Knowing the Essentials

Pakistani Advertisings most quoted success story

Synergy - Us in a Nutshell
In a country where all sizeable agencies are over 30 years old, Synergy have grown big in just 7 years. Established in 1999 Currently Pakistans fastest growing integrated media communications group A workforce of 100+ employees including some of the industrys finest talent. Offices in Karachi, Lahore & Islamabad, Pakistans three main Metros. Annual Billings over Rs. 500 Million (USD 8.5 million) Consistently ranked in the top 10 Pakistani advertising agencies since 2001

Our Edge Open Minds and Broader Horizons

Provide innovative advertising solutions that matter more to the brand than to synergys bottom line

A young effective workforce that celebrates ability over personality

A solutions oriented approach to advertising that is fixated to reaching client goals (i.e. Advertising spends must have tangible results)

Our Edge Different Vision and Paradigms

Founded by advertising professionals and not an inherited family concern Focuses on appreciating individuality but thriving on the team spirit of synergized advertising specialists Constantly endeavoring to find new areas of business to add greater value to our service portfolio

The Synergy Group

Synergy Advertising Synergy Marketing Corp. Synergy Publications Synergy Brand Synergy Multimedia Syntax Communications (Advertising Associate) Synchronize Media

Synergy Advertising - Leading from the Front!

A full service advertising agency with focus on creating memorable brand building. An integrated marketing company with solutions ranging from research to packaging, Identity development to branding, and ATL advertising to BTL communication. Have worked for clients with small budgets, and helped them grow their businesses

Awards and Accolades Breaking Records while Breaking Barriers

In the last four years, Synergy has won a record number of awards both domestically and abroad. Awards 2006: 4 APNS awards (an all time record) 5 PAA Excellence awards Awards 2005: Advertising Club of Bombay Silver Award at the 38th ABBY Awards in Mumbai, India 5 PAA Excellence Awards Awards Won in 2004: 7 PAA Excellence Awards 2 APNS Awards 2 iCOM Awards Previous Awards: APNS Awards PAA Creative Excellence Awards. AURORA Awards for Marketing and Advertising Ranked amongst Top 10 Pakistani Advertising Agencies since 2001

Awards and Accolades Breaking Records while Breaking Barriers

In the last four years, Synergy has won a record number of awards both domestically and abroad. Awards 2006: 4 APNS awards (an all time record) 5 PAA Excellence awards Awards 2005: Advertising Club of Bombay Silver Award at the 38th ABBY Awards in Mumbai, India 5 PAA Excellence Awards Awards Won in 2004: 7 PAA Excellence Awards 2 APNS Awards 2 iCOM Awards Previous Awards: APNS Awards PAA Creative Excellence Awards. AURORA Awards for Marketing and Advertising Ranked amongst Top 10 Pakistani Advertising Agencies since 2001

Our Team Professional Thoroughbreds

The team at Synergy is composed of an elite core of professionals that are totally committed to making a difference in the way that advertising as a profession is practiced in the country. Our team comprises of some leading high profile personnel in areas of: Advertising

Art Direction
Creative Design and communications External Relations and PR

Brand Management
Event Management Media Planning

Our Experience - The Ride So Far!

Our Portfolio includes leading national and multi-national accounts and brands in a variety of categories ranging from: Telecom sector Consumer Electronics Banking and Finance FMCGs and packaged foods Courier Services Computing and IT Industrial Products Media and Entertainment Internet Service Providers Retail Stores Camera, Photographic and Imaging solutions Pharmaceuticals Aviation

Our Clients Brands that Click (Karachi)

AIG New Hampshire Air Blue Aramex SMS Audi Bosicor Pakistan Candy Land Dupont Energizer Holding Co. Pak Libya Holding Company Pakola Milk Products Premier Systems Reckitt Benckiser Shan Foods Siemens Pakistan Silk Soap SSGC

Habib Bank Limited

Macter International Monsalwa

Takaful Pakistan Limited

Toshiba UBL Fund Managers

Synergy Lahore At a Glance

Set up in end 2004 with a small team of 6 people Present strength of team members is 50 people A full service agency set up with an independent Creative & Studio, Account Management & Media Operations
Studio Creative Account Management Media Finance Admin & HR Services 12 8 9 4 3 14

Capability of handling large Clients like Warid Telecom & Bank Alfalah Limited, independently
However, at the same time servicing smaller Clients with extreme consciousness of their needs

Our Clients Brands that Click (Lahore)

Afco Steel Mills Aziz Steel Mills Bank Alfalah Limited Dawn Bread Excel Engineering Flair (Boutique) Haier Herald Consultants

Sefam (Bareeze)
B&S The Boutique

Warehouse Furniture
Warid Telecom

Wateen Telecom

Synergy Marketing Corp In the Eye of the Storm

Specialist in:
Media Productions Event Management BTL Planning and Execution Outdoor Communication Cinema and Entertainment Marketing Project Management on a turn key basis.

Synergy Brand Energized Brand Building The first of its kind branding agency designed to help create and sustain Pakistani brands and Entrepreneurs Have successfully created and marketing a range of brands in sauces, condiments and packaged snacks Hopes to establish by example, an efficient business model of creating a brand value chain in Pakistan

Synergy Publications Advertising Oracles

Synergyzer
A widely read quarterly publication on the advertising and marketing scene in Pakistan Initiated only 2 years ago Has a mailing list of key decision makers and industry heavyweights Is now being quoted widely as a source of credible information on Pakistani advertising and marketing

Blasting off into Cyberspace: www.brandsynario.com

The first and only interactive information resource for marketers and advertising professionals of Pakistan.

Designed to highlight issues faced by Pakistani advertising to the ad community domestically and abroad Already has a mailing list of 10,000 professionals.

Syntax Communication Eloquent Mouthpieces An aligned PR agency, which specializes in:

Corporate communications Image marketing Lobbying Media relationship management.

Smart edge over other PR agencies in terms of quality of human resource and strategic out of the box thinking

Synchronize Media Value Drivers

A specialized Media Planning, buying and placement agency to derive value for clients, thru: A team of experienced media professionals

Ideas bank and an approach based squarely on research

Focus at a cost efficiency

Accountability and planning

Maximizing Client budget spend and visibility

Our Future Big Plans Bigger Resolve!

Build brands for Clients - to be seen as true partners in brand building thru our strong knowledge base & experience Successfully build our own brands An initiative to build case studies for the whole advertising & marketing community Set industry benchmarks for creativity, human resource quality, indigenous systems etc. that are followed as standards in the Advertising Industry in Pakistan Learn from abroad and set standards for local industry to follow And expand to other regional markets in South Asia and beyond.

We have come this farWe will go the distance

Discussions
&

Deliberations