DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Media of Advertising-print media
Duration : 50 Mts.
Teaching Aids : Power Point Animations

CCP104.105 to 106 1
Objectives

On completion of this period, you would

be able to:
 Explain the various Print Media of Advertising
and their merits and demerits

CCP104.105 to 106 2
Recap

So far we have learnt,

 Various Traditional Media of Advertising
 Merits and Demerits

CCP104.105 to 106 3
Print Media of Advertising

 Pamphlets
 Newspapers
 Magazines

CCP104.105 to 106 4
Pamphlets

 Simple and smaller piece of paper

describing the features of a product

 With or without visuals

CCP104.105 to 106 5
Merits

 Explanation about the features

 Visuals may appeal
 Create/ arouse desire to purchase
 Time for steady

CCP104.105 to 106 6
Demerits

 May fall in the hands of those who do not

require
 Limited area of coverage
 Wastage
 Only limited can benefit
 Demonstration than explanation will be more
appealing

CCP104.105 to 106 7
Newspapers

 Advertising through Newspapers

 Includes visuals/ slogans
 Products of international nature

CCP104.105 to 106 8
Merits

 Larger circulation
 Economical
 Repetitive value
 Timeliness and flexibility
 Choice of Market

CCP104.105 to 106 9
Demerits

 Only literates get benefited

 Life of a newspaper is limited
 Not useful for lengthy advertisements

CCP104.105 to 106 10
Periodicals / magazines

 Varying time intervals, namely Weekly, Monthly,

Fortnightly, Quarterly, Bi-annual

 Scope for lengthier advertisements

CCP104.105 to 106 11
Merits

 Studied at leisure and ease

 Longer effective life
 May be read by more people than needed
 Reaches more audience

CCP104.105 to 106 12
Demerits

 Only literates get benefited

 May not reach to the required audience
 May not appeal to a particular product

CCP104.105 to 106 13
Summary

So far we have learnt

 Print Media of Advertising

 Merits and demerits

CCP104.105 to 106 14
Quiz

1. If the advertisement is to reach many

people, the most convenient medium is
_____

a) Exhibition
b) Newspaper
c) Door to door canvassing
d) None of the above

CCP104.105 to 106 15
Frequently asked questions

1. Explain the various print media of

advertising, it’s merits and demerits

CCP104.105 to 106 16
Assignment

 Collect fire printed advertisements in

pamphlets and verify the features and
their suitability
 Collect 5 newspaper advertisements and
analyze the features of those
advertisements
 List six boarding advertisements and the
features of the products advertised
therein

CCP104.105 to 106 17