Poslediplomski studii MBA-Menaxment

Ekonomski fakultet - Skopje

MESTOTO I CELTA NA
FINANSISKIOT MENAXMENT
VO PRETPRIJATIETO

Doc. d-r Sa{o Arsov

 CELI NA FINANSISKIOT
MENAXMENT
Krajna cel na finansiskiot menaxment: „maksimizacija na
dobivkata (profitot) na pretprijatieto” ?
Zabele{ki na vaka definiranata cel na pretprijatieto:

 1. Vremenskiot raspored na o~ekuvanite profiti od

investicionata aktivnost na pretprijatieto;

 2. Zgolemuvaweto na profitot mo`e da bide vrzano za

zgolemuvawe na rizikot na pretprijatieto;

 3. Razli~nite ekonomski i smetkovodstveni definicii na

profitot;

 4. Dene{nite profiti mo`at da vlijaat nepovolno vrz

mo`nostite za ostvaruvawe profit vo idninata.
 Time and again throughout our long history, we
have demonstrated that when our brands, our
people and our bottling partners are working
together and performing at their best, The Coca-
Cola Company is unbeatable.
This year, we focused intently on
strengthening the connections—the trusting
relationships—that are the heart of that formula
for success. We have more to do, including
securing your trust that we will deliver the
long-term value you expect and deserve.
Nevertheless, given the scope and severity of the
business challenges we—like every company—
faced this year, our results reflect the momentum
we are beginning to see:
Nie morame da storime u{te mnogu,
vklu~uvaj}i i obezbeduvawe na va{ata
doverba deka }e vi ja ispora~ame
dolgoro~nata vrednost koja vie ja o~ekuvate i
ja zaslu`uvate.
 2005 Annual Report

Prvo, nie }e zavzememe mnogu

podalekugled pristap kon sozdavaweto
vrednost za akcionerite.
 Achieving high value added
growth
A global player present on all tire markets, Michelin intends
to remain world No.1 in tires and mobility assistance through
a strategy built around promoting “better mobility” and, on
the strength of the outstanding quality of its brands, maintain
all-round excellence in innovation, products and services.

The Group takes advantage of its strong local presence to adapt

to the specific features of the markets.
It pursues a strategy of sustained organic growth, backed by selective
acquisitions and partnerships to penetrate new markets.

Michelin’s objective is to perform well over the long term

by growing faster than the market on the attractive segments that it
has chosen, developing its positions in high-potential regions,
reducing its overheads and increasing its flexibility and proactivity.
 “Na{ata osnovna cel e da gi nagradime
onie {to go prezele rizikot, preku izgradba
na dolgoro~na blagosostojba na
akcionerite”
Campbell Soup Company, 1995, Annual Report

 “Sozdavawe vrednost za akcionerite e

celta koja stoi zad site na{i operativni i
finansiski strategii”
Equifax, 1995, Annual Report

 “Nie i natamu dodadenata vrednost za

akcionerite ja izdignuvame kako prioritet
za kompanijata”
Transamerica Corporation, 1995, Annual Report
CELI NA FINANSISKIOT MENAXMENT

Krajna cel na pretprijatieto spored

sovremeniot finansiski menaxment:
„maksimiziraweto na bogatstvoto na
akcionerite, preku ostvaruvaweto na {to e
mo`no povisoka vrednost na firmata”
FUNKCII NA FINANSISKIOT MENAXMENT

Klu~ni funkcii na finansiskiot menaxment:

 Investirawe
 Finansirawe
 Raspredelba na zarabotkata (neto dobivkata).