SGI

Quality Delivered.

 The company was incorporated on 11thMay 2011, in Bangalore,INDIA.

The company is into retailing of STATIONERY PRODUCTS and

OFFICE supplies.
Owns the brand CLASSIC paper products.
The promoters of the company are Mr. Nikhil Jain & Mr. Sagar Nagori. The Net worth of the company is about 5 crore.

VISION:

To be countrys leading outlet of stationery.

MISSION:
Become a market leader offering a wide, price competitive selection with the finest customer service. Total of 15 branches across India by year 2015.

Keys to Success
Offer office supplies at competitive prices. Secure large contracts with corporations and government agencies.

Ensure profitability through strict financial controls.

Offer wide range of products and other brands at the same time. Location of stores close to Business Hubs and near Educational instituitions.

Product Range:
Basic Stationery. Electronics.
Paper Products.

Market Opportunities:
Stationery market comprises of a mixed range of products mainly catering to schools and offices. Stationery market in India is valued at INR 50000 Cr. for the year 2011. The market is expected to grow at an annual rate of 5% every year. Office stationery is fast growing with many players expanding their product line into this segment. Shift in focus from inexpensive to quality products. High propensity to spend on education and thereby stationery.

Positioning:
CLASSIC as an office and school necessity.

Target:
Offices. Schools. Government Corporations.

Store Layout:
THREE storeyed building. 1. For Office stationeries. 2. For School stationeries. 3. For Electronics.

Design:
According to product categories.

Promotion Strategy:
Annual discount schemes to offices. Visit schools and provide free samples of CLASSIC notebooks and writing pads. Approach corporates. Print Media. Using Tele Services (Justdial). Tie Ups with other brands. Membership Schemes. Develop Online Sales Site.
The company plans to spend around Rs. 50 lakhs for the first year on these strategies.

Other Key Strategies:

The company proposes to maitain inventory levels on a weekly basis. Additional stocking of goods during seasons. Balance in purchases from local and outstation suppliers. Not to be dependent on a single supplier.

Staffing:
Recruitments through agencies and walk-ins. Technically qualified staffs for Electronics section. One supervisor on each floor. Upto 10 staffs on each floor.

Financial Plan:
Investment 5 crores. Start up Expenses around 3 crores. Other expenses 35 lakhs. First Year Sales(expected) 4 crores. Profits 1.25 crore to 1.5 crore. Thereby the company plans to break-even in 3 years of starting business.

Future sources of funds for expansion: Friends and Family 4 crores. Term loans from banks around 5 crores.

Exit Plans:
If the competition in the market is unsustainable the company will diversify its operations and will enter into the retail market of electricals and electronics by setting up retail chain all across south India and then to whole of India.

Executive Summary
The company is into selling of stationeries and office supplies. The promoters of the company has a vast experience in the said field. The company has it vision to be one of the leading stores in this field by providing quality and good service to its customers.

THANKING YOU