Professional Documents
Culture Documents
Casa del
Sol
Yadira Macias
Cesar Cortez
Casa del Sol
Opportunity Knocks
Casa del Sol Humble Beginnings
• Wine grape vines
introduced in 1797 by
Franciscan Missionaries.
• York Mountain Winery
est. 1882.
• 1920s saw a flurry of
winemaking activity.
• late 1960s and early
1970s saw a new
generation of vineyard
pioneer.
Casa del Sol Today
• 1990s
– consistent gold medal
winners.
– top rankings of national
and international wine
reviews.
– Justin Vineyards &
Winery’s Bordeaux-style
Isosceles named one of
the top 10 wines in the
world.
• 2000
– bonded wineries more
than tripled from 50 to
170.
– influx of boutique and
small family-owned
vineyards and wineries.
Casa del Sol The Opportunity
• Apperson
Schoolhouse
– Zin Alley.
– 5 acres of vineyards
on a 10 acre property.
– Historically
preserved (tax
incentives) .
– Accessible to all.
Casa del Sol
A Wine Tasting
Haven
• Capture a portion of
the Paso Robles wine
tourist market.
• Provide a unique
experience of Paso
Robles wines in a
centralized location.
• Sales and
distribution of local
wines.
Casa del Sol El Paso de los Robles
Growing wine region in California
• Health Consciousness,
Wine has benefited
from growing evidence
that states that
moderate wine
consumption can have
beneficial effects.
•Trading Up, Higher
incomes have lead many
to seek out affordable,
everyday luxuries.
•Eagerness for new
products.
Share
Casa del Sol of the beverage
industry.
Mission Statement
• To create a great wine tasting
experience, that embodies the various
wines of the Paso Robles region in a
central location, while promoting
tourism and wine education, in a warm
and friendly atmosphere… through the
efforts a highly trained and motivated
team
Casa del SolCompetitive Advantage
Variety
Atmosphere Experience
“Casa del Sol”
MANAGEMENT TEAM
START UP
Remodelation
Hiring Personal
Initial Deals with Local
wineries
Getting our Inventory
PRE-OPENING ( DEVELOPMENT )
Invitations
Participation Social Events
GRAND-OPENING ( PRODUCE )
Openning
Establish Long Term Clients
DISTRIBUTION ( EXPANSION )
Direct Distribution
Wine Club
On line Sales
Social Events
SPONSORSHIPS ( MARKETING )
Golf Events
Cultural Events
FINANCE
BREAK EVEN
EXPANSION
Casa del Sol Financial Summary
Casa del
Sol
THANK YOU