Britannia Industries Limited

GANESH, HARI KRISHNNAN, VINAYAK ANURAG AND VIVEK

INTRODUCTION
Britannia industries limited is an India based company. The company operates in two segments Bakery products and dairy products Biscuits accounts for 65% of the companys revenues Britannia is one of the India's biggest brand and preeminent food brand in the country

HISTORY OF BRITANNIA
In 1892, a biscuit company was started in a small house in Calcutta (now Kolkata). By 1910, with the advent of electricity, Britannia mechanized its operations. 1921, it became the first company east of the Suez Canal to use imported gas oven.

1935-1945 A large part of the Company's production was diverted to war effort on account of World War II. In 1979 the name of the company changed from the Britannia Biscuit Co., Ltd., to Britannia Industries Ltd. In 1992 company launched new products like little hearts which carved a niche in the market

JOINT VENTURE
Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL in the year 1993. Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial stake in the Dubai-based Strategic Foods International Co. Ltd. 65.4% in the Oman-based Al Sallan Food Industries Co. BIL buys out newzeland Fonterra from exiting dairy joint venture .

BRITANNIA OVERSEAS
Britannia in the Middle-East . In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business groups in the Middle East. Britannia and its Associates have acquired a significant stake in Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food Industries Co Ltd

BRITANNIA COMPETITORS
The present biscuits scenario in India looks like a battle front. Britannia have a close competition like Parle , ITC, neutrino ,kissan kwality Britannia also have international competitor like kellogs, nestle,HLL saralee and united biscuits etc

BRAND SUCCESS
Britannia is undoubtedly the leader with brands like tiger, little hearts ,milk bikis etc. Britannia tiger biscuits is doing a world of good to the company It is indeed selling more numbers in the rural areas Tiger biscuit actually constitute 56% of the biscuit market.

SUCCESS OF BRITANNIA
Affordable Delight
Health and Taste Any Time, Any Where --onthe-go consumption Indulgent Delight

Good will

Chennai Kolkata Mumbai Delhi All dairy products are manufactured in the main cities in the states A large part of products are also outsourced from the third party producers.

MANUFACTURING PLANT

ENVIRONMENT POLICY
No major hydrocarbon spills or incidents. Flaring was within consent for the year. Total oil-in-water discharge was below the annual permitted quantity. Significant increase in the recycling of nonhazardous waste.

FUTURE ENVIRONMENT FOCUS

The key focus will be CO2 emissions reduction and produced water handling and will have specific targets to:
Have zero unplanned spills to the environment Operate within discharge permits Identify opportunities to lower Britannias carbon footprint

Britannia motto is to secure Every Childs Right to Growth and Development through Right 2 Nutrition Setting up the Britannia Nutrition Foundation was a small step that we took to address the issue regarding child malnutrition. BNF have tied up with UN world food program ,nanddai foundation, world bank institute.

BRITANNIA NUTRITION FOUNDATION

DIABETES FRIENDLY PRODUCT

Britannia NutriChoice 'Diabetic Friendly' Essentials are scientifically created to suit our special lifestyle and nutrition needs. NutriChoice 'Diabetic Friendly' Essentials are created with the choicest ingredients known to manage extreme swings in blood sugar levels. Zero added sugar, Zero Cholesterol, Zero Trans fat, Complex Carbohydrates.

BRITANNIAS BAKERY PRODUCTS

BRITANNIAS DAIRY PRODUCTS

BRITANNIA EMPLOYEE
Open ,interactive ,congenial and innovative work atmosphere High degree of consumer orientation Lean company structure with an optional spam of control Result driven at all levels , but with sense of fairness Development of employment and continuous renewal of skills at high priority.

EMPLOYEES PROFILE
workers staff officers managers 5% 10%

13%

72%

BRITANNIAS MISSION
To Make Every Third Indian a Britannia Consumer. The company has to constantly Endeavour to capture the entire market of this target population. The key to success is once again through very high levels of commitment to the roles and the goals of the organization. The company is constantly striving to excite the consumer through whatever they do.

BRITANNIAS VISION
To Dominate the Food and Beverage Industry and Triple Turnover and Operating Income. The vision states that the company not only needs to lead but to dominate the industry. This implies that the company needs to be the preferred choice of the consumer in every product category that it operates in. The preference of consumers will come through excellent products and excellent service to the trade and to the end consumer.

BRITANNIAS AWARDS
Britannia accorded the status of being a 'Super brand in 2004. Britannia was presented the Master Brand 2010 Award by CMO Council in November 2010. Rotary Club of Chennai awarded CSR Award to Britannia in November, for our work in nutrition. Britannia received the Most Respected Company Award 2011 from Businessworld.

FOCUS ON FUTURE
The opportunity is large and Britannia is well positioned to exploit it Biscuit continues to be the most affordable packaged food, registering robust growth Commodity inflation will stress operating margin being addressed through fundamental cost restructuring and revenue management Investing in people, brands and infrastructure will enhance overall capability & competitiveness

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