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ASHOK REDDY
RAMYA DEEPTI SHAHENSHA HUSSAIN
MONISHA TIRKEY
Company Profile
Wipro Ltd. was incorporated 1947,as a vegetable oil trading company in Amalner, Maharashtra. Founder : M. H. Premji
In 1980, Wipro Ltd. moved towards software development, when they started providing customized software to their hardware customers
Wipro Ltd is an Indian IT giant that offers integrated IT solutions to its clients worldwide.
Wipro also has leadership position in niche market segments of consumer products and lighting solutions.
Today, Wipro generates USD 6 billion of annual revenues.
HISTORY
Wipro Technologies is a global services provider delivering technology-driven business solutions.
The company was incorporated as Western India Vegetable Products Ltd in the year 1945.
Sri. Azim Premji is the chairman of Wipro Group who took the charge in the year 1966. The Company Manufactured FMCG Goods. In the year 1977, the Company changed to Wipro Products Ltd. It was again changed to Wipro Ltd., in the year 1984. 1983 It undertook to establish manufacturing facilities at Tumkur, for the manufacturing of hydraulic tipping systems.
1988 The company diversified the product line into heavy duty industrial cylinders and mobile hydraulic cylinders. 1989 - The Company set up a joint venture company with General Electric of U.S.A. for the manufacture, sale and service of diagnostic and imaging products. 1990 The joint venture with Elpro International Ltd to manufacture X-ray machines became a subsidiary of the Company. 1993 WIPRO launches Hair care products. 1995 Installs 2nd Manufacturing plant for X-ray components.
2001 - Wipro became the first software technology and services company in India to be certified for ISO 14001 certification for complying with the international standards for Environmental Management System (EMS)
IT Services Product Engineering Solutions Technology Infrastructure Services Business Processing & Outsourcing Consulting Services Infotech (Hydraulic Cylinders) Lighting
4 Ps of Wipro
1. Product
2. Place
3. Price 4. Promotion
Product
IT products ( laptops , datacenter systems, etc) FMCG products ( soaps, lightings) Business technology services Enterprise application services Infrastructure management services Business process outsourcing Consulting Testing services Product engineering services
Wipro products
Place
Wipro has 13 regional offices across India. It also has offices in different places across the world including Egypt, UAE, KSA and Bahrain. In INDIA: Bangalore Hyderabad Chennai Pune Kolkata Kochi
Promotion
Promotion stands for the various activities the company undertakes to communicate and promote to the product to target customers. Promotion can be done through Advertising Personal selling Sales promotion campaign And online advertising,direct mail advertisements.
3 Cs of WIPRO
Customers Competitors Cost
Customers
Aerospace Auto motive Banking Communication service provider Customer packaged goods Energy Government Health care Telecom equipment Transportation
High-tech Insurance Media Medical device Mobile device Public Infrastructure Retail Security capital Telecom
Competitors
Infosys HCL Tech Oracle Mphasis Tech Mahindra Mahindra Satyam Patni Computer Financial Tech TCS
Cost
SWOT ANALYSIS
Strengths:
Large employee base (1,00,000). Global diversified company with a strong R&D. Contain best management
Weaknesses: Low operating margin of the other group companies. Free floating stock is very less for the investors.
Opportunities:
Company has good opportunity since sector is growing. In the emerging technology areas like Blue Tooth, WAP etc.
Threats:
Financial Analysis
Wipro Technologies is a global services provider delivering technology-driven business solutions. Wipro is the No.1 provider of integrated business, technology and process solutions on a global delivery platform. Azim Premji is the Chairman of Wipro Technologies. He took over the mantle of leadership of Wipro at the age of 21 in 1966.
Under his leadership, the fledgling US$ 2 million hydrogenated cooking fat company has grown to a US$1.76 billion IT Services organization serving customers across the globe. Wipro is presently ranked among the top 100 Technological companies in the world. It has 66,000+ employees, serves 592 clients, and has 46 development centers across globe.
Net Change
5.35
Best Buy
Best Sell
442.8
443
Buy Quantity
Sell Quantity Today's Range 52-Week High 52-Week Low
50
84 443.80 - 428.50 499.9 321
Cash in (crs)
MAR 06
MAR 07
MAR 08
MAR 09
MAR 10
Net profits
2340.43
3176.20
3469.70
3547.90
5688.80
Operating activities
1912.25
2674.60
715.90
4344.50
4477.40
1881.90
1127.50
3662.70
3064.60
Financial activities
59.80
238.50
2290.90
70.70
96.20
Round 4: Placement
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