Mission Unilever's mission is to add Vitality to life.

They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life Innovation In their scientific innovation to meet consumer needs they will respect the concerns of their consumers and of society. They will work on the basis of sound science applying rigorous standards of product safety.

Mr. Shreejit Mishra Executive Director Foods

Mr. Gopal Vittal Executive Director Home & Personal Care

4Ps MARKETING MIX

Lux Lifebuoy Liril Hamam Breeze Dove Pears Rexona

Personal Wash

Surf Excel Rin Wheel

Fabric Wash

Sunslik Naturals Clinic Clinic Plus Pepsodent Closeup

Hair Care

Oral Care

Vim

House Hold Care

Skin Care

Fair & Lovely Pond's Vaseline Aviance

Ayush

Ayurvedic personal & Health care

Colour Cosmetic Deodorants

Lakme
Axe Rexona

Personal Wash
Aviance customized beauty solutions.
Aviance Presitige Range

Aviance SkinCare Range

Aviance Haircare Range

Aviance Colour Range

Breeze
It is use of a new revolutionary global technology and perfumes goodness of glycerine. Breeze shop is the beautiful skin for a women

Lemon Twist

Sandal Sparsh Rajni Gandha Rose Mallika

Dove
Indian women have relied on Dove for beautiful skin. Dove provides a wide range of personal care, hair care, skin care and deodorants. Dove Hair Care range

Dove Deodorants Range

Dove Bathing range

Lifebuoy

feel safe and health is secure

Lifebuoy Core Soaps Range Lifebuoy Handwash Range

Lifebuoy SkinGuard Lifebuoy ClearSkin

Liril 2000
If the skin is clean, fresh Liril 2000 soap

Beauty and glamour Soft skin & Smooth skin Fragrant Lux Strawberry & Cream Lux Peach & Cream

Lux

Lux Purple Lotus & Cream

Lux International

Pears
long heritage of purity and pristine

Pears Pure & Gentle

Pears Germ Shield

Pears Oil Clear

Rexona Soap

natural skin care soap silky soft skin.

Rexona: With coconut & olive oils

Rexona: With coconut & almond oils

Fabric Wash
Active Wheel

Indias largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.
Active Wheel Green Bar

Active Wheel Lemon & Orange

Active Wheel Blue Bar

Active Wheel Lemon & Jasmine

Clothes talk for us. Rin plays an integral part in enabling us to look good by providing demonstrably superior whites, giving us the confidence to realize our ambitions

Rin

Rin Bar

Rin Powder

Surf Excel

Rin Jasmine Powder

Rin Matic

When children go out to play and get dirty, they don't just collect stains. They experience life, make friends, share with each other and learn from each other. This helps them get stronger and get ready for the world outside.

Surf Excel Quick Wash Detergent Powder

Surf Excel Blue Detergent Powder

Surf Excel Detergent Bar

Surf Excel Gentle Wash

Zero dandruff, Just fabulous hair Strengthens hair from scalp to give you hair full of health
Clinic All Clear Clear Active Hair Fall Defense Care

Clear

Hair Care

Clinic All Clear Clear Ice Cool Active Care

Clinic All Clear Ice Cool Clear Radiant Black Clear Soft Gloss Clear Hair fall defense

For most Indians, the first interaction with shampoos has been Clinic Plus Long hair for both mom and daughters.
Clinic Plus Strong and Long Health Shampoo Long Natural Shampoo Clinic Plus Strong and Long Anti Dandruff Shampoo

Clinic Plus

Sun silk
wash, care and styling collections to address the most common hair Shine hair
Thick & Long

Damaged Repair
Hair Fall Solution Stunning Black Shine Anti Dandruff

Oral Care
fights germs to protect teeth against cavities and strong teeth, fresh breath and healthy gums
.

Pepsodent

Pepsodent Germicheck+ Pepsodent Whitening Pepsodent 2in1 Pepsodent Center Fresh Pepsodent Gum Care
Pepsodent Sensitive Pepsodent Kids

Closeup is synonymous with Freshness that gives you the confidence to be close to someone.

Closeup

Closeup Red

Closeup Lemon Mint

Closeup Menthol

Closeup Milk Calcium

Vim

House Hold Care

Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.

Vim Plastic Coated Bar

Vim Anti-Bactria Bar with Plastic Coat

Vim Drop Active Gel Pouch Vim Drop Active Gel Orange Vim Drop Active Gel Lime

Vim Ultra Powder

Vim Popular Vim Drop Active Gel Lemon

Fair & Lovely

Skin Care

Worlds No.1 fairness cream, HULs largest skinbrand. How Fair & Lovely is that! Fair & Lovely as a brand that stands for beauty that empowers a woman to change her destiny.

