Presentation on Investors preference towards depository account at HDFC Bank at Savarkundla

Prepared By: -Rinkal Savaliya Brahmanand Institute of Management

Content
Introduction of HDFC bank Goals & objectives Time keeping system What is research? Title of study

Hypothesis Test X2 (chi square test)

Analysis and Interpretation Finding Suggestion

Conclusion

Introduction of HDFC Bank

The Bank was incorporated on 30th August in 1994. A new private sector Bank promoted by housing Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the first of its kind to receive an in-principle approval from the RBI for establishment of a bank in the private sector. Certificate of Commencement of Business was received on 10th October 1994 from RBI.

Goals & Objectives

Organizational Goals

Develop close relationships with individual households, Maintain its position as the premier housing finance institution in the country, Transform ideas into viable and creative solutions, Provide consistently high returns to shareholders, and

Objectives:

The primary objective of HDFC is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner, and to promote home ownership.

TIME KEEPING SYSTEM

The HDFC Bank Ltd. Savarkundla has no separate department for time keeping system headed by manager or officer. The HDFC Bank Ltd. Savarkundla has identity card system for all those are related with the bank like managers, offices, clerks and peons all must sign the attendance register these are send to general manager of the bank.

THE TIME OF WORKING OF THE BANK:

Monday to Friday Saturday 10:00 a.m. to 4:00 pm. 10:00 a.m. to 1:00 pm.

What is Research ?
Research is a careful investigation or inquiry specially brought through

search for new facts in any branch of knowledge.

Researcher has to be very careful of non-respondents or of respondents who

manufacture their answers. Making the respondents give true information is very information.

Title of Research
The Title of my study is Investment Preferences towards Depository A/C in

HDFC Bank.
Thus, in my fieldwork I came to know that different investors have different

way of thinking for various available investment place

Sample size : 100 Sampling Unit : Savarkundla city Data collection : Primary Data collection Research Type : Simple random sampling

Hypothesis test X2 (chi square test)

The X2 (chi square test) is one of the simplest and most widely used non-parametric test in statistical work. The symbol X2 is a Greek letter chi square was first introduced by Karl Pearson in the year 1900

2 = (O E)2 E
2 = The value of chi square O = The observed value E = The expected value (O E)2 = all the values of (O E) squared then added together

Ho : Investors prefer to open depository A/C in HDFC Bank H1 : Investor dont prefer to open depository A/C in HDFC Bank

1 1 2 3 4 Total 24 7 18 16 65

2 19 21 18 20 78

3 12 26 20 20 78

4 17 21 25 21 84

5 28 25 19 23 95

Total 100 100 100 100 400

fo 24 7 18 16 19 21 18 20 12 26 20 20 17 21 25 21 28 25 19 23

fe 16.25 16.25 16.25 16.25 19.05 19.05 19.05 19.05 19. 05 19.05 19.05 21 21 21 21 23.75 23.75 23.75 23.75 246.

(O-E) 7.25 -9.25 1.75 0.25 0.05 1.95 -1.05 0.95 -7.05 6.95 0.95 0.95 -4 0 4 0 4.25 1.25 -4.75 0.75 .

(O-E)2 52.5625 85.5625 3.0625 0.0625 0.0025 3.8025 1.1025 0.9025 49.7025 48.3025 0.9025 0.9025 16 0 16 0 18.0625 1.5625 22.5625 0.5625 321.6825

2 = (O E)2 E

X2
X2

321.6825 246.8 1.30341369529

 X2 tabulated value is 1.56 X2 calculated Value is 1.30

So, Null hypothesis is Accepted. That is investors prefer to open depository A/C in HDFC BANK

Which is the primary Bank for your Banking?

30 28% 25%

Interpretation:From the Chart, it can be analyze zed that the primary Bank SBI is the primary Bank of 28% of respondents HDFC Bank and HSBC Bank of 25% and 12% respondents each ICICI of 17% UTI of 5%, Other Bank 13%

25

20
17% 15

13%
Column1

12% 10

5% 5

0 SBI HDFCHSBC ICICI UTI Other bank

Are you satisfied with the services provided by your Bank?

Percentage of Population

Interpretation:An analysis of the chart itself says that 34% population are highly satisfy 62% population are satisfy 2% population are dissatisfy 2% population are Highly Dissatisfied.

2%

2%
Highly satisfied

34% 62%

Satisfied Dissatisfied Highly Dissatisfied

In which of the following investment options have you invested your savings?
40% 35% 35% 30% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% 15% Series 1

Interpretation:From the chart it can be interpreted that 35% of population are invest in Fixed deposits 10% of Population are invest in mutual Fund 15% of population are invested in insurance 20% of population are invested in Govt. security 15% of population are invested in Post office saving 5% of population are invested in Commodities

Which of the following is your main objective to invest?

