HM Patel Centre for Medical Care and

Education,
CHARUTAR AROGYA MANDAL
Understanding Organisation 1
 Mahim Mishra (24017)
Rupanwita Dash (24030)
Alok Dubey (24043)
Berenice da Gama Rose (24045)
Kumar Rakesh Ranjan (24051)

Understanding Organisation 2
 Introduction
Established in 1972.
Teaching hospital.
Activities
 Medical Care
 Medical Education
 Research and Extension

Understanding Organisation 3
 Mission, Vision and Goals
 Core Values
 Solace for the suffering
 Compassion
 Commitment
 Mission
 Patients
 Community
 Students
 Employees
 Vision
Charutar Arogya Mandal strives to be a Centre of Excellence in
all the activities it has undertaken; patient care, teaching,
research and extension.
 Goal
To be the most reputed medical college and hospital in Gujarat.
Understanding Organisation 4
 Structure
Governing Council
Governing Body
General Body
 Organizational Chart
 Clinical Division
 Teaching Division

Understanding Organisation 5
 Structure contd…
 Complexity
 Formalization
 Centralization
 Mintzberg’s Model
 Strategic Apex
 Operating Core
 Middle Line
 Techno-structure
 Support staff
 Professional Bureaucracy Machine
Bureaucracy
Understanding Organisation 6
 Participants
 Beneficiaries
 Donors
 Management
 Operational Staff

Understanding Organisation 7
 Technology
Intensive technology - reciprocal
interdependence
Non - Routine Technology
Acquisition of Equipment
Skill Profile

Understanding Organisation 8
Leavitt’s Diamond Framework

Environment

Organization

Social Structure

Technology Goals

Participant

Understanding Organisation 9
 Environment

Environment
Analysis

Macro Micro
Environment Environment

PEST Analysis SWOT Analysis

Understanding Organisation 10
 SWOT Analysis
 Strength
 Single largest hospital in the
area
 All facilities under one roof
 Dynamic leadership
 Weaknesses
 Lack of integration
 High attrition of doctors
 Opportunity
 Capturing niche segment
 Special packages
 Threats
 Bad reputation
 Competitors- PR campaigns
and specialty clinics
Understanding Organisation
PEST Analysis
 Political and Legal
 Employment regulations
 Admission policies
 Economic
 Economic condition of target
population
 Government aid
 Funding from donors
 Social
 Morbidity pattern
 Health seeking behaviour
 Technological
 Obsolescence
 Competitive edge
11
 Organization Culture
Stories Rituals and Routines

Symbols

Paradigm

Power

Control Structure
Understanding Organisation 12
 Financial Perspective
 Revenue Incomes
 Fees
 Treatment charges
 Interest
 Revenue Expenditure
 Medical Care
 Medical Education
 Capital
 Freeship Policy
 Investments
 Creditworthiness
 Dependence on Donations
Understanding Organisation 13
Financial Perspective contd.
Sources of Funds
1%

1% Donations

24% Corpus

Guj Earthquake
74% Relief Fund
Membership
Subscription

Understanding Organisation 14
 Evolution
Crisis of ???

Crisis of Growth through

Red tape Collaboration

Crisis of
Control Growth through
Co-ordination

SIZE Small

Crisis of
Autonomy Growth through
Delegation

Crisis of
Leadership Growth through
Direction

Growth through
Creativity

Birth Youth Maturity

Understanding
AGEOrganisation 15
 Strategy
Planned way
Command way

Incremental
Political

Cultural Enforced
Understanding Organisation 16
 Emerging dimensions
Competition
Reaching to masses
 Public relations
 Health camps
Specialty services
 Krupa
 Treatment packages
 Urban segment
Understanding Organisation 17
Understanding Organisation 18