Fair & Lovely Fair & Fair & Fair & Fair & Multivitamin Lovely Lovely Lovely Lovely Ayurvedic Antimarks Menz active Winter Balance Fairness Cream

Pond's

deliver new products customised to their needs Ponds accompanies them on their journey to enhance the beauty of their skin. Pond's Age Miracle Pond's Flawless White Pond's Perfect Results Pond's White Beauty

Nobody knows skin and how to keep it at its healthy best better than Vaseline.

Vaseline

Vaseline Total Moisture

Vaseline Vaseline Vaseline Vaseline Aloe Cool Healthy Lip Care White and Fresh White Petroleum Jelly IP

Ayurvedic personal & Health care Ayush

They put you at the risk of lifestyle diseases like high blood pressure, diabetes, obesity, heart diseases etc.

health and vitality

Ayush Packs

Colour Cosmetic
Lakme
Lakme is the Indian womans Beauty Sutra inspiring expression of her unique beauty and sensuality Lakme inspires her to unleash the potency of her femininity, beauty and sensuality
Lakme nine to five Lakme Range Lakme Bridal Sutra Range

Deodorants
Axe fragrance of Axe is a scent of desire, created by the international diva of fragrances; Ann Gottlieb.

Axe Instinct Deodorant & After shaving lotion

Axe DarkTemptation Deodorant & After shaving lotion

Axe Pulse Deodorant & After shaving lotion

Axe Denim Deodorant & After shaving lotion

Axe Click Deodorant

Axe Touch Deodorant

Axe Dimension Deodorant Limited Edition

Axe Summer Deodorant Limited Edition

TABLE FOR A PRICE & PLACE

PRODUCT
Lux Lifebuoy Liril Dove Hamam Breeze Pears Rexona

MARKET PRICE 27 Rs 15 Rs 18 Rs. 43 Rs.. 21 Rs. 10 Rs 37 Rs 25 Rs

SIZE 135 g 100 g 75 g 95 g 100 g 75g 125 g 150 g

PLACE
around 100 countries

around 45 countries around 25 countries Around 150 countries around 45 countries Around 180 countries
Around 80 countries Around 150 countries

PRODUCT Surf Excel Rin Wheel Sunslik Natural Clinic

MARKET PRICE 93 Rs 60 Rs 20 Rs 51 Rs 139 Rs

SIZE 750 g 100 g 750 g 100 ml 200 ml

PLACE around 220 countries around 210 countries around 220 countries around 69 countries around 220 countries

Clinic Plus
Pepsodent

44 Rs
50 Rs

100 ml
150 g

around 220 countries

around 88 countries

Close Up

55 Rs

150 g

around 55 countries

PRODUCT

MARKET PRICE

SIZE

PLACE

Vim Fair & Lovely Pond's Vaseline Aviance Ayush Lakme Axe Rexona

42 Rs 66 Rs 27 Rs 65Rs

720g 50 g 30g 50g

Around 80 counties Around 140 counties Around 150 counties

Around 100 counties Around 58 counties

35 Rs 75 Rs 130 Rs 25 Rs

100ml 100ml 150ml 150g

Around 40 counties Around 158 counties Around 50 counties Around 70 counties

For a example

PRODUCT Lux

PRICE 27 Rs

SIZE 135 g

Wheel
HUL COMPANY PRODUCTS

20 Rs 51 Rs
50 Rs 66 Rs

750 g 100 ml
150 g 50 g

Sunslik Natural
Pepsodent Fair & Lovely PRODUCT Medimix Ariel Head and Shoulder

PRICE 28 Rs 146 Rs 129 Rs

SIZE 125 g 1 kg 200 ml

OTHERS COMPANY PRODUCTS

Colgate Vicco Turmeric

65 Rs 110 Rs

150 g 70 g

The Promotion Media

Newspaper Radio Cinema Outdoor Advertisement Form of media which includes signboard, wall painting, hoardings, tree boards, bus boards etc. Distribution of free samples Offering free gifts Trade fairs Price discounts etc Consumer sales promotion Price promotion/price discount Coupons Free gifts/samples Money refund and rebates Frequent user incentive Point-of-Purchase Installment offer Consumer contest Consumer sweepstakes Trade show

Employees Stakeholders Trade unions General public Customers Charities Media Government and Politicians Logos business cards Stationary. handling special events like, Sponsorship of events Press release An article in news paper Parties on launching new product Other activities that supports the firm in order to gain public relation

Dabur India, Colgate Palmolive, Godrej Consumer, Marico, Godaej Industies, Emani, Henkel India, Amar Remedies My Fair Lady, Joyti Cosmetic, Mullar, Parar Cosmetic etc..

Lux Rexona Breeze Lifebuoy Pears Dove Hamam Liril Sunsilk Clinic Plus Dove

Santoor, Chandrika Cinthol, Mysore Sandal Godrej no. 1, Nirma Dettol Santoor, Savlon Camay Margo Cinthol Pantene Head & Shoulders LOreal, Garnier

 Pepsodent Close Up

Colgate Meswak Dabur Red Anchor

Lakme

Revlon, Maybelline,LOreal

Pond's

Nivea, Charmise