STORYBOARDS/MOODBOARDS

By
K.N.Chatterjee
The TechnoIogicaI Institute of
TextiIe & Sciences,
Bhiwani (Haryana) - India
e-maiI: kn.chatterjee@gmaiI.com
STORYBOARDS/MOODBOARDS
Fashion Forecasting
Fashion forecasting deals with predicting
what will sell in the future. Knowledge of
forecast publications, reading,
understanding and translating forecast
services for target market, centers of
fashion, history of fashion, and factors
that affect fashion are important.
STORYBOARDS/MOODBOARDS
stimating Demand
arket surveys
Study of Fashion & Product life cycle: ntroductory
stage, Growth stage and Decline stage.
Kinds of services offered or prices at each stage
(ntroductory offers, sales promotions, free gifts,
discounts, clearance sales, etc.
#ange Planning
oncept of storyboards, planning and designing,
arrange for target market.
There are two main fashion seasons a year:
Spring/summer
Autumn/Winter
STORYBOARDS/MOODBOARDS
#ange Planning
Designers usually work a year in advance:
1. Research: arket, customer, forecast,
inspiration
arket and ustomer research: The first
principle is to establish the nature of the
market in which the product will be sold,
who is aimed for, & who will buy it.
ertain questions need to be asked?
STORYBOARDS/MOODBOARDS
#ange Planning:
1. Research: arket, customer, forecast,
inspiration
> What is to be designed?
> For whom : ompany (inside/outside
ndia), retail outlet, exhibition, deptt.
Stores, catalogues, market, etc.
> At what level- up market, middle market?
STORYBOARDS/MOODBOARDS
#ange Planning:
1. Research: arket, customer, forecast,
inspiration
> What occasion and in what environment will the
garment be worn?
> Date by which the collection is to be
completed.
> Within a particular market, there will be various
customers depending on sex, age, cultural
background, occupation, income, lifestyle, likes
& dislikes.
STORYBOARDS/MOODBOARDS
n general customers are divided into the following age
groups:
> Newborns: 0-3 months
> nfants: 4 months- 1 year
> Toddlers: 1-3 years
> hildren : 4-6 years
> Pre-teen boys/girls: 7-13 years
> Teen G/B: 13-18 years
> Young adults: 18-30 years divided into 5 year gaps
> Adults: 30-60 years divided into 10 year gaps
> Old/Retired: Over 60 years
STORYBOARDS/MOODBOARDS
The most important group in terms of home is the 18-30
years because they have money and low liabilities.
Younger people in general like colour but they do not like to
be very different from others.
They also experiment a lot. Therefore, their fashions move
faster.
Older people are generally more cautious, have more
liability and are looking for long time gain (lasting
power of products).
A customer/client profile board is developed which is a
visual depiction of the client. This again helps the
designer to focus.
STORYBOARDS/MOODBOARDS
Forecast/Trends research: Study the available trends for
colour, fabric and silhouette.
most important group in terms of home is the 18-30 years
because they have money and low liabilities.
Younger people in general like colour but they do not like to
be very different from others.
They also experiment a lot. Therefore, their fashions move
faster.
Older people are generally more cautious, have more
liability and are looking for long time gain (lasting
power of products).
A customer/client profile board is developed which is a
visual depiction of the client. This again helps the
designer to focus.
!ANNING OF SEWING ROOM
$cheduling of sewing room
1) Scheduling a suitable mixture of styles into one
sewing room relates to a particular method of
sewing room design, a basic product in a
variety of styles, which are similar to each
other for a majority of manufacturing
operations, but may have distinctive style
feature added at the customer's request or to
create a distinctive style features. Typical
examples of sewing rooms designed with
these range of garments are men's jacket or
trousers.
!ANNING OF SEWING ROOM
$cheduling of sewing room
) Scheduling one style at a time into a series of
production lines similarly involves the ability to
cut the right mix in the cutting room or a
sufficiently large buffer stock to allow freedom
of choice.
The problem is to calculate the total cutting time
for each order, show which orders will be cut
each day to ensure efficient scheduling to the
sewing room, and show how orders will be
scheduled to each production unit.
!ANNING OF SEWING ROOM
$cheduling of sewing room
3) Scheduling a mixture of styles which
do not relate to a basic style into
one production line, relates to type
of sewing room previously called
onventional Bundle unit.
