USAID funded Merit and Needs based Scholarship Program

University Advancement Directorate

Theme& Concept
University Advancement program is
about creating awareness for higher education, building relationships with the society and generating support for universities academics, research and infrastructure etc.

Triple I Strategy & Implementation

Inform
Communication, Marketing and Outreach

Involve

Relationship Building/ Linkages

Invest

Development/ Advancement (Fundraising)

Vision
Augment higher education in the country with quality standards through participation and contribution of our valuable stakeholders for the bright future of our young generation from all over the country by satisfying all stakeholders involved.

Mission
To involve stakeholders in private support for Higher Education by building trustworthy relationships through meaningful interaction and convincing.

Objectives
I.
Encourage, develop and secure private contributions for higher education to enhance core support for scholarships, infrastructure and special initiatives
Increase the level of funding from private sides in terms of contributions as well as contributors

II.

Objectives
III.
Build and enhance understanding and relationship among the Universities alumni, friends, opinion leaders and community for philanthropic support to higher education throughout the country

Plan of Action
Initially focus 11 partner universities in 2011 and expand the program to all public sector universities during 2012-14.

Technical Assistance & Support

University Advancement office at HEC will provide technical assistance and support to all partner universities for their growth and self sustainability. It will bring together community, government, non-government, industries and business organizations and alumni to join hands for the development of higher education.

Communication, Marketing& Outreach Inform

Relationship Building Involve

Development/Advancement(Fundraising) Invest

Web site Marketing Media Magazine Newsletter E newsletter University Spokesmen HEC Spokesmen photographs/ images Banners Awareness seminars Personal meetings Special events On-line interaction Conferences

Categories:
National/ International Donor organizations Alumni association Non-government Organizations Community inside/outside the country Parents Industries Corporate Sectors Business Organizations

Annual funding Biannual funding Quarterly funding Principal funding Gifts Endowments Sponsorships Scholarships Need based funding Foundations Membership Fees Grants for research Grants for Infrastructure

Approaches& Methodologies: Awareness seminars Personal meetings Special events On-line interaction Conferences Galas

Activities Performed

Designed and developed a comprehensive Strategic and Action Plan for the Program that is approved by competent higher authorities of HEC Conducted Introductory Video Con Sessions Visited seven (07) Partner Universities Compiled base line data

Activities for Nov 2011-Feb 2012

A dedicated website of University Advancement with sublinks of partner universities A centralized database with decentralized privileges of: Alumni Donors/ Potential Donors Community renowned persons Business Organizations/ Corporations NGOs Trainings to UA Staff at Partner Universities UA Newsletter A Grand Linkage Event at HEC

Thank You
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