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Knorr Soupy Noodles

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4/14/2012

HUL(Hindustan Uni-Lever) is mother company of KNORR. It was established in 1899. It is not wrong to say that the soup category was launched by KNORR in India. The KNORR range of soup is available in a no of tasty and exciting varieties. KNORR helps consumer to make favourite dishes at home and helps them to get restaurant like taste at home itself. It comes in the Indian ready to cook range and Chinese ready to cook range.

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KNORR as a brand has always setout to empower homemakers and enable them to make healthy wholesome and delicious food options. Now KNORR is coming with KNORR SOUPY NOODLES.

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KNORR has come with totally new concept of noodles+soup. After GlaxoSmithkline Consumer Healthcares (GSKCHs) entry into the noodles segment, global FMCG major Hindustan Unilever Ltd (HUL) too has entered the category. The brand is currently running the campaign featuring its brand ambassador Kajol. The brand is promoting this variant as a new category to be carved out of Noodles .

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The company has launched Knorr Soupy Noodles in Karnataka, Andhra Pradesh, Kerala and Tamil Nadu. The product will be launched in a phased manner across India. Launching noodles under the Knorr brand will help the company grab market share faster, as Knorr has a strong brand equity. HUL will have to compete with heritage brand Maggi from Nestle, which is the market leader with approximately 70 per cent market share.

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ONE EXPERT: The consultant is primarily recognized as being an expert in a particular field. We should be expert in dealing with issues related with launch KNORR soupy noodles. Channel Management, Maximizing Retail Sales, Aggressive Advertising, Business Planning, Process improvement and Benchmarking exercises, Identification of new Generation s taste and preferences.

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ONE PLUS SEVEN (ONE) EXECUTIVE: The managerial role a consultant must assume when carrying out a project for a client. Design, develop and implement strategic plans for KNORR soupy noodles so we can achieve cost and time effective. Knowledge and skill required by executive are planning, organizing, leading, coordinating activities. Executive needs to inform about market situation, competitors strategy and test and preferences

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ONE PLUS SEVEN (TWO) RESEARCHER: Demands a high level of skill in communication, presentation, interviewing, recording and interpreting quantitative and qualitative data. Consultant should do continuous market research for KNORR soupy noodles. Consultant should collect information regarding market through primary and secondary data. Market strategies in urban areas. In which area KNORR soupy noodles should be launch? What should be the strategy to reduce the production cost to compete with competitors like MAGGI(NESTLE) ? Group of people
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ONE PLUS SEVEN (THREE) TUTOR: In the role of counselor a consultant helps a client to explore and understand a problem by skillfully questioning, answering, listening and understanding. Consultant should motivate his distributors to sell new concept of noodles+soup He must be having knowledge about taste and preference of consumer. 4ps,distribution, inflation.

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ONE PLUS SEVEN (FOUR) EDUCATOR: The educator/trainer enables individuals to acquire new knowledge or skills through clear learning objectives to use in solving an immediate work problem. Consultant should have proper planning to cop-up with market fluctuation. Price of the product, Company policy. Distribution channel. Strategy against competitors

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ONE PLUS SEVEN (FIVE) POWERBROKER: Sometimes in order to achieve objectives a consultant must facilitate change by mobilizing and harnessing sources of power in the client structure. Powerbroker who does you a favor will expect you to return it. Powerbroker having the ability to important decision, especially in public policy, politics and business.

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ONE PLUS SEVEN (SIX) CONCILIATOR: Getting people to work together effectively who have not done so previously. Consultant have good inter-personal skill Consultants behavior should influence other. Lowering tension. Improving communication. Interpreting the issue. Providing technical assistant. Bringing about negotiated settlement.

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ONE PLUS SEVEN (SEVEN) SYNERGIST: Enabling individuals to work together and use their talents in new ways. Established common view quickly. Use simple decision making. Focus on completing the task rather than on finding the solution.

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