social Networking Googles Orkut Downfall Of Orkut

Evaluation
Merits and demerits Statistical proof Reasons for downfall Measures to improve

Advantages
Simple user interface.

Connects user to user.

Unique groups or communities. Colour picker option for themes.

Can view peoples profile easily.

Privacy

Disadvantages
No new scrap notification. No Application Capability. Social Gaming. Could crash anytime.

ORKUT VS OTHER SITES

Top 10 Social Networking Sites 2011
Sr.No Sites World Site Rank Social Networking site Rank

1 Facebook
2 Twitter 3 Liked In 4 My Space 5 Digg

2
9 22 37 122

1
2 3 4 5

6 Orkut
7 Hi5 8 Badoo 9 Stumble Upon 10 Ning

86
135 137 159 160

6
7 8 9 10

Source: http://orangecopper.com/blog/list-of-the-best-social-networking-websites2011

Top 10 Social Networking Sites In India

INDIA Total Internet Audience Social Networking Total Visitors (000) Jul-10 35,028 23,255 Jul-11 %Change 39,562 13 33,158 43

Facebook Orkut
Bharat Student Yahoo Pulse N/A

7,472 17,096
4,292

20,873 19,871
4,432 3,507 N/A

179 16
3

Twitter
Liked In Zedge ibibo Shtyle N/A

984
1,767 1,562 407

3,341

239

3,267 N/A 3,206 81 2,960 89 1,550 281

Source: www.scoremediamatrix.com

Graph Showing Orkut vs Facebook

Source: http://www.blogdefined.com/5451/top-mostpopular-social-networking-sites-in-india/#ixzz1dE0sExNT

The War For Share

For A long time ORKUT ruled the social networking industry. Until July 2011 When FACEBOOK took over.

SOURCE: http://www.pennolson.com/2011/01/25/indian-social-networkingwars-facebook-vs-orkut-2/

Analysis
Orkut loosing its position to the other sites. Major competitor Facebook, Twitter, LinkedIn. Orkut still has scope for growth.

Reasons for downfall

Orkut killed its own area Lack of realisation

Lack of advancement
Lack of evolution No changing of names

MEASURES TO IMPROVE
More Phone Apps Include Social Gaming

Allow companies
Include news Advertisements

More Measures Suggested

No like application No tag application

Follow
Blog Privacy options

Bibliography
http://techcrunch.com/2010/07/07/orkut-facebook-india/ http://www.google.co.in/#hl=en&sugexp=ppwl&cp=24&gs_id=46&xhr=t&q=reasons+for+fall+of+orkut&pf =p&sclient=psy-ab&safe=off&source=hp&pbx=1&oq=reasons+for+fall+of+orku&aq=0w&aqi=qw1&aql=&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=a96aa8b3ce88cead&biw=1600&bih=797 http://www.buzzingup.com/2011/02/7-years-the-rise-of-facebook-the-fall-of-orkut/ http://www.pluggd.in/orkut-extension-for-chrome-what-else-can-google-do-to-save-orkut-297/ http://www.breakingnewsonline.net/technology/2836-facebook-vs-orkut-and-the-winner-is.html http://www.facebook.com/topic.php?uid=33265146785&topic=6074 http://www.penn-olson.com/2011/01/25/indian-social-networking-wars-facebook-vs-orkut-2/ http://blogs.siliconindia.com/SuvrajitPatra/Orkut_Vs_Facebook__HeadtoHead-bid8oYbaHmg66247588.html http://cybergyaan.blogspot.com/2010/05/orkut-vs-facebook.html http://orangecopper.com/blog/list-of-the-best-social-networking-websites-2011 http://www.egramin.in/top-10-social-networking-sites-in-india-193