Professional Documents
Culture Documents
DEPARTMENT: MARKETING
SUBMITTED BY MAHESH M. KUMBHAR
COMPANY PROFILE
Astin trade links pvt. Ltd. is a mumbai based importer & distributor company. Having distribution ship of following companies product.
Ice cream:- Amul , Dinshaws ; Frozen product:-Godrej yummies, Suguna Oil product:- Adani wilmar (fortune) Personal care product:- Dabar. Home care product:- S.C. Johnson & son. Drinking Product:- Budweiser-NA, Aloe-vit, Oxyrich Chips & snacks:- Star N Foods International.
CHIZ CURLS
NOVA CHIPPY
AMERICAN SNACKS
ITALIAN SNACKS
ASIAN SNACKS
OUR CLIENTS
WAL MART
HYPER CITY
SPARS GROUP
SPENCER GROUP
NATURES BASKET
LEMARCHE
STAR N FOODS
INTERNATIONAL
NAGPAL TRADERS
ASTIN TRADELINKS
BANGLORE
CHENNAI
COCHIN
KOLKATA
MUMBAI
DELHI
MUMBAI
INDUSTRIAL BACKGROUNG
Tortillas means little cake in Spanish. It falls under chips & snacks industry, which has great demand in market. Import & distribution is a very broad industry , encompassing many different category of business operation. It is very hectic job. Distribution channels:
Manufacturer Supplier Distributor Retailer consumer.
OBJECTIVE OF STUDY
1. To find out market potential for tortillas(maize) chips.
HYPOTHESIS
Mumbai region has great population of both poor & rich people, have great scope to expand also. Everyone can afford chips. Mainly targeting school going children & women. As such, no need of advertising.
RESEARCH METHODOLOGY
The study is conducted empirically using both primary and secondary data. Primary data: through questionnaire- 100 sample size Secondary data: reports, magazines, internet, advertisement Sample technique: simple random technique
31% users and among them 56% rated Titan Eye+ good and
excellent There is need to develop awareness. Direct marketing is most preferred tool. Need of promotional activity along with proper margin rate. People have various option for chips, it is difficult to attract customer towards tortillas chips.
SWOT ANALYSIS
Strengths: Strong brand The varied offerings to diverse segments with a clear cut positioning. Impressive quality Innovation is core strategy Good retail network Excellent customer service International tie-ups First optical brand to show add on Television Weakness: Rural India does not form a substantial part of customer base. No experience
Opportunity: Rural market may be tapped, targeting small cities Slight improvement in modes of advertising
Threats: From competitorsVision express, Ganger Eyenation, others Changing customer lifestyle and taste.
CONCLUSION
The journey of Titan Eye+ has been phenomenal from the year of its launch in 2007. It is the third major line of consumer business
company has become the leading brand in its segment. The move is
an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in Indias eyewear industry. personal selling & good relationship have great importance for sales. Brand image is necessary for getting customer trust on chips. Pricing & awareness of such product in the market are necessary