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Meaning of communication
Comes from Latin word COMMUNICARE
means common talk. Speaking/writing or sending a message to somebody It also involves ensuring that the message reached the another person. Also ensures that the messages are receive, understand, interpret and respond to them.
NATURE OF COMMUNICATION
A very basic phenomenon that pervades
all human interactions. All human endeavours & activities Most crucial ingredient of business success It is a process because the phenomenon of creating & exchanging messages is ongoing, ever-changing & continuous.
IF MANAGEMENT IS
DEFINITION OF COMMUNICATION
The transfer of information and understanding from one person to another person. It is the way of reaching others with facts, ideas, thoughts and values. It is a bridge of meaning among people so that they can share what they feel and know. By using this bridge a person can cross safely a river of the misunderstanding that sometimes separate people. Keith Davis
IMPORTANCE
Sap and life blood of organisation Nervous system of an organisation Without communication no direction no
control Acts as unifying link & binding, directing force Necessary for creating warm & friendly relationships among employees
M A N A G E R
communication
OBJECTIVES
develop information and understanding for good
effective group functioning. Foster positive attitudes for motivation, cooperation, job satisfaction Discourage the spread of misinformation, rumours, gossip Release of emotional tensions of workers To prepare workers for the change Encourage ideas, suggestions for subordinates for an improvement in the product & work conditions
Principles of Communication
Drawing Conclusion Use of fear (emotional versus factual) Sleeper Effect Credibility of communicator Effect of Known Motives Selective Exposure Personal Involvement Influence of groups Primacy Two way communication
Efficacy & effectiveness Uprightness & honesty of purpose Preciseness & clarity Completeness Candidates Conciseness Coherence Consistency Consideration Courtesy Correctness Chronology Continuous communication
Forms of Communication
Cathy would like to describe her graduation
ceremony to her aunt who lives in Australia. Think of two ways in which she could do this
Forms of Communication
Verbal
Requires words May be speech or writing Conversation
Face-to-face Telephone
Forms of Communication
Non-Verbal
Relies on elements other than speech or writing Is just as important as non-verbal communication Body language (gestures, posture, facial expression) Use of space Use of objects Dress Graphics (charts, tables, diagrams) Integrating forms for specific purposes (role play, simulation)
Contexts of Communication
In order to evaluate the appropriateness or
effectiveness of a communication act, we must first understand its context.
Contexts of Communication
You have to give a speech in each of the
following situations. Consider the adjustments that you would have to make to your presentation
To a panel of interviewers where you are applying for a job To a group of standard two students in their assembly hall To an oral examiner in a small examination room To a group of persons opposing your ideas On national television On radio
Contexts of Communication
Who is present, or who is being addressed.
What do you need to consider here?
Contexts of Communication
Context may be FORMAL
Certain societal norms are evident and there are perceived patterns of behaviour
NON-FORMAL/INFORMAL
Individuals or groups are not constrained by specified ways in which communication would normally take place
Contexts of Communication
Intrapersonal- Thinking, solving
problems, imagining/imaging
Interpersonal interviews,
conversations, intimate communication
Contexts of Communication
Organizational business,
government, official purposes, educational
Contexts of Communication
Match the scenarios with the most appropriate form of verbal communication
D. A television/radio address
E. A telephone call F. A short talk