Hypoluxe

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Plan 2011 - 2012

THE #1 TRUSTED USA DISTRIBUTION PARTNER

MEMO PARIS PROPOSAL

MEMO PARIS Proposal for the introduction of MEMO Paris fragrances into the United States market beginning in Fall 2011 by Hypoluxe, Inc. as an exclusive stocking-distributor.

Hypoluxe USA Distribution Partner Controlled and selective luxury brand portfolio Veteran beauty industry experience Established retail account contacts Retailer logistical support Administrative services and forecasting Marketing services and development

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

HYPOLUXE INTRODUCTION
In January 2009 beauty industry veteran Jeffrey Dame, recognizing a clear need in the United States marketplace, established the Hypoluxe, Inc. distribution company for the purposes of representing selective European luxury fragrance and skin care brands exclusively in the USA. In selecting Hypoluxe as the exclusive stocking-distributor in the States, brand owners can rely upon the company to be a responsive and transparent partner. Hypoluxe has comprehensive coverage of multiple United States distribution channels, valued retail store management relationships, a highly-respected sales network, creative marketing programs and sophisticated information reporting systems. The goals of Hypoluxe are to: 1. 2. 3. 4. 5. Build brand awareness while protecting brand equity. Create a successful sales channel with controlled growth. Develop creative marketing strategies. Offer transparent information flow. Build trust and a long-tern partnership.

Hypoluxe has the knowledge, the structure and the skill to build prestige beauty brands in the States.

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

PLAN PRODUCTS 2011 - 2012

To achieve recognition Hypoluxe will concentrate its selling efforts on three Institute Karit product categories to create an initial success within clear and specific themes. 1. 2. 3. Visage Face Care to highlight Institute Karits core products and the key product category in the line. Homme-For Men to take advantage of the success Institute Karit has already found in the States. Mains-Pieds-Hand/Foot Care to create a niche story about a quality product addressing a specific need.

Visage

Homme

Mains - Pieds

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

PLAN MARKETING 2011 - 2012

Baseline Activity Close Integration with MEMO Paris Parfum Training Internal Staff Training Sales Force Training Retail Accounts Strategic plan, not just skus on a list. Specific presentation area at trade shows Brand sections in Sales/Marketing Book Representation on Hypoluxe Web site

Communication Social Media Facebook Social Media Tumblr Social Media - Twitter Public Relations Consumer Press Public Relations Beauty Trade Press Public Relations Supplier Press

Merchandising Majority of skus offered MEMO Paris Parfums Promotions Offered New products and skus from MEMO Paris Parfum to be reviewed for launch plans. Testers Sampling PLV Point-of-Sale merchandising

CONSUMER ADVERTISING AND SPECIAL EVENTS

Additional consumer communication and special events. To be developed once full retail distribution is in place and strategic plan finalized.

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

PLAN 18-MONTH SELLING JULY 2011 JUNE 2012

3RD Quarter 2011 Agreement to terms Selling Materials prepared Stocks imported Web site updated Existing clients contacted Social Media campaign

4TH Quarter 2011 Presentation to Specialty Stores Presentation to Retail Chains Public Relations campaign

1ST Quarter 2012 Exhibition at Gift Store Trade Show Outreach to Spa networks

2ND Quarter 2012 Launch at Retail Chain Launch at Specialty Store

3RD Quarter 2011 10 doors

4TH Quarter 2011 50 doors

1ST Quarter 2012 100 doors

2ND Quarter 2012 250 doors

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

PLAN DISTRIBUTION JULY 2011 JUNE 2012

While there is some awareness of the fine quality Institute Karit products in the United States, the brand at this time should be considered generally unknown to retail stores and consumers alike. From the period July 2011 to December 2011 sales presentations will be made to USA retail stores with the objective of obtaining launches in spring 2012. The initial 2011 presentation will be to: Sephora 200 doors Ulta Stores 276 doors Pure Beauty/Beauty First 200 doors Blue Mercury 26 doors The 2012 presentations will be to Independent Gift Stores from Trade Show Exhibiting Spas Independent and Chains

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THE #1 TRUSTED USA DISTRIBUTION PARTNER

AGREEMENT 2011 - 2012

DEAL OVERVIEW Exclusive Hypoluxe Institute Karit Distributor Territory: United States Hypoluxe is a stocking distributor. Hypoluxe to have an 18-month exclusive representation time period to show the brand from 7/1/2011-12/31/2012 Hypoluxe to service existing retail accounts and expand distribution where possible in second half 2011. Presentation of Institute Karit products to retailers begins second half 2011. Objective to introduce Institute Karit products by first half 2012. Hypoluxe to provide reports summarizing the details of meetings with retailers and general market trends. If Hypoluxe succeeds in obtaining significant retailer distribution in the territory then a formal five-year exclusive distribution contract with renewal options will be negotiated in good faith between Hypoluxe and Institute Karit. If Hypoluxe is unable to obtain significant retail store distribution by the end of 2012 Institute Karit is free to select another distributor. TERMS 50% advance wire/50% Net 60 Days from Shipping Date Ex Works France Factory Pricing and payment in Euros Credit limit to be reviewed as the business gets larger. 5.5 co-efficient based on French Price List Retails suggested for the USA market 10% of purchases total as a PLV/Collateral/Samples/Testers allowance and training gifts.

