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PRODUCT DISTRIBUTION MARKETING BY

ASTIN TRADE LINKS PVT. LTD.


UNDER THE GUIDENCE OF PROF. N.MAHESH SIR

DEPARTMENT: MARKETING
SUBMITTED BY MAHESH M. KUMBHAR

COMPANY PROFILE
Astin trade links pvt. Ltd. is a mumbai based importer & distributor company. Having distribution ship of following companies product.
Ice cream:- Amul , Dinshaws ; Frozen product:-Godrej yummies, Suguna Oil product:- Adani wilmar (fortune) Personal care product:- Dabar. Home care product:- S.C. Johnson & son. Drinking Product:- Budweiser-NA, Aloe-vit, Oxyrich Chips & snacks:- Star N Foods International.

TORTILLAS MEXICAN SNACKS


100 GMS PACKAGING X 50 PCS IN A CARTON 160 GMS PACKAGING X 36 PCS IN A CARTON

FLAVORS CHEESE - CHILI - BBQ


SHELF LIFE ONE YEAR

MRP 100 GMS RS 95/-MRP 160 GMS RS120/-

TORTILLAS MEXICAN SNACKS


PIATTOS
CARIBBEAN SNACKS

CHIZ CURLS
NOVA CHIPPY

AMERICAN SNACKS

ITALIAN SNACKS

ASIAN SNACKS

OUR CLIENTS

WAL MART

HYPER CITY

SPARS GROUP

SPENCER GROUP

DELHI AIRPORT T-3

NATURES BASKET

LEMARCHE

IMPORTED BY STAR N FOODS INTERNATIONAL


PHILIPPINES INDIA - KUWAIT
MAPLELEAF DIST LTD ASHWARIYA DIST LTD LEXUS CREDIT RAINBOW MKTG ADITYA ENTERPRISE

STAR N FOODS
INTERNATIONAL

NAGPAL TRADERS

ASTIN TRADELINKS

BANGLORE

CHENNAI

COCHIN

KOLKATA

MUMBAI

DELHI

MUMBAI

INDUSTRIAL BACKGROUNG
Tortillas means little cake in Spanish. It falls under chips & snacks industry, which has great demand in market. Import & distribution is a very broad industry , encompassing many different category of business operation. It is very hectic job. Distribution channels:
Manufacturer Supplier Distributor Retailer consumer.

OBJECTIVE OF STUDY
1. To find out market potential for tortillas(maize) chips.

2. To find out different marketing aspects to increase the sales.


3. To study the distribution channel of various product. 4. Keep present, former and future customers informed of your services. 5. To Encourage more purchases by current clients and also to stimulate demand 6. To compete with competitor's promotional efforts 7. To enlarge market by increasing activity in a wider geographic area.

HYPOTHESIS
Mumbai region has great population of both poor & rich people, have great scope to expand also. Everyone can afford chips. Mainly targeting school going children & women. As such, no need of advertising.

RESEARCH METHODOLOGY
The study is conducted empirically using both primary and secondary data. Primary data: through questionnaire- 100 sample size Secondary data: reports, magazines, internet, advertisement Sample technique: simple random technique

RESEARCH & FINDINGS


Current user: 30% Factors consider while buying a product: Brand 30%

37% are not satisfied with the current optical product


People want more variety TV ads is the major source of awareness for Eye+

31% users and among them 56% rated Titan Eye+ good and
excellent There is need to develop awareness. Direct marketing is most preferred tool. Need of promotional activity along with proper margin rate. People have various option for chips, it is difficult to attract customer towards tortillas chips.

SWOT ANALYSIS
Strengths: Strong brand The varied offerings to diverse segments with a clear cut positioning. Impressive quality Innovation is core strategy Good retail network Excellent customer service International tie-ups First optical brand to show add on Television Weakness: Rural India does not form a substantial part of customer base. No experience

Opportunity: Rural market may be tapped, targeting small cities Slight improvement in modes of advertising

Threats: From competitorsVision express, Ganger Eyenation, others Changing customer lifestyle and taste.

CONCLUSION
The journey of Titan Eye+ has been phenomenal from the year of its launch in 2007. It is the third major line of consumer business

from Titan Industries Ltd. From first showroom in Bangalore it has


approached to 48 cities of the country with around 200 stores and still looking for a goal of reaching to 300 mark. From the initial investment of 20 crores to 300 crores of annual turnover the

company has become the leading brand in its segment. The move is
an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in Indias eyewear industry. personal selling & good relationship have great importance for sales. Brand image is necessary for getting customer trust on chips. Pricing & awareness of such product in the market are necessary

SUGGESTIONS & RECOMMENDATION


Improvement in advertisements: Direct mail: Other promotional activities: Networking. There should be effective flow of information Product should make it available at necessary retail shop. There is chance of product awareness by giving nutritional information of maize.

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