Professional Documents
Culture Documents
Previous Assignment
Top 10 brand in the world ? Export casting from India find out total cost of export Production cost V/s transaction cost How to minimize transaction cost while export marketing ?
Departmental Store
Some country bans good of another country by way of Tariff & Non tariff barrier
Economic environment
Ratio of income and saving Purchasing power of customer Luxury good cannot be sold in low income group country Hyper market FMC/Durables/House Hold items are required large based of consumer Example: Pen Soap etc
Economic environment
Developing economy Industrial product for newly developing economy Example-equipments for construction roadports-dams-power plant railway line Example 1)Power project based on nuclear energy at Jaitapur Ratnagiri
Example 2)Essar is importing 5 Billion USD material from China to set up ports and SEZ Example 3) Suzulan is importing wind mill for foreign country on regular basis
Economic environment
Less develop countries are suitable for push consumer good like clothing Batteries, tires, building material packed foods
Economic environment
High Income group country New & innovative product Example LCD with3D 4D from China
Balance of Trade (+ or -) Negative trade balance imposing more restriction on Import No credit facility for import
Political environment
Indo China trade war India has banned Chinese telecom equipment on security ground India also banned Chinese toys on health ground Pakistan had banned Indian Sugar
Culture
Anthropological approach Religious believe Religion provides the best insight into a society's behaviour Caste in India Food habit Deshi V/s foreign food Pizza V/s Vada pav Zunka Bhakar Dress Western V/s Indian Religious function festival Zimbabwe did not allow both alcoholic and non alcoholic beverages to be packed in cans
Culture
This is particularly true of foodstuffs. Sadza in Zimbabwe, a staple food made from maize meal, would not go down well in Beverley Hills, California. on the other hand Products of a more technical nature, like computers, have a universal appeal
Culture
Nationalism is a cultural trait which is increasingly surfacing. The break-up of Yugoslavia and the USSR are witness to the fact Indian approach Opposition to globalization Be Indian Buy Indian Now a new approach Hindi Chinese Buy buy
For Discussion
How following factors are impacted to marketing the product ? language, social norms, religion, ethics, socio economics, traditions, societal regulations, nationalism, social organization
Assignment -2
Find out new markets in USA Canada Latin America Middle East Africa South east Asia and Europe For export potential
Thanks
Bye Bye Prof: Sham choughule shamc2001@yahoo.co.in