Professional Documents
Culture Documents
vn
Office 1.0
(born 1989)
personal productivity
Focus on
Proprietary systems
No natural
collaboration
model
idiosyncratic mess of
folders &
subfolders
sharing happens
outside system
wisdom of crowds
Web 2.0
Wikis
Second Life
MySpace
long tail
Real time collaboration
search
YouTube tagging
World of warcraft
AJAX
-> to you
How it works People connect to each other Six degrees of separation Are you my friend awkwardness
Second generation
social networks
Put objects at the center
Coffee
Dance performance
Tomatoes
How it works
People share objects | watch others Connections through objects Social info streams: emergence of popular, interesting items
How it works
Individual to individual to individual Popularity based navigation track viral items
Global voices
lebanon politics
technology
politics
science brain
How it works
Saving & tagging your stuff (creating bookmarks). Tags mediate social connections Formation of social/conceptual information streams. Emergence of popular, interesting items
JAVA
web
science
blogs
CNN networks
science
5
-->Others rate stories
4
How it works
Finding and rating stories Popular stories rise to top
documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices
John Seely Brown & Paul Duguid Social life of documents
Browser based creation / editing / sharing No files on personal computer Syndication, remix & mashup friendly Data import/export, competition Synchronous collaboration Large scale social sharing
Authoring
No authoring
large-scale sharing
social space, not a utility
SlideShare
launched Oct 2006 Youtube for powerpoint People immediately got concept
What
Slides as
microcontent
URL for every slide
Comment on individual slides
Always in
web mode
Models of
navigation
Single simple metric (e.g., Digg) Single complex metric (e.g., Flickr) Multiple Simple Metrics (e.g., YouTube, SlideShare)
Popularity metrics
Metric
Favoriting
Tagging Commenting Digging Viewing Embedding Emailing
Goal
Remember stuff Show others what you like Remember stuff Interact with others Decide what goes to front page Watch it Share on your blog Share with your friends
SlideShare stories
(complications that arise when you share documents)
Identity production
notions of
privacy
Finally
Slides at
http://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/