Existing Products/ Services Existing Markets Market Penetration -Web based enterprise solution -Professional Design - Consulting Services

Innovative Data Plans Market Development New Markets -Wi-FI calling. -Global M 2 M data coverage -- My touch Venture

New Products/Services

Product Development -Wireless Network Product -Pre-paid and online billing -Message Blocking -3G, 4G technologies --Store Locator
Diversification -e- Rewards Program --Album Service --Drive Smart -- Web Guard

Ansoff Matrix :T Mobile

Porters 5 forces-T Mobile

New Market Entries:Medium -Reliance -Tata -ZTE corporation - Altacel-Lucent

Substitutes : High
-Google Voice Chat -Communication s/w -Skype

Company T- Mobile

Traditional Competitors :HIGH Verizon, Cellcom, Sprint, AT and T, Sprint

Suppliers :Low Application Service Providers, Internet Service Providers, Government

Customers :Low - Danger of Misuse - Lack of enthusiasm - Costs

-Political and Legal Environment Government rules and regulations Government taxes -Complementors Android Powered Smart phones T-Mobile applications -Technical Environment New plans and innovation will mean large amount of time dedicated towards updating software's and other technologies -Demographic Environment Too much focus on innovation will not be received well by customers lying in 60+ age group -Social Environment Customers belonging to traditional trade of thought will not welcome plans to include children as part of expansion strategy -Macroeconomic Environment Cost will always be a issue and more plans means a big budget, so large of amount will be spent and ROI is not guaranteed

Ansoff Matrix:Plum Financial Services

Existing Products/ Services Existin g market s New Product/Services

Market Penetration
-Financial Services -Superannuation Funds -Retirement Funds -Investment Trusts

Product Development
Project Won Online Services Technical Support Integrated IT solution

New Market s

Market Development -Relation Management -Leadership in Global Market -Technology Management -Innovation

Diversification -Online educational programs for employees for cost reduction -Standardization of online transactions -More investment in technology

New Entries : ( high)

Porters 5 forces :Plum financial services

Stocks Web based Consulting Outsourcing

Substitute : (High)

Variable Annuity Subaccounts, Unit Investment trust, exchange traded fund

Company Plum Financial Services

Traditional Competitors : (HIGH) Paysafe, Perpetual Limited, AustraliaInvest, Customers :Low Risks are low, lack of up-to date technology ,less demand and more focus on corporate relation

Suppliers :Medium Hardware Suppliers Software suppliers

Political and Legal Environment - Rules and Regulations of the U.S and Australian Government - Section 401 (k) of US Internal Revenue Code. -Complementors Plums Superannuation Fund Investment Trusts. -Technical Environment Lack of sufficient patchwork for IT Building Integrated Solutions using IT required considerable testing of software Vast amount of IT issues to be covered. -Demographic Environment Non Web based customers will not feel happy about too much time spent on web based customers. -Social Environment More focus placed on retirement funds and senior citizens giving younger customers a reason to feel somewhat unhappy. -Macroeconomic Environment A surprising factor for Plum was the high amount of cost that was incurred in the process of education delivery. Another factor was the high price for customer service.