TITLE

Online Shopping Proposal

Click to edit Master subtitle style

4/22/12

4/22/12

Introduction

The Internet has provided a competitive platform for online marketing and transactions. In particular, the use of the Internet as a venue for expressing opinions on products has become an important marketing tool to compete for consumer attention and visits (Chatterjee, 2001). It is estimated that the number of Internet users around the world exceeds 900 million while the information traffic doubles every 1 to 1.5 years (Kaynar & Amichai-Hamburger, 2008).

4/22/12

Background of study

This study is about satisfaction shopping to customer who always busy and do not enough spending their time to shop their personal need. Regarding on these statements, we always alert that the customers need come with no limit time to shop. With the new technology all these problems can be solve when they are buying through online.

4/22/12

Problem Statement

Previous researchers have found that the factors that do not influence shoppers to engage in Internet shopping include lack of convenience, just a few selection, lack of information , lack of sociality, cost saving, customized products, adventure, fashion not up to date and value are some of example that contribute to lost their customer trustee (To et al., 2007).

4/22/12

Research Objectives

To determines consumers willingness to shop online. The factors that influence shoppers to engage in Internet shopping. To find out an opinion on products. To determine the influence of personality traits. To determine personality traits and culture.

4/22/12

Research Question

Did they meet the satisfaction and willingness to shop online? What is the factor that influencing them to shop online? How shopping online can attract their attention? Are they enjoying with this activity? Did their personality traits or culture is contributed to shop online?

4/22/12

Significance of the Study

As a exposure to new shopper The latest technology in buying system Will build a confident to shop via online It more convenience, easy, fast, cheap and up to date The shopper will enjoy the service that provided to them by producer

Literature Review

4/22/12

Given the space of change in the development of the internet as a retail channel there is a danger that the findings of research may have been overtaken by events by the time of publication. We kept this caveat in mind in reviewing the literature.

For media and Government material we focused mainly on publications in the last two to five years. That restriction was not applied to the academic literature although in practice direct analysis of the internet only began in the mid 1990s.

There are references to seminal earlier articles or books for example, G Stigler 1961, The Economics of Information which provide a theoretical framework for analysing the internet. These have not been included in the review.

Internet and database searches were made using keywords, for example internet shopping, e-commerce and e-tailers. These were used individually and in combination with particular competition issue search words for example price discrimination, IPR, tipping, regulation.

4/22/12

Theoretical Framework
Perceived usefulness Perceived ease to use Perceived enjoyment Social influences Intension to use

4/22/12

Hypothesis

HYPHOTESIS 1 : There is a positive relationship of perceived usefulness on the intention to engage in internet shopping. HYPHOTESIS 2 : There is positive relationship of perceived ease of use on the intention to shop online HYPHOTESIS 3 : There is positive relationship of perceived enjoyment on the intention to shop online. HYPHOTESIS 4 : There is positive relationship between social influences and intention to shop online

4/22/12

Research Method

Personnel Administration (mall intercept interview) A mall-intercept personal interview is a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview.

4/22/12

Research Design

The researcher will collect by administering questionnaire. The questionnaire will use a structured questions , consisting approximately 20 questions divided into 3 sections based on research questions 1, 2 and 3. Research question 1 consist of 6 questions, research question 2 consist of 7 questions and research question 3 consist of 7 questions. The data will be collected by asking the student answers from the list of questions that have been

4/22/12

Sampling

NON-PROBABILITY (CONVENIENCE SAMPLING) Convenience sampling refers to sampling by obtaining people or units that are conveniently available. Researchers generally use convenience samples to obtain a large number of completed questionnaires quickly and economically, or when obtaining a sample through other means is impractical. Research looking for cross-cultural

4/22/12

conclusion

Using the 4 factor personality model, we examined the relationship between perceived usefulness, perceived ease to use, perceived enjoyment and social influences to intention to use to further understand the actual usage of internet shopping transactions. Personality traits can function as strong predictors of the actual usage of online shopping transactions. Based on the correlation matrix result, we can conclude that there has positive relationship between independent variables to dependent variable.

4/22/12

H1 : There is a positive relationship of perceived usefulness on the intention to engage in internet shopping.

4/22/12

References

Bosnjak, M., Galesic, M., & Tuten, T. (2007). Personality determinants of online shopping:Explaining online purchase intentions using a hierarchical approach. Journal of BusinessResearch, 60(6), 597-605.