CREATING GLOBAL LEADERS

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Prof. Arun Sehgal, JBIMS

Prof. Arun Sehgal, JBIMS

4/18/12

CREATING GLOBAL LEADERS

CEO TEMPLATES
1. PESTEL Vs 5Ps template:

This helps in identifying all important issues in GLOCALISATION.

1. Concepts for CEOs:

Template for creating rare strengths and emotional bonding with manpower resource associated with your business.
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

JBIMS

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CREATING GLOBAL LEADERS

STEP I: Global Leadership creation n i=1 Vi x Mi x Ti Where, Vi = Volume Mi= Contribution Margin i.e, Selling price Variable cost Ti = Life cycle i.e, Launching a new product before others are phased out.
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

Wealth / Respect

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CREATING GLOBAL LEADERS

STEP II : Analyse business environment (PESTEL/ SLEPT)

COMPETITION RESOURCE

PESTEL/ SLEPT Vision / Mission / Goal

Environment (Global)

CUSTOMERS
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

VALUES
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CREATING GLOBAL LEADERS

STEP III: Identify most important target markets for Wealth creation business Respect creation STEP IV: Take one market at a time in descending order of importance from the point of view of wealth / respect creation. STEP V: For the market selected identify wealth / respect creating Prof. Arun Sehgal, JBIMS Prof. Arun Sehgal, JBIMS 55 product segment first. Competitive analysis of Environment is important

CREATING GLOBAL LEADERS

STEP VI: Take one segment at a time and analyse the impact on target markets PESTEL environment on the 1st P (i.e Product). Based on this GLOCALISE your product design. STEP VII: Analyse this impact on the remaining 4Ps. Based on this GLOCALISE your business / system architecture.
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

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CREATING GLOBAL LEADERS

CONCEPTS FOR TODAYS CEO
1. Be guided by your Vision/ Mission / Goals. 2. Strategies to be followed for creating global

leadership.

i. Be the knowledge/ innovation leader in your

industry.

ii. Be the strategic cost leader in your industry. iii. Be the service leader in your industry.
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

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CREATING GLOBAL LEADERS

3. Always i. ii.

focus on creating rare strengths (strengths that are difficult to replicate) in your Product design. Business architecture / System design.

3.

Understand the importance of Manpower resource out of the 5M resource and focus on creating an emotional bonding with all the manpower associated with your business / architecture system.
Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

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CREATING GLOBAL LEADERS

5. Understand that Manpower x Minutes are the

most important resources- when guided by correct values, they generate respect / wealth.
5. Finally focus on the 5 Ds of global organisation

building.

i. ii.

Direction Determination

iii. Dedication iv. Discipline v.

Deadlines

Prof. Arun Sehgal, JBIMS

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CREATING GLOBAL LEADERS

Product is at the centre of a business environment Pricing is a tool to increase volume TANGIBLES will always create volumes

VOLUME

Directly proportional

No of potential consumers Frequency of purchase Frequency of consumption Quantity of consumption Innovation Timing of consumption

Prof. Arun Sehgal, JBIMS

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CREATING GLOBAL LEADERS

Glocalisation Matrix
Political Product Place Price Promotion Pace Economical Sociological Technological Legal Environmental

Prof. Arun Sehgal,Sehgal, Prof. Arun JBIMS

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