AUTOMOBILE SECTOR

What is a Brand?
Its the companys definition of what they have to offer. A brand is a product that has a personality. A promise to the customer. What the customer knows about your specific product. Its your image.

What is a Brand?

A set of product perceptions by the consumer. It is a personality developed over time. A brand signifies a relationship with the customer. It is the companys most valuable asset. Its also the main differentiator, the best defense against price competition, and the key to customer loyalty. Competitors can copy your features and benefits, but they cant steal your brand. Its a promise. But it must be backed up by performance.

Product vs. Brand

A product is something that is made in a factory A product can be copied by a competitor. A brand is something that is bought by a customer. A brand is unique.

A product can be quickly outdated.

A successful brand is timeless.

Slide 5

2001 By Default!

List of car brands

Audi BMW Chevrolet Ferrari Fiat Ford Honda Hyundai Jeep Lamborghini Lamb Lexus Mazda Mercedes-Benz Mitsubishi Nissan Porsche Renault Rolls-Royce Skoda Suzuki

Tata Toyota
Volkswagen
A Free sample background from www.pptbackgrounds.fsnet.co.uk

Slide 6

2001 By Default!

What is a Brand? & Brand Identification

A brand is much more than a nameits a symbol, trademark, logo, term, sign, design or combination, which distinguishes a product from others. Sets a companys products apart from competition. Its the perception of the product in the minds of the consumers The marking of livestock. Artists signing their work. Your first opportunity is in the name. Easier to order and remember. Most important is consistencyglobally too.

A Free sample background from www.pptbackgrounds.fsnet.co.uk

Slide 7

2001 By Default!

LIST OF TWO WHEELER BRANDS

A Free sample background from www.pptbackgrounds.fsnet.co.uk

What is a Brand? & Brand Identification -4

Salt is in bright-colored packages. Oranges are marked. Labeled. A guarantee of quality. BMW paid $60 million for the Rolls Royce name. Nothing else. A brand can convey:
Attributes + Benefits + Values + Culture + Personality

Sellers promise to deliver a specific set of features. Brand equity is the value a brand adds to the product.

Brand Awareness or Brand Insistence

Turning or Translating Brand Awareness Into Brand Insistence.

Awareness AIDA= Interest Desire Action

Branding

Major Macroenvironment Forces and Trends ..Broad Environment Demographic Economic Natural/ Ecological Technological Political/ Legal Social/ Cultural

Slide 11

2001 By Default!

THANK YOU
A Free sample background from www.pptbackgrounds.fsnet.co.uk