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Hypoluxe
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parfum beaut

rseau Etats-Unis

INFORMATIONS

THE #1 TRUSTED USA DISTRIBUTION PARTNER

UNITED STATES PRESTIGE BEAUTY DISTRIBUTION CHANNELS

SPECIALTY STORES & HIGH END WEB Barneys, Henri Bendel, Space NK, luckyscent.com, Blue Mercury SPAS AND GIFT BOUTIQUES Individual stand-alone Spas and Gift Stores MASS VOLUME - TIER ONE Walmart, KMart CHAIN STORES -TIER TWO CVS, Walgreens, Target,

SPECIALTY STORE CHAINS Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue

DUTY FREE Canadian Border Mexico Border Caribbean and Cruise Ships

OFF-PRICE APPAREL TJ Maxx, Marshalls, Ross Stores, Gordmans

DEPARTMENT STORES Macys, Lord & Taylor, Dillards, Belks, Nordstroms, The Bon Ton

PERFUMERY/BEAUTY CHAINS & BROAD WEB

SMALL WHOLESALERS Supply small retailers and border shops LARGE WHOLESALERS

Sephora, Ulta, Perfumania, fragrancenet.com, skinstore.com

Domestic USA and export

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Jeffrey Dame Profile

Jeffrey Dame, 51 years old, is an American born in the USA State of Minnesota and raised in Oregon, Nevada, Massachusetts, New Jersey, Colorado and Texas. Schooled at Colorado State University and New York University in marketing. Spent 20 years in Manhattan and New York City environs and now lives in Florida USA with his wife, daughterat-university and son. He travels to New York City several times per month, and to France several times per year. Jeffrey Dame has worked in the mainline perfume and cosmetics business for 31 years, since 1980. He speaks passable French. Places Jeffrey Dame has journeyed to in perfumery and beauty include France, England, Germany, Italy, Spain, Denmark, Holland, Sweden, Latvia, Saudi Arabia, the United Arab Emirates, Hong Kong, Japan, Mexico, Puerto Rico and Canada. In the USA he's traveled in almost every state and visited over 50 major cities for business and pleasure. Jeffrey Dame is the owner and proprietor of Hypoluxe, Inc., Irma Shorell, Inc. and the Perfume of Life community. He also provides product development consulting for the beauty industry and recently created in 2011 new fragrance brands for Judith Leiber and Ellen Tracy. Jeffrey Dame's New York, Dallas and Florida-based working positions have included Owner, CEO, President, Executive VP, VP Sales, VP Marketing, Marketing Director, Marketing Manager, Marketing Coordinator, Special Events Director, Training Supervisor, Men's Fragrance Counter Manager, Cosmetics Counter Manager and Fragrance Buyer Trainee.

Mr.Jeffrey Dame Hypoluxe, Inc. President and CEO

c.v.
Estee Lauder, Parfums Caron, Sanofi Beaut, Parlux, Five Star Fragrance, Irma Shorell, Neiman-Marcus, Macys

Cosmetics and Skin Care Brand Work

Charles of the Ritz, Alexandra de Markoff, Irma Shorell, Lab Series, Marbert Man

Fragrance Brand Work

Micallef , Parfums Caron, Van Cleef & Arpels, Balenciaga, Krizia, Aramis, Oscar de la Renta, Geoffrey Beene, Todd Oldham, Vicky Tiel, Charles Jourdan, Francesco Smalto, Judith Leiber, Ellen Tracy, Perry Ellis, Bill Blass,Animale, Fred Hayman, Norell, Royal Secret, Royal Copenhagen, Madeleine Mono, kann

THE #1 TRUSTED USA DISTRIBUTION PARTNER

CONTACT

Florida HQ Main Office

Hypoluxe, Inc. 1800 Pembrook Drive Suite 300 Orlando, FL 32810 USA

New York Sales Office

Hypoluxe, Inc. 56 West 45th Street Suite 1006 New York, NY 10036 USA

New York Warehouse

Hypoluxe, Inc. c/o Hudson Valley LLC 52 Washington Terrace Newburgh, NY 12550 USA

Email: Skype: Tel. Mobile: Web:

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jdame@hypoluxe.com jeffreydame USA 1-904-342-3825 USA 1-407-902-6632 www.hypoluxe.com

Jeffrey Dame President and CEO