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INDIAN FOOD PROCESSING INDUSTRY WITH REFERENCE TO READY TO EAT FOOD INDUSTRY

PRESENTED BY

SAIFUDDIN KALYANWALA

OBJECTIVE OF THE STUDY

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To study the market share of companies in ready to eat food industry. To study the consumer perception of ready to eat food packs.

To identify the buying pattern of ready to eat packs.

To study the possible advancement in the future for company in RTE segment.

PROCESS METHODOLOGY
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Research design Primary data Secondary data Sample design sampling

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Exploratory research Surveys through questionnaire Books , Blogs and Internet Non Probabilistic Convenient

Questionnaire type
Sample size

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Close Ended
120

Data Analysis
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The above Pie Chart shows that market share of ITC Ltd. is highest.

The above bar graph suggests that TV commercials and display methods have been very successful in market awareness and penetration. It also suggests that consumer experience was not so great that it induces the word of mouth spread of RTE products presence in the market. Thus the RTE players may want to focus on consumer experience aspect also.

When the meals are not cooked at home the most favourable option that consumers feel is ordering food from the restaurant. The percentages here might add up to more than 100 as respondents were allowed to choose more than one option.

Based on fig, it can be said that people of age group 25-35 buy more frequently than any other. This is probably because they have just entered the income earning group, are not married or live away from their parental homes and do not have the time to cook for themselves.

From the above graph (fig 15), it seems like the main reason why people buy Ready To Eat Food is due to its time saving factor. This again reinforces the fact that RTE when introduced was introduced for convenience and it will remain as a convenience food.

Findings
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ITC Limited is the number one in RTE with a close second MTR Foods. TV commercials and display methods have been very successful in market. When the meals are not cooked at home the most favourable option that consumers feel is ordering food from the restaurant. people of age group 25-35 buy more frequently than any other. people buy Ready To Eat Food is due to its time saving factor.

Conclusion
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Fate of Indian food processing industry is good because:

Change in demography, high disposal income, encouraging steps taken by Indian government. Aggressive marketing & collaborating learning.

Recommendations
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Awareness health factors Strengths

- advertise and promote more on

- bank upon their strengths like time saving, effort saving and easy availability - competent with restaurants

Pricing strategy

Promotion methodology - word of mouth is where the marketers should work on Taste factor