!ANNING OF SEWING ROOM
ample for point 2
&nit A B D
Daily Output 00 150 150 50
Buffer stock of cut garment 400 300 600 50
Orders to be cut S
1. Plain loth 00 300 00 loth in stock
. heck loth 100 100 50 loth in stock
3. Plain loth 300 500 400 loth in stock
4. heck loth 50 100 50 loth delivery
in 7 days
!ANNING OF SEWING ROOM
ample for point 2 : utting tables are long enough to take a
4 markers of patterns, normal cutting practice is to cut 100
plies, the cutting room employs 5 operators who each
spread and cut at a standrd performance.
Average standard times in hour per single size are:
Preparation Spreading utting
Plain loth/100 plies 1 3
Plain loth/50 plies 3
heck loth/100 plies 5
heck loth/50 plies 1 4
The preparation time is the same for any length of marker and
markers of mixed sizes. The spreading time, however is in
proportion to marker lengths.
!ANNING OF SEWING ROOM
ample for point 2
The cutting time for each order may be calculated as
follows:
Order (1):
(1) ay 1 1/S + / + 1/ @ 100 = 400 garments
() ay 1/ S + 1/ + 1/ @ 100 = 300 garments
Times
(1) ay 1 + 4 + 14 = 18 hours
() ay + 3 + 10 = 14 hours
!ANNING OF SEWING ROOM
ample for point 2
The cutting time for each order may be calculated as
follows:
Order ():
(1) ay 3 1/S + 1/ @ 100 = 00 garments
() ay 4 1/ @ 50 = 50 garments
Times
(1) ay 3 + 4 + 11 = 15 hours
() ay 4 + 1 + 4 = 6 hours
!ANNING OF SEWING ROOM
ample for point 2
The cutting time for each order may be calculated as
follows:
Order (3):
(1) ay 5 1/S + / + 1/ @ 100 = 400 garments
() ay 6 1/S + / + 1/ @ 100 = 400 garments
(3) ay 7 1/S + 1/ + / @ 100 = 400 garments
Times
(1) ay 5 + 4 + 14 = 18 hours
() ay 6 + 4 + 14 = 18 hours
(3) ay 6 + 4 + 14 = 18 hours
!ANNING OF SEWING ROOM
ample for point 2
The cutting time for each order may be
calculated as follows:
Order (4):
ay 8 1/S + / + 1/ @ 50 = 00 garments
Times:
ay 8 + 4 + 18 = hours
!ANNING OF SEWING ROOM
ample for point 2
The total time required to spread and cut all 8 lays at standard
performance is 13 hours, with 5 operators working 8 hours per
day, 3.3 days (13/40).
The total garments to be cut is 350 garments.
The total number of garments to the four production are:
700 + 50 + 100 + 00 = 350 garments to be cut.
400 + 300 + 600 + 50 = 1550 garments buffer stock
. -------------
3900 garments
No. of days input = 3900/750 = 5. days
Here, it can be found that in order to feed lines, 5. days will be
needed.
!ANNING OF SEWING ROOM
The following planning has to be implemented in order to the feed the four lines:
1) Plan styles to be allotted
) alculate daily output
3) Buffer stock of garment
4) Buffer stock of accessories and trims as per order, style and quantity
5) Number of lines to be used for each style
6) Type of fabric to be sewed.
7) alculate the number of days required.
8) ead time between order and delivery
9) ead time for processing of incoming material
10) ead time for processing of order for cutting room
11) ead time for fabric cutting
1) ead time for sewing and cuttingl
13) ead time for warehouse packing and dispatchrial
14) ead time for processing of incoming material
15)
!ANNING OF SEWING ROOM
The following planning has to be implemented in order to the feed the four lines:
1) Plan styles to be allotted
) alculate daily output
3) Buffer stock of garment
4) Buffer stock of accessories and trims as per order, style and quantity
5) Number of lines to be used for each style
6) Type of fabric to be sewed.
7) alculate the number of days required.
8) ead time between order and delivery
9) ead time for processing of incoming material
10) ead time for processing of order for cutting room
11) ead time for fabric cutting
1) ead time for sewing and cuttingl
13) ead time for warehouse packing and dispatch
14) ead time for processing of incoming material
15)