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Dominos pizza
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overview
Founded in 1965 by Tom Monaghan. Second-largest Pizza chain in the United States About 8,500 corporate and franchised stores in 55 countries. Domino's Pizza outlet in India opened in 1996. Close to 274 outlets in 55 cities of India. 70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.
3Objectives
Introduce value add meal concept Have a toll free number to call on deliveries GOAL Increse no customer
PRODUCTS
Pizzas Pastas Breadsticks Cheese Dips Beverages Chocolava
OPERATIONS
Indian operations are ranked number one for the past 3 years. Delivers an average of 1 million pizzas per day. Over the last 2 years, they opened stores in 15 new cities. The company operates in three segments:
1. Domestic stores 2. International 3. Domestic supply chain
Domestic Stores
uses its company-owned stores as a testing ground for new products and technologies which may then be passed onto franchisees. generates income from company-owned stores in the form of store profits.
International
consists of 3,469 franchised stores outside the United States. operates six supply chain centers which manufacture dough and distribute food and supplies. International segment accounts for about 41% of Domino's store sales worldwide.
2. Distribution
Pizza dough processed from the wheat is then sent to the retail outlets again in refrigerated trucks. Logistics requirement for sending frozen foods, at a temperature of 18C and of refrigerated trucks in which food is sent at a temperature range of between 1 to 4C.
3. Retail Outlets
1. Regular stores 2. Super stores : High traffic, More counters 3. Express stores : those where people were expected to walk in and order rather than ask for home delivery.
Wheat
Cheese Tomatoes Spice Baby Corn Exotic Vegetables Pepperoni Jalapeno
Jalandhar (Punjab)
Karnal, Haryana Bhubaneshwar, Orissa South India Nepal Sri Lanka Australia Spain
DOUGH
REFRIGERATED TRUCK
WAREHOUSE