Presented by: Abhijit Kadam Donna Sebastian Titus Pinto

EXISTING ORGANISATION

First national, specialist retail chain : consumer electronics and durables.

Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores

ABOUT CROMA
Indias first national, large format, specialist retail

chain for consumer durables and electronics. Croma is owned and run by Infinity retail ltd-a 100% subsidiary of Tata Sons. The first Croma store was launched in Juhu, Mumbai on October 9th, 2006. Has around 6000 products across eight categories in a world-class ambience.

WHY CROMA?
Widest range of products Choose from 6000 products across eight categories We help you buy Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions. A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. Customer commitment Croma not only gives you a world-class shopping experience, but also backs it with great after-sales service. Great deals and offers Croma periodically offers exciting deals on all your favourite products. A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. Large-format, specialist and pan-Indian.

PRODUCT RANGE

MAJOR COMPETITORS

ZIP CENTER

 Shift timings:

First shift

-9am to 6.30pm Second shift- 12.30 pm to 11pm

Pause release schemes :

Purchase any camera and get Rs 500 off

Entertainment Section:

Products are arranged on the basis of price and category

VISUAL MERCHANDISING
Headers
Signage Tickets: System Generated- Details of the product given by the company.
Manual Generated- Offers given by Croma store.

 Best buy Catalogue Specials

It educates the customers, creates desire and finally

augments the selling process Planogram throughout all the croma stores remain the same Extensive use of highlighting using focus lighting throughout store

CUSTOMER SERVICE
WARRANTY OR SERVICE OR RETURNS:
Request for Exchange will be entertained only for Music CD's DVD's, Gaming Software and Small Appliances Products must be presented for exchange within 4 days of purchase; The original invoice must be presented; The Products to be exchanged must be returned in undamaged & saleable condition including all accessories and manuals.

EXTENDED WARRANTY: For a few Rupees, the customer can become a member of our Smile Club and avail of the benefits of extended warranty. The Extended Warranty lasts up to two extra years. The Extended Warranty has: No Hidden Charges Replaced if not Repaired Genuine Parts

CUSTOMER FEEDBACK:
Croma store is always interested in feedback that compliments great service or highlights areas in which we need to improve as a store brand. An existing customer can enter the bill number in a form provided, so as to send a speedy response.

MASTER CARD TATA CROMA: The MasterCard holders at any Croma store during holiday season for shopping above Rs 2500 and get 5% cash back.
USHERING SERVICE: Helps in assisting are potential buyers

 Freezing Target

HOD (1 Lac)

Z.M. (1.5 lac)

A.M. (2 lac)

Store Level (2.5 lac)

Bench marking

Reference
Mr. Sanjiv Kumar Jangade

Store Manager- Croma Zip, Vashi Mr. Shrinath Karmaran Store Manager- Croma , Mulund Mr. David Kashi ADM-Croma Zip, Vashi Mr. Rohan Sankhe Ex ADM, Croma, Palm Beach Galleria