Professional Documents
Culture Documents
ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Media of Advertising-Traditional
methods
Duration : 50 Mts.
Teaching Aids : Power Point Animations
CCP104 103 to 104 1
Objectives
Traditional media
Door to door canvassing / Personal sale
Hoardings / posters
Mobile canvassing
Exhibition
Print media
Pamphlets
Newspaper
Magazines
Electronic media
Radio
Television
Cinema
Internet
Short-living
May not reach the desired audience
May not appeal, if not /expressive
Product displayed
Explained by demonstrator
Personal appeal
Arranged in central location
Accessible to many
Large audience
Demonstration effect
Personal touch
Short-lived/temporary
No service after sale
Customer satisfaction limited
May not result in selling
Useful in respect of limited varieties
a) Exhibition
b) Door to door canvassing / Personal
sale
c) Mobile canvassing
d) Hoardings / posters