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DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Media of Advertising-Traditional
methods
Duration : 50 Mts.
Teaching Aids : Power Point Animations
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Objectives

On completion of this period, you would


be able to:
 Explain the various Advertising Media and
their merits and demerits

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Recap

So far we have learnt,


 Definition and importance of Advertising
 Significance of Advertising

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Media of Advertising

 It is the way through which the


advertisement message is conveyed
to the customer

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Various Media of Advertising

 Traditional media
 Door to door canvassing / Personal sale
 Hoardings / posters
 Mobile canvassing
 Exhibition

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Various Media of Advertising

Print media

 Pamphlets
 Newspaper
 Magazines

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Various Media of Advertising

Electronic media

 Radio
 Television
 Cinema
 Internet

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Door to Door Canvassing

 Salesmen visit the customer at his


doorstep
 Explain the features of the product
 Sells the product
 Suitable usually for products which need
demonstration and usually low-priced

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Merits

 Customer gets the product at his doorstep


 Can see the product
 Get clarified of his doubts
 Have demonstration, if necessary
 Personal appeal

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Demerits

 Lot of strain in explaining the product


 May result in selling / may not
 All products are not suitable for Door to Door
Canvassing

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Poster / hoarding

 Usually placed in central location


 Picture / slogan attracts the attention

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Merits
 Reach to the large section of people
 Illiterates also can understand
 Product appeal
 Creates desire

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Demerits

 All the people may not see


 Costly
 No personal appeal
 Lasts only for a few days

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Mobile canvassing

 Advertising through mobile vehicles


 Attracts attention of the customers

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Merits

 Useful especially during special


occasion
 Skillfully described products/features
 Creates desire

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Demerits

 Short-living
 May not reach the desired audience
 May not appeal, if not /expressive

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Exhibition

 Product displayed
 Explained by demonstrator
 Personal appeal
 Arranged in central location
 Accessible to many

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Merits

 Large audience
 Demonstration effect
 Personal touch

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Demerits

 Short-lived/temporary
 No service after sale
 Customer satisfaction limited
 May not result in selling
 Useful in respect of limited varieties

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Summary

So far we have learnt


 Various Media of Advertising
 Traditional media
 Door to door canvassing / Personal sale
 Hoardings / posters
 Mobile canvassing
 Exhibition

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Quiz
1. Which of the following has only
limited audience

a) Exhibition
b) Door to door canvassing / Personal
sale
c) Mobile canvassing
d) Hoardings / posters

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Quiz

 The most suitable media of advertising


for festival occasion is
a) Hoardings / posters
b) Door to door canvassing / Personal sale
c) Exhibition
d) Mobile canvassing

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Frequently asked questions

1. Explain various Traditional media of


Advertisement
2. Discuss merits and demerits of
Traditional media of Advertisement

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