Professional Documents
Culture Documents
1)
Introduction
2)
Findings
3) 4)
Conclusion Recommendations
BACKGROUND
retailer of mens, womens, and childrens apparel under the brand names
Its success is measured by the companys vision and mission which focus on its five corporate business values of quality, knowledge, innovation, simplicity and services
ISSUES
market structure : monopolistic competition Implement a powerful marketing mix strategies and competitive advantage.
OBJECTIVE
Our long report covers the following objectives:
METHODS
Reference book
SCOPE
how they survive in the existing market focus on how Giordano brand influence the purchasing decisions of customers
PRODUCT
How Giordano maintain its product quality? The Giordano garments are not only stylish, yet it is not easily decolourize
able to provide excellent services as part of its product How they maintain its good service?
PRICE
most of the people are value-conscious consumers spend a higher price on better quality of apparel, but the price of a product may affects their purchasing decision
trends
PROMOTION
Promotional effort:
joined the National Cancer Society Malaysia (NCSM) in creating cancer awareness in Malaysia.
DISTRIBUTION
selective distribution system Sunway Pyramid, One Utama, Mid Valley, Pavilion, Sungai Wang Plaza, Berjaya Time Square, and so forth
COMPETITIVE ADVANTAGES
Recognized Brand Excellence in Design and Quality of Apparels Excellence in Services Good Site Selection
RECOGNIZED BRAND
Simple in design, yet stylish & trendy Contemporary lifestyle choices comfortable Make a good quality on apparels durability & usefulness
EXCELLENCE IN SERVICES
Dedicated workforce in all stores Provide high quality services exceeding customers expectations
Retail stores in high traffic shopping centers. Convenience location for customers to visit. For example???
CONCLUSION
Giordano International Limited can involve in high level of achievements in a dynamic environment of trendy apparel through its powerful marketing strategies and competitive advantages.
Giordano also able to conduct its business in an excellent manner by focusing its five corporate
business values.
RECOMMENDATION
MALAYSIA