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Quarter 2 2011 NARTD Beverages

Sparkling Soft Drinks
Quarterly Quantification Laura Harris

Full Report Table of Contents

Research Objectives

Research Methodology
Industry Background Definitions Major Players Production SSD Market Category Breakdown Quarterly SSDs Packaging Quarterly Distribution Media Articles
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Quarterly Sparkling Soft Drink Volumes: Insights

The SSD market declined by 1.8% between Q2, 2010 and Q2, 2011; this is the second consecutive quarter in which a decline was recorded.

Players noted various factors affecting production in Quarter 2, 2011. These ranged
from the seasonal decline due to a colder than expected winter, to less predictable changes such as increases in input costs (for example, fuel costs, ingredient and packaging costs).

Based on respondent projections, Quarter 3 is expected to continue to show quarter on quarter growth. Prevailing economic conditions, however, may lead players to revise their plans and lower the actual figure for Quarter 3, 2011.

Quarterly Sparkling Soft Drinks Breakdown

Cola Diet 5.9%

Flavoured Regular 45.1%

Cola Regular 47.2%

Flavoured Diet 1.9%

Q2 - 2011 Sparkling Soft Drinks

Channel Distribution Sparkling Soft Drinks

Wholesale 30.7%

Bottom End Retail 29.4%

Export 0.2% Industrial 1.1%

Top-End Retail 24.5%

On-Consumption 9.3%

Garage Forecourts 4.7%

Q2 - 2011 Sparkling Soft Drinks

Note: Includes exports

Regional Distribution Sparkling Soft Drinks

Western Cape 15.6%

Northern North West Cape Province 0.9% 3.7% Mpumalanga 9.2%

Eastern Cape 5.9%

Free State 6.7%

Limpopo Province 7.3% KwaZulu-Natal 13.5% Gauteng 37.1%

Q3 - 2011 Sparkling Soft Drinks

Note: Excludes exports

BMI Research

Annual Quantifications
Total Market Quantification for 140 CPG Categories
What are the latest market trends? And,

Is the category growing or declining?

What does the future hold for the category?

What are packaging trends for the market? Are category sales growing or declining in retail, wholesale or export? How is your product performing in foodservices?

Market quantification involves sizing up markets annually to see volume, value and consumption trends. The service is available for most food, beverage, confectionery and snack products. We have more than 10 years of historical data in tracking each market. Using these insights, youre able to harness the potential in your market by understanding strategic category trends across the total market. A unique offering incorporating formal and informal market components. Total market includes retail, wholesale, foodservices, industrial and exports.
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BMI Tracking Report Schedule 2011

REPORT NAME

PUBLICATION All Reports Packaging Overview Paper & Board QPM Quarterly Import

REPORT NAME

PUBLICATION Bottled Water Carbonated Soft Drinks Cordials and Squashes Fruit Juice Iced Tea Mague

Annual Beverage Packaging Reports

Full Report (all reports below) Flavoured Alcoholic Beverages Malt Beer

Non-Alcoholic Beverages

Sport Drinks and Energy Drinks Dairy Juice Blends Drinking Yoghurt

Dairy Beverages

Flavoured Milk Maas

Alcoholic Beverages

Sorghum Beer Spirits Wine

Milk
For further enquiries please contact research@bmi.co.za

BMI Tracking Report Schedule 2011

REPORT NAME

PUBLICATION Biscuits and Rusks Breakfast Foods, Pasta and Rice

REPORT NAME

PUBLICATION Baked Products Baking Aids Eggs Frozen and Par-Baked Products Maize and Wheat Premixes

Dairy
Desserts F&C Beverages Annual Food Publications Fats and Oils Pre-prepared Meals Protein Sauces Soups and Condiments Sweet and Savoury Spreads Value Added Meals Confectionery and Snacks On Request

Processed Meat Products Ice Cream Packaging of Snack Foods South African Confectionery Market The Impulse Market in South Africa

For further enquiries please contact research@bmi.co.za

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ISOS
(In Store Observation Services) How is your brand performing in-store?
Every week, we answer questions like, Is my product available on shelf?

Does my brand have its fair share of shelf space? Is my product listed and available in all stores?

Is my gondola end in store?

Do I have promotional activity in that particular store?

ISOS gives first-hand insight into your brands performance in-store. Monitor your products versus your competitors to assess your performance and remedy gaps. Ensure accurate data which translates into tactical competitive advantages.

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Print Ads
Promotional Pricing and Share of Spend

Is your product visible enough in promotional print media?

Assess whether your brand is gaining sufficient share, relative to your spend on promotional print advertising. Track competitor promotional pricing to tactically react on your own product pricing.

Daily, we answer questions like,

What is the promotional pricing? What is the regional promotional pricing variance? What are competitors pricing tactics? What Rand value is spent on our brand versus competitor brands by retailers? Are we losing market share because of this?

Coverage

National daily and weekly newspapers Weekly community newspapers Consumer magazines In-store broadsheets

Print Ads covers all brands advertised in all regions by retailer by month. The analysis provides an inside picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data.

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LISP
(Liquor In Store Pricing) How is your liquor brand performing in-store?
Each week, we answer questions like,

Is my product available on shelf? Does my brand have its fair share of shelf space? Is my product listed and available in all stores?

Is my gondola end in store?

Do I have promotional activity in that particular store?

LISP gives first-hand insight into your brands performance in-store. Monitor your products versus your competitors to assess your performance and remedy gaps. Ensuring accurate data which translates into tactical competitive advantage.

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For further information contact BMI Research (Pty) Ltd

Tel: +27 11 615 7000 Fax: +27 11 615 4999

Email: research@bmi.co.za
Visit our website on www.bmi.co.za
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Copyright and Disclaimer: All rights reserved. No part of this publication may be reproduced, photocopied or transmitted in any form, nor may any part of this report be distributed to any person not a fulltime employee of the Subscriber, without the prior written consent of the Consultants. The Subscriber agrees to take all reasonable measures to safeguard this confidentiality. NOTE: Although great care has been taken to ensure accuracy and completeness in this project, no legal responsibility can be accepted by BMI for the information and opinions expressed in this report. Copyright 2011 BMI Research (Pty) Ltd Reg No. 2008/004751/07

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