Franchise Opportunity

a presentation by
Barry Dedy Indah Johan Made Novita Raymon d

Baskin-Robbins
Products ~ Ice Cream

Permanent Flavors
Gold Medal Ribbon
Vanilla and chocolate ice creams with a caramel ribbon

No Sugar Added & Lowfat

Chocolate Chocolate Chip
Lowfat chocolate ice cream with rich chocolate chunks

World Class Chocolate

White chocolate mousse ice cream swirled with milk chocolate ice cream

Espresso 'N Cream Lowfat Ice Cream

Jamoca and vanilla ice creams sprinkled with chocolate flakes

Flavor Fanatics
Apple Pie a la Mode
Real apples, crunchy pie crust, caramel cinnamon crme ribbon and vanilla ice cream. Tastes like homemade

Regional Flavors
Chocolate Mousse Royale
Milk chocolate mousse ice cream with chocolate flakes

Banana Nut
Nutty combination of banana ice cream and walnuts

Triple Play
Popcorn, peanuts and pretzels load a caramel ice cream base. Best if completed unassisted

Yoghurt Gone Crazy (Lowfat)

Raspberry Cheese Louise
Lowfat cheesecake yogurt with raspberry cheesecake pieces and graham cracker bits swirled with a raspberry ribbon

Seasonal Flavors
Baseball Nut
Vanilla ice cream swirled with black raspberry ribbon and loaded with cashews

Baskin-Robbins
Products ~ Sundaes and Cakes

Signature Sundaes
Tiramisu Sundae - French Vanilla and Jamoca ice creams topped with cake pieces,
hot fudge and whipped cream then drizzled with coffee and chocolate syrups.

Classic Sundaes
Banana Royale - Your favorite ice cream flavors topped with bananas, hot fudge,
chopped almonds, whipped cream and a cherry.

Build Your Own Sundaes

Choose one, two or three scoops of your favorite Baskin-Robbins ice cream flavor in a waffle cone or cup.

Custom Ordering Cakes

Step 1 : Choose Your Size Step 2 : Choose Your Flavor Step 3 : Choose Your Design

Baskin-Robbins
Products ~ Beverages & Snacks

Cappuccino Blasts
Oreo 'n Cookies
Oreo Cookies 'n Cream ice cream blended with coffee and crushed chocolate cookies

Bold Breezes Creamy Bold Breezes Shakes & Malts

BestSweet Candy
Your favorite ice cream flavors in a hard candy

Baskin-Robbins

The Best Premium Ice Cream Player

Vision The BEST PREMIUM ICE CREAM PLAYER Mission We exist to thrill customers, define and lead multi-branding, enrich stakeholder, and build powerful brands! Values We value Integrity, People, Connection, Innovation, Performance, Discipline, and Quality.

Why Baskin-Robbins?
Brand Awareness
Rankings in Entrepreneur magazine 2002-2006 Franchise 500 rank: #22 (2006) #31 (2005) Ranked #1 in category in: 2006 , 2004 , 2003 Fastest-Growing Franchises: #17 (2005) #17 (2004) America's Top Global Franchises: #22 (2005) #14 (2004)

Global Presence
Our signature pink spoon is known not only all over the country but all over the world. Baskin-Robbins has over 5,000 global locations in over 50 countries and we are continually opening new franchises.

Local Focus
When you become a Baskin-Robbins franchisee you are joining a system which has been developed over the last 60 years. We're a stable, innovative franchise that provides training and support - from assistance in site selection and financing to marketing and operations. We constantly strive to create stores which are the best in the world and to provide our franchisees with systems, processes and tools which are the best in class and relevant to our customers in different countries.

Baskin-Robbins

Becoming a Franchisee
Start-up Costs & Franchise Fees Total Investment $145,700 - $527,800 Initial Franchise Fee $30,000 Royalty Fee 5.9% Training & Support Training Ongoing Support

Available at headquarters: varies Newsletter Meetings Toll-free phone line Grand opening Security/safety procedures Field operations/evaluations Regional advertising

Marketing Support

Baskin-Robbins

Becoming a Franchisee (continued)

Qualifications Team player and leader - People who work well with others, openly share and participate, and want to contribute to Baskin-Robbins overall success, but who also understand the importance of day-to-day business operations including finance, marketing, and more. People person - A prospective franchisee must thoroughly enjoy interacting with the public, possess strong problem solving skills and truly understand the importance of providing exceptional customer service. Enthusiastic - People who exhibit a high level of enthusiasm and are selfmotivated. Must be willing to work in your store and remain continuously involved in the day-to-day operation of your business. Financial Requirements In addition to these criteria, all prospective franchisees must meet BaskinRobbins minimum financial requirements, like a net worth of $350,000 and liquid assets of $125,000.

Baskin-Robbins

Becoming a Franchisee (continued)

Demographic Requirements
Population
15,000 or more population within the drive-time trade area $38,000 or greater Median Household Income 10,000 or more employees within the drive-time trade area desirable Proximity to office parks desirable Easy access from employment base

Employment

Shopping/Activity Anchored to regional, community or power centers

Entertainment/movie theaters Major grocery chain in market located at the center

Baskin-Robbins
Site Characteristics
Size

Becoming a Franchisee (continued)

2200 sq. ft. for combos (BR/DD, BR/TG, DD/TG) 1500 sq. ft. for single brands Patio 15 20 seats desirable Free-standing/shared pad site for trombo concepts End-cap in center. anchored by major tenant Ten (10) year term with 2 five (5) year options Landlord T.I. - between $15 - $30 per sq. ft. Electrical - 208 volts/600 amps , HVAC - 1 Ton per 200 sq. ft. of premises Water (1" line), plus gas (3/4" line) 11' ceiling height, sprinkler system to code All utilities, service to space, 4" waste line, 24" below grade

Exposure

Lease Requirements

Baskin-Robbins
Application Steps:

Becoming a Franchisee ~ Steps

1) Review available markets to see if opportunities are available in your area. Complete and submit a Confidential Franchisee Consideration Request (franchisee application). 2) Upon preliminary review of application and if you meet the market requirements you will be given a Uniform Franchise Offering Circular (UFOC) which contains comprehensive and valuable information for franchise candidates. 3) A Franchising Manager (FM) for your area will contact you to schedule an initial interview. You should bring the following with you: Copy of your driver's license Verification of your assets as outlined on the application Copy of your birth certificate and social security number or resident alien status (green card) to verify citizenship status. As part of your meeting with the FM you will have an opportunity to discuss the application process, ask questions regarding the franchise and its operations and explore franchise options. Any potential business partners should be present during the interview. You may be asked to participate in follow-up interviews with your FM.

Baskin-Robbins

Becoming a Franchisee ~ Steps

Application Steps (continued):
4) A credit and background check will be completed and the information will be verified by an FM. 5) It is recommended that you obtain legal and financial advice. In addition, you may want to contact existing franchisees to discuss their franchise experience and to ask any additional questions you may have. You will find a list of franchisee names in the UFOC. 6) Throughout the process, your FM will discuss with you opportunities in the marketplace, leading to the signing of a store development agreement. 7) If you are purchasing an existing store, you must complete the Training Program prior to closing on the store and signing the Franchise Agreement.

Baskin-Robbins
Franchise History

Started franchising in 1948

Year 2005 2004 2003 2002 2001 U.S.A. 2765 2241 2010 2322 2152 International 2779 2330 2165 2105 2290

Baskin-Robbins
Franchise Growth

In Indonesia 24 parlors Jakarta

Bandung Semarang Yogyakarta Surabaya Bali Medan Pekanbaru 5 parlors 4 parlors 2 parlors 9 parlors 8 parlors 1 parlor 2 parlors

U.S & International

Baskin-Robbins Franchise
SWOT Analysis
Strengths
Strong brand awareness Never-ending focus on fun combined with our commitment to innovation and a quality customer experience is important when you're considering investing in a business. Baskin-Robbins has over 5,000 global locations in over 40 countries and we are continually opening new franchises. More than 1000 flavors of ice-cream in the library include low fat and no sugar ice-cream. Provide several services for different age group. Good support from the master franchisor

Baskin-Robbins Franchise
SWOT Analysis (continued)
Weaknesses
Not all branches offer the same products. The customers might not be able to buy their favorite ice cream flavor at all branches in their area. Quite expensive initial investment. Some people might find it difficult to open their own BaskinRobbins ice cream parlor.

Baskin-Robbins in Indonesia SWOT Analysis (continued)

Opportunities
The population of Indonesia is enormous. Indonesia has only two seasons and the sun shines almost everyday during the year.

Baskin-Robbins in Indonesia SWOT Analysis (continued)

Threats
The number of competitors increasing including the traditional competitors. Switching between products is relatively easy. Economic condition in Indonesia is decreasing, therefore the buying power for premium ice cream is low.

Baskin-Robbins
Market Competition Analysis

Total Investment Initial Franchise Fee Royalty Fee Starts Operating Starts Franchising Ranks in Franchise 500 Outlets

$145,700 - $527,800 $30,000 5.9% 1945 1948 #31 (2005) (2005) International : 2845 USA : 2279

$86,800-$397,100 $30,000 4% 1961 1977 #335 (2005) (2003) International : 438 USA : 231

Baskin-Robbins
Market Competition Analysis

Training

Available at headquarters: varies Newsletter Meetings Toll-free phone line Grand opening Security/safety procedures Field operations / evaluations

Two-week initial training class at headquarters Initial on-site training and assistance upon opening a shop On-going marketing and promotional support On-going operational and marketing/business planning support

Ongoing Support

Fun Facts
After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-inlaw, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Baskin-Robbins original colors were brown (Chocolate) and pink (Cherry) and our famous polka dots represent balloons. Our trademarked "31" stands for a different ice cream flavor for each day of the month. It was included in our logo and marketing efforts beginning in 1953. We believed people should be able to try any flavor without cost - a belief that led to the iconic pink spoons.

Baskin-Robbins
In Indonesia

Baskin-Robbins Franchise in Indonesia Owned by PT. Naryadelta Prarthana, directed by Mrs. Lim, since November 1990. Opened their first stores in Plaza Indonesia and Blok M Plaza on April 14 and 15, 1991. Now, their ice cream parlors can be found in Jakarta, Bandung, Semarang, Solo, Yogyakarta, Surabaya, and Bali.

Thanks