Tuo uhee|er lndustr ln

lndla
Presented by:-
MehuI Maniar -42
Prasad Mahadeshwar -40
#oadma
Fleet composition of
all the Vehicle
ntroduction
Major players
Market share
Hi-Tech Bikes
Mktg Plans
Future
|eet comosltlon of a|| tehlc|es
Two wheelers
Three wheelers
Cars,Jeeps & Taxies
Buses
Goods Vehicles
Others (Tractors,
Trailors &
miscellaneous)
Three Wheelers
4%
(2.37 million)
Cars, Jeeps and
Taxies
13%
(7.69 million)
Buses 1%
(0.59 million)
Goods Vehicles
5%
(2.96 million)
Others
(Tractors, Trailors
and miscellaneous)
6%
(3.55 million)
Two Wheelers
71%
(42 million)
lntroductlon
ndia, is the second largest producer of two-
wheelers in the world.
The ndian two wheeler market has a size of
over Rs100,000 million.
The segment can be broadly categorized into
scooters, motorcycles and mopeds.
The motorcycle market share is about 81.5% of
the total two wheeler market in ndia.
TD
t stands next only to Japan and China in
terms of the number of two-wheelers
produced and domestic sales respectively.
lstor of Tuo-uhee|er
lndustr
The Automobile Products of ndia (AP)
started manufacturing scooters in the
country.
Bajaj started manufacturing scooters from
1959 onwards.
Until the mid 80's, there were only three
major motorcycle manufacturers in ndia
namely Rajdoot, Escorts, and Enfield.
TD
1950-58 AP and Enfield.
1960-79 LML Vespa, Bajaj, Enfield
bullet, Jawa and Rajdoot.
1980-89 Hero Honda, TVS Suzuki
and Kinetic Honda
dtantage lndla
Growth in exports and domestic sales are 24.34% and
11.92% respectively.
Sales of motor cycles in ndia is likely to touch the 10
million mark by 2010 !
Registered two-wheelers 27.9 mn and still growing.
Middle class expanding by 30 - 40 million every year
ncreased consumer embrace of financial products and
Upward migration of household income levels
dtantage lndla
Growing working population and ncreased access to credit
&sage Pattern ln lndla
s Quite different from other countries
nitial cost and fuel economy are highest priority.
Low maintenance costs are desired.
Small entrepreneurs and farmers conduct their
business carrying loads.
Very limited usage for sports bike.
ndians prefer the two wheelers because of their
small manageable size, low maintenance, and
pricing and easy loan repayments.
Tuo uhee|er f|eet comosltlon ln lndla
75 - 125 cc
73.7%
75 cc
11%
>250 cc
0.5%
125 - 250 cc
14.9%
75 cc
75 - 125 cc
125 - 250 cc
>250 cc
n ndia,85% of vehicles are having engine capacity less than
125 cc, whereas in Europe (35%), Japan (31%) and US (7%).
a]or P|aers
Hero honda
Bajaj
TVS
Yamaha
Honda
Hero honda
Bajaj Auto
TVS
Yamaha
Honda
Othcr P!aycrs
Kanda motors
Mahindra two wheelers
LML
Suzuki
arket Share
ajaj Auto,
24.4%
TVS Motors,
17.7%
Yamaha,
3.8%
Others, 5.8%
Honda
Motors, 8.5%
Hero Honda,
39.8%
l-Tech Blkes
aam Logo kl l-Tech Pasand
http://youtu.be/wK_F5h-_u6c
Hi-Tech Bike's
nnovation
FEATURES
NO PETROL(ECO FRENDLY)
WORKS ON ELECTRC AND WATER
AVG ABOVE 130 CC
SUPER-NNOVATVE BREAKS
SUPER MLEAGE
SWOT ANALYSS FOR A
CONSUMER
Before you buy a 2 wheeler..
Budget
Need
Single Nuclear
Family
Joint
Family
Road Driving Highway Driving
Dealer
Test Drive
STP
Segmentation
Age
Gender
ncome
Targeting
Age group 25-40
Male
Managers, entrepreneurs,
professionals (5-6 years work ex)
People looking to upgrade from 2-
wheeler to mid-size (Premium Bikes)
segment
ncome (> Rs.20000)
Positioning
Sporty Performance
Crafted for comfort
Loaded with superbreaks
Engineered for Safety
20
Chapter 11 Version 6e 21
nternal Marketing Activities
77
Stressing
Teamwork
Stressing
Teamwork
Competing
for Talent
Competing
for Talent
Offering
a Vision
Offering
a Vision
Training
Employees
Training
Employees
Empowerment Empowerment
Knowing
Employees'
Needs
Knowing
Employees'
Needs
Rewarding
Performance
Rewarding
Performance
nternal nternal
Marketing Marketing
Activities Activities
Chapter 11 Version 6e 22
External Marketing Activities &
Communication
77
nsurances nsurances Test Drive Test Drive
Offering
a Discount
Offering
a Discount
Providing loan Providing loan
Easy payment
options
Easy payment
options
Creating Awareness
By Advertisement
Creating Awareness
By Advertisement
On-Spot Offers On-Spot Offers
External External
Marketing Marketing
Activities Activities
ILII MK0IMIKT
OVERVIE
W
SUPERVISING
MOTIVATING
TRAINING
PLANNING
RECURITING
SALES
MANAGER
S
PERSONA
L SALES
REPS.
TYfCL CHKKILI 0f
fIT0f00Tf0K
M
a
n
u
f
a
c
t
u
r
e
r

o
r

P
r
o
d
u
c
e
r
C
o
n
s
u
m
e
r
Zero-IeveI channeI
(showroom)
RetaiIer
One-IeveI channeI
WhoIesaIer RetaiIer
WhoIesaIer RetaiIer Agent
Two-IeveI channeI
Three-IeveI channeI
SuppIiers of raw
materiaI
Warehouses
Production
Unit
(finished
goods &
semi-
finished
goods)
Warehouse
s
Distribution
Network
380/
goods
CUSTOMER
S
I0LY CHfK MK0IMIKT
1ne lnIoqe Ie:ween soles monoqemen: onJ Js:rIn:on ne:worI
uture ha||enges and P|ans
Sustaining the growth rate after the Launch.
Need for innovation low cost/ hybrid vehicles.
Upgrading ndian two-wheeler products.
Taking the products to the global market.
Capturing ndian as well as global market.
Encourage exports.
Provide various two-wheeler financing schemes among
manufacturers.
Open R&D centers.
Pressurize government to reduce taxes and duties.
Collaborate with global players.
The outlook for ndia's automotive sector is highly
promising.n view of current growth trends and prospect
of continuous economic growth of over 5 per cent, all
segments of the 2 wheeler industry are likely to see
continued growth.
Large infrastructure development projects underway in
ndia combined with favorable government policies will
also drive automotive growth in the next few years.
onc|uslon