Interpretation:From the tabulation and analysis of the data it can be interpreted easily that majority of the population. 40% invests in any particular option for gaining some Return. 12% of population is such that invests more for tax planning. 25% of population is invest for Liquidity. 23% of population is invest their money for other purpose.

Return 23% 40% Tax Planning Liquidity Other

25% 12%

How would you define your risk and return profile?

Percentage of Population 50 45
43%

Interpretation:
30%

40
35

30
25 20 15 10 5 0

High risk Moderate risk Low risk

27%

The risk-return profile of 27% of the population is found to be High risk, 43% is Moderate risk 30% is Low risk.

Risk-Return Profile

What is your investment time frame?

Interpretation:Above pie chart easily interprets itself and says that the investment time frame of 34% of the population is less than years, o39% is 1 to 3 years. 17% of the population would not mind blockage of their investment for 3 to 5 years and 10% prefer investing for long term i.e. more than 5 year.

10% 17% 34%

Less than 1 year 1 to 3 year 3 to 5 year More than 5 year

39%

Do you use advisory services to handle your investment?

Interpretation:Of the total population surveyed, 38% take advice of any expert before investing. 62% do not use any kind of advisory servicess They handle their investments on their own i. e. they themselves are advisors for their investments.

38%
Yes No

62%

Are you aware of the HDFC BANK?

120 100 80 60 100 40 20 0 0 Yes No

Interpretation:From the tabulation and analysis of the data it can be interpreted easily that majority of the population 100% of population are aware about HDFC BANK. None of the population are not aware about HDFC BANK.

Series 1

Which of the following products of HDFC do you prefere most?

40% 40% 35% 30% 30% 25% 20% 20%

Interpretation:Of the total population surveyed 10% population are using Advantage Account of HDFC BANK majority of population are using means 40% are using Zero Balance Account of HDFC Bank No Frills Account 30% Saving Plus Account 20% using by the population.

15% 10% 10% 5% 0% Column1

Do you use ATM Card?

Interpretation:Of the total population surveyed, 88% of population are using ATM card 12% are not using ATM card.

12%

88%

In HDFC BANK which ATM cards do you like?

Column1
Interpretation:-

25% Classic card 75% Gold card

As seen in the table, 75% population are liked Classic ATM Card and only 25% population are liked Gold ATM Card because in Classic Card you can withdraw maximum 50,000Rs. Per day and in Gold Card you can withdraw 1,00,000 Rs. Per day.

Do you agree that portfolio management of your investments can minimize risk factor to some extent?

Interpretation: 90% of respondents agree to it that

10%
Agree

90%

Disagr ee

Portfolio Management of your investments can minimize the risk factor to some extent. while 10% do not. They do not take advice from Investment advisor at bank who guides them to invest in such options, which would suit their profile sand that manage the portfolio of such investors to minimize the risk factor to the extent possible.

Finding
Today there are number of Banking options available to the public and out of

them which are the banks where the population of Savarkundla City transact the most was one of my interest of know and which is as follows: ICICI Bank SBI Dena Bank UTI Bank HSBC Bank Other Bank
There are number of Investment Avenues available for investing the amount

saved and generally people do invest in more than one of the options available and they may also invest in all.

Cont........

There are generally two main objectives for investors to invest in a particular option and among them Return is more important objective for 68% of population to invest while for 32% Tax-Planning more important. Generally investors know their capabilities to take risk. Thus the risk-return profile of investors is,

High Risk High Return Moderate Risk Moderate Return Low Risk Low Return

27% 43% 30%

Investors invest in expectations of some returns. They want to invest for short term generally but expect good returns. They do not want blockage of their investments for long period. Thus, investment time frame of 34% is less than 1 year, 39% is 1 to 3 year, and 17% is 3 to 5 years and for 10% is more than 5 year 90% of respondents agree that portfolio management of investments minimizes the risk factor to some extent. while 10% do not.

SUGGESTIONS
I would like to recommend the bank to concentrate on the

advertisements on local as well as national channels about the HDFC BANK. Thus, I feel that if there are so many advantages of a bank and if it is such an experienced bank operating internationally since so many years then such features of the bank must be laid before the public by increasing the campaigning activities. Also periodically schemes need to be updated in order to be first among the competitors to offer innovative features to investors.

Conclusion
In my final training of 45days in HDFC BANK, Savarkundla. I learnt as much as an M.B.A. trainee is required to in the training programme. The entire project and project report is an unforgettable journey of support,

knowledge, experience, dedication, perfection, patience. And it is al about understand a customer interacting and making conversations with them etc. Customer is the center focus for every Bank, every sector as it is for banking sector also. The period of training was very interesting as all the members were very cooperative and they helped me a lot in increasing my knowledge and skill and helped me know that whatever I was studying has its own practical implications also.