INTRODUCTION - COMPANY PROFILE

1958 - GoldStar (todays LG Electronics) established in South Korea 1959 - Koreas first radio produced Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. First Manufacturing Plant in Noida in year 1998 and in Pune in year 2004 2008 Introduces new global brand identity: "Stylish design and smart technology, in products that fit our consumer's lives." LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.

Managing Director : Mr. Moon B. Shin

BUSINESS AREAS & MAIN PRODUCTS

CATEGORY Consumer Electronics

MAIN PRODUCTS LCD TV , Plasma Display , Display Panel, Color Television, Home Theatre System, Music system, DVD Recorder/Player, MP3 & MP4 Player Room Air Conditioner, Commercial Air Conditioner , Refrigerator, Washing Machine, Dishwasher, Microwave, Vacuum Cleaner Laptop, Personal Computer, LCD monitor, CRT monitor, Optical Storage Devices Premium trend setter phone , Camera Phone , Music Phone , Color Screen GSM Handset

Home Appliances

Computer Products

Mobile Phone

Vision :
2005-Global Top 3Electronics and telecommunications companies by 2010. 2006-Great Company, Great People. 2009-Worlds best at enriching lives through innovation.

New Vision: Worlds best at Enriching lives through Innovation

Business StrategyAnticipating and meeting future trends and needs.

Primed to become No. 1 with unique and differentiated product sand sustainable performances. Bringing our operations to the best in class level in every market we serve. Brand Identity- stylish Design, Smart technology. Strategy for different Products:HE- Delivering the ultimate in Home Entertainment. MC- Innovating for future. HA- Setting new standards for home appliances. AC- Boasting time-tested technologies for air conditioner.

" Life's Good"

represents LG's determination to provide delightfully smart products that will make your life good. Thier slogan, 'Life's Good' best expresses :-

Brand's values Values Promises Benefits Personality

 The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Their philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with their customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

Design The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LGs symbol represents the world, future, youth, humanity, and technology.
One eye Goal-oriented, focused, confident. Upper- right hand space Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes. Colors LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability. Brand Identity Learn about the meaning behind the LG brand.

LG Electronics India
Facts
Started in Noida Revenue -1456 us million dollar Rank among best 3 in LG worldwide.

Benchmark- Toyota Core values

Innovation(Blue ocean Initiative) Transparency & Openness Partnership R&D 360 Degree Product Audit

LG Electronics India
Key Strategies
We the team. Benchmarking Against the best The Push and Pull Strategy Rural & Semi Urban Area We are No Control Freaks The importance of Diwali Product Diversity

SWOT ANALYSIS
Strength:
Market leader in home appliances segment. Wide range of product categories to tap the consumer of middle class, upper middle class and high class. LG having the widest distribution network in the industry (47 branches,175 area offices and over 10,000 trade partners).
Shifting to the rural market.

Weakness:
Consumer compare LG products only with Samsung and not with any other brand Many other Japanese companies have a better goodwill, in the Home Entertainment.

SWOT ANALYSIS
Opportunity:
Shifting to rural market. The white goods industry is growing in India and has a lot of scope for new product penetration. Appliance market.

Threats:
T he closet competitor of LG ,Samsung is also from South Korea & consumers compare LG products with Samsung products. Price war with its closest competitors, Samsung. Competitors from Indian brands and from new entrants.

What they look for..

Some Awards
Loyalty Awards - Customer and Brand Loyalty in the Consumer Durables Sector - India Times- Mindscape with Savile-Row 2008 Avaya Global Connect Customer Responsiveness Awards ET Avaya Awards 2008 EFY Reader's Choice Awards 2008 - Microwaves EFY 2008 Smart Living Awards -TV, AC, Microwave & Washing Machine 360 degrees, Times of India 2008 Brand for Excellence 2008 - VAR India 2008 Reader's Digest Trusted Brand : Platinum Awards -AC. Gold Awards - LCD TV /Plasma TV,Ref, PC - Reader's Digest 2008 Most Preferred Brand- Consumer Electronics and Home Appliances - CNBC Awaaz Consumer Awards 2008 Most Admired MNC in India - 4Ps Award 2008

